Sudeesh Shanmughan
Visual Merchandiser
Bangalore
Summary
Creative Lead Visual Merchandiser with demonstrated leadership, planning and organizational abilities. Bringing understanding of sales, marketing, inventory control, customer service and business operations developed over 20 years of experience in field.
Overview
21
21
years of professional experience
1
1
Certification
1
1
Language
Work History
Head - VM
Giva
06.2024 - Current
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Collaborated with store management to execute targeted marketing campaigns and promotional events.
- Analyzed sales data to identify trends and create tailored visual merchandising plans for specific merchandise categories.
- Oversaw budget allocation for all aspects of visual merchandising projects, delivering high-quality outcomes within financial constraints.
- Implemented innovative merchandising techniques for improved store traffic flow and customer engagement.
Lead - Visual Merchandiser
Mia By Tanishq, Titan Company Ltd
Bangalore
10.2019 - 05.2024
- Evaluated in-store analytics to refine merchandising tactics based on customer behavior and preferences.
- Developed engaging seasonal promotions with unique visual elements for increased revenue generation.
- Improved store aesthetics by incorporating relevant themes into the design of displays and signage material.
- Implemented innovative merchandising techniques for improved store traffic flow and customer engagement.
- Enhanced customer experience through strategic product placement and creative visual presentations.
- Developed cost-effective solutions for store displays to keep costs low and maximize profitability
- Proposed new ideas and concepts to enhance merchandise displays.
Chief Visual Merchandiser
WYSIWYB Design Studio Pvt Ltd
Bangalore
01.2016 - 09.2019
- Established a reputation as a trusted advisor among clients by providing expert guidance on industry trends and best practices.
DGM - Visual Merchandising
Arvind Brands Ltd
Bangalore
02.2013 - 11.2015
- Responsible for Pan India VM Operations, handling the VM journey through concept development to implementation. Spearhead a team of 14 Regional and Zonal VMs
Visual Merchandising Manager
Reliance Retail
Mumbai
01.2012 - 01.2013
- Key role to conceptualize the whole communication strategy for seasonal and promotional activities
- Implemented effective signage and pricing strategies to communicate value propositions clearly to customers, increasing average transaction value.
- Spearheading a team of 12 zonal and cluster VM
Senior Visual Merchandising Manager
Max Retail, Lifestyle International Ltd
Bangalore
09.2010 - 12.2011
- Leveraging the digital medium to roll out an effective Plano gram for every collection and category, leading to a well organised display methodology
- Developed visual merchandising plans and strategies to promote store offerings
- Spearheading a team of 6 Regional VMs and 4 Category VMs in the team.
Category Visual Merchandiser
Spencers Retail
Kolkata
01.2008 - 09.2010
- Responsible for all VM activities related to Fashion, Food and EnE category across all stores in India
- Created engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
Regional Visual Merchandiser
Titan Company Ltd
Chennai
03.2006 - 01.2008
- Responsible for South 1 region includes stores in TN, Kerala and Pondicherry
Unit Visual Merchandiser
Shoppers' Stop
Mumbai
12.2003 - 02.2006
- Started off as a Trainee Store Visual Merchandiser and grew up to a role of handling New Store Opening
Education
Diploma - Retail Design & Visual Communication
Image College of Arts & Animation
Bachelor Of Business Administration - Business Administration
University of Madras
Skills
- Ul>
- Visual storytelling
- P>In-store event promotion
- P>Training and coaching
- P>Window Display Design
- P>Standards Development
- P>Vendor Management
- P>Visual Merchandising
- P>Attention to Detail
- P>Space Planning
- P>Teamwork and Collaboration
Software
Corel and Adobe suite
Certification
NID - Design for persuasion: Creating Dynamic, Multi Sensory Experience for customer delight
Personal Information
Title: Visual Merchandiser
Languages
4,Upper intermediate (B2),4,Upper intermediate (B2),6,Bilingual or Proficient (C2),6,Bilingual or Proficient (C2)
Certifications
08-2009
Hobbies and Interests
Sketch art, music and Long drives
Timeline
Head - VM
Giva
06.2024 - Current
Lead - Visual Merchandiser
Mia By Tanishq, Titan Company Ltd
10.2019 - 05.2024
Chief Visual Merchandiser
WYSIWYB Design Studio Pvt Ltd
01.2016 - 09.2019
DGM - Visual Merchandising
Arvind Brands Ltd
02.2013 - 11.2015
Visual Merchandising Manager
Reliance Retail
01.2012 - 01.2013
Senior Visual Merchandising Manager
Max Retail, Lifestyle International Ltd
09.2010 - 12.2011
Category Visual Merchandiser
Spencers Retail
01.2008 - 09.2010
Regional Visual Merchandiser
Titan Company Ltd
03.2006 - 01.2008
Unit Visual Merchandiser
Shoppers' Stop
12.2003 - 02.2006
Diploma - Retail Design & Visual Communication
Image College of Arts & Animation
Bachelor Of Business Administration - Business Administration
University of Madras
NID - Design for persuasion: Creating Dynamic, Multi Sensory Experience for customer delight
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