Sudharshini. B.A

• Handling Hard and Soft bucket end to end collection activity, Asset Liquidation, Sourcing Business, Product Training, Vendor Management, P&L Management of the Area
• Experienced in handling X bucket by Cold calling , call center Management and by field Team in house team size of 40+ executives and 5 TMBDs
• Well experienced in handling Writeoff and Recovery pool.
• Liaison with Legal team & RPO/GSO for initiating the legal actions against the defaulter with the SEC 138, SEC 9 , Arbitrator Order
• Handled SARFASI activity by initiating end to end services like Preparing 13(2) Notice , 13(4) Symbolic Possession and Obtaining DM Permission for Physical Possessions
• Disposal of seized vehicles of seized vehicles by conducting online and offline auctions
• Handled PAN India Stock Liquidation Activity
• Established debt collection procedures and set weekly performance goals
• Evaluated the status of each account to determine collection requirements
• Assisted with the negotiation of payment plans to settle account delinquencies.
• Brought in exceptional candidates to boost team productivity and operational efficiency.
• Dedicated to expanding client bases by building lasting relationships

Product Development and Training :

• As a part of HO integral team involved in a pilot project of Mobility application development and training PAN India team.
• Preparing the work flow of the product
• sharing the internal requirements to the vendors by analyzing the field level and managerial level requirement of the product
• Collaborated with technical and administrative teams to develop and implement successful corrective plans.
• Conducted training sessions to educate employees on best practices and procedures to increase profitability.

Digital Marketing ,Process Development ,Project Management ,Product Selling

Services and Products handled:

• CMS (compliance management system) Product selling via White labeling
• Cross Border Company formation , Post incorporation services, VAT Reclaim, Global Citizenship, GRC Product Selling the financial growth

Client management:

• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Responsible for improving company's market position and maximizing the Clientele.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Responsible for identifying and partnering with overseas partners to execute clients’ requirements
• Hand holding clients from lead generation to the project completion.
• Established partnerships with Legal professionals and companies over various Countries through LinkedIn
• Involved in identifying additional business opportunities to increment the revenue channels

Market Reach :

• Market Research Operations Management
• Planning SEO and Google Analytics .
• Social Media Marketing & Strategy Preparing creatives and flyers
• Preparing monthly calendar for digital marketing exercise
• Preparing creatives, flyers and newsletters and managed all social media accounts
• Responsible for partner programs
• Responsible for delivering the requirements for a website creation for any new product or service launch : identifying website layout design, content preparation , identifying image and analyzing user experience and website testing as per the flow chart
• Conducted interval study on various trending tools available in the market to enhance the company's marketing approach

• Managing the sales process for new prospects, from initial contact through to closure
• Dealing with customer enquiries
• Contacting prospective customers and discussing their requirements
• Achieving all revenue targets & objectives in line with the Area Business Plan
• Working closely with the individual hotel local marketing team to produce any sales collateral required for the target market
• Reporting business trends and area performance to respective Clients
• Developing & maintaining successful business relationships with all prospects
• Planning and organising the day to ensure all opportunities are maximised.
• Developing a full understanding of the business market place.

• Oversee revenue management and distribution strategy of the hotel and manage day to day yield operations
• Involved in daily pick-up analysis, strategy adjustments and reporting
• Worked on competitive benchmark studies and followed market trends Creating and developing pricing strategies of the hotel
• Providing weekly dynamic forecast of expected results, variances and budget comparisons
• Managing and oversee strategy for all 3rd party distribution Responsible for assessing, analyzing and pricing group business strategies
• Analyzing overall monthly hotel performance and provide summary report with recommendations to improve long term strategies
• Ensured all related systems are configured correctly, validated and working to full capacity
• Oversee and audit the standards and operations of the reservations department
• Ensuring web site booking process is maintained up-to-date and functional
• Ensuring hotel personnel is fully competent in the use of all systems
• Worked in liaison with hotel sales and reservations departments as a team
• Implementing revenue management operations, procedures and best practices
• Optimizing and expanding distribution partnerships
• Influenced hotel to improve service level and operational standards
• Involved in competitor analysis; environmental scanning; market modelling; distribution,yield management; business mix yield management; length of stay yield management;
• Inventory availability by channel; pricing control and new pricing concepts
• Evaluate performance of distribution partners and contracted rates (OTA, FIT, tour operator, corporate, groups, etc).

• Getting the requirements from the clients, understanding and creating the job descriptions as per the hiring criteria
• Develop and execute recruiting plans
• Network through industry contacts, Trade groups, cold calling, head hunting , portals and references Lead the creation of recruiting and interviewing plan for each open position
• Efficiently and effectively fill up open positions Develop a pool of candidates in advance of need
• Research and recommend new sources for active and passive candidate recruiting
• Post positions to appropriate internet sources
• Involved in improving the company website recruiting page assist in recruiting
• Use social and professional networking sites to identify and source candidates
• Conducing initial level pre-screening telephonic interview with the eligible candidates

• The main objective is to handle the reservation quires and allotment of rooms as per the customers requirement Business interaction with the Travel agents and corporate companies
• Providing the best standard price regarding the banquets and rooms, or conference packages to the corporate and travel agents
• Overall reservation follow-up with marketing
• Maintaining the data bank of customers and the reservation details