Sugandha Pathak

• Managed categories generating over 300Cr revenue annually in foods and non-foods segments.
• Developed and implemented category strategies that enhanced market share for assigned categories.
• Stayed current on category market in order to take advantage of the latest trends.
• Collaborated with cross-functional teams to launch new product lines, deliver bottom line and in-stock improvement.
• Key accounts were Coke, Red Bull, Reckitt, ITC, etc.

Stint II - Sell in Grocery

• Managed Snacks and Beverage business for North Region, ~50Cr.
• Delivered higher category growth than the platform and other regions with improved buy-sell margin.
• Developed process for Summer Instock review, increasing in-stock levels by 20%.

Sting I - Marketing

• Coordinated campaign creation by curating relevant creators and collaborating with agency to produce influencer videos and publisher articles.
• Executed 8+ mobile launch campaigns, delivering over 200 creatives to enhance brand visibility. Developed GTM for Personal Loans by Fk.

• Analyzed global and local trends, innovations, patents, and customer reviews on e-commerce platforms to identify future product opportunities in air coolers category.
• Conducted 20+ consumer and 5+ retailer interviews to gain insights into consumer behavior and preferences.

• Overtook secondary research to understand existing D2C models and interacted with agencies to analyse and compare operations, and back-end model, evaluated technology platforms, to suggest the right D2C model for the company
• Provided rough budget estimation, finalised the agency, and made timelines for further implementation of the plan