SUGHOSH SAWANT
Mumbai
Summary
Experienced professional in Backend Sales Operations and Data Analytics with 17 years of expertise in optimising sales processes and enhancing reporting accuracy. Skilled in translating complex business needs into scalable CRM and DMS solutions while ensuring data governance and compliance. Expertise in DMS deployment and driving initiatives that boost operational efficiency and data quality.
Overview
22
22
years of professional experience
Work History
Sr. Frontline Process Sales Executive
Hindustan Unilever Ltd.
04.2025 - Current
- Translating sales team requirements into digital solutions, addressing process gaps in order capturing and outlet compliance, resulting in reduced manual errors, faster order completion, and improved compliance accuracy across outlets.
- Leading the SalesEDGE capability development funnel, collaborating with Sales, IT, and Business teams to design scalable SFA features, enhance frontline execution efficiency, improve feature adoption, and improve overall sales process effectiveness.
- Monitoring beat adherence and field hygiene, ensuring compliance across channels, which strengthened governance, improved visibility of frontline execution, and ensured consistent market coverage.
- Collaborating with IT to resolve technical issues and enhance existing modules, reducing system downtime, improving user experience, and ensuring the seamless functioning of the end-to-end SFA ecosystem.
- Resolving customer issues and complaints with quick thinking and problem-solving, leading to faster resolution cycles, increased customer satisfaction, and strengthened trust in service support.
- Supporting Total 30k+ App users,handling Demand Capture for HUL GT & NMT business
Sr. CDIT Executive – DMS & B2B App Implementation & Management
Hindustan Unilever Ltd.
Mumbai
05.2022 - 03.2025
- Managed and maintained the Distributor Management System (LeverEDGE /IKEA), ensuring real-time accuracy in sales and inventory, which improved planning reliability, reduced stock discrepancies, and strengthened distributor confidence.
- Trained distributors and internal teams on DMS best practices to boost adoption and compliance, resulting in higher system usage, fewer operational errors, and faster onboarding of new users.
- Monitored data integrity within DMS and collaborated with IT for root-cause issue analysis, reducing recurring data errors, improving reporting accuracy, and enabling faster incident resolution.
- Executed pilot projects for DMS enhancements, increasing operational efficiency across regions, leading to smoother rollouts, stronger cross‑market standardisation, and measurable productivity gains.
- Collaborated with sales teams to gather market intelligence, supporting precise planning, which improved demand forecasting, optimised distributor stock levels, and enhanced decision-making quality.
- Resolved system discrepancies in the B2B demand capture application by coordinating with IT, resulting in accurate order flow, reduced customer complaints, and improved distributor satisfaction.
- Supporting 400 + Distributors handling HUL GT & MT business and 6k+ Salesmans of Mumbai Branch
Sr. Project Executive – Business-Led Digital Transformation
Hindustan Unilever Ltd.
Mumbai
07.2014 - 04.2022
- Served as a strategic partner in B2B (SalesEDGE) and B2C (Shikhar, Darwin, Drachma, Humara Shop) digital product development, aligning business objectives with technical execution, resulting in solutions that delivered higher business value and improved user experience.
- Collaborated on UI/UX design to create user‑centric digital interfaces, increasing adoption, reducing user friction, and improving overall product usability.
- Defined scalable CRM workflows and architecture, enhancing customer engagement, improving operational effectiveness, and enabling smoother cross-functional processes.
- Directed field execution during digital rollouts, ensuring smooth implementation, high user adoption, and minimal disruption to business operations.
- Translated functional requirements into actionable plans for development teams, facilitating timely delivery, reducing rework, and ensuring alignment between business needs and technical outcomes.
- Successfully Lauched Ushop point concept by introducing Loyalti Cards
Sales Operation Officer – Sales Support & Business Intelligence
HUL, Bayer Crop Science & Bennett Coleman (TOI)
Mumbai
01.2004 - 06.2014
- Oversaw end-to-end backend sales operations, ensuring efficient order processing and dispatch coordination, which helped reduce delays and improved overall service accuracy.
- Maintained accurate sales data in CRM and ERP systems for timely reporting, resulting in better decision-making, and smoother daily operations.
- Analysed sales performance to identify trends, supporting strategic business decisions that helped improve sales planning and team performance.
- Developed automated dashboards and reports, improving visibility for the sales team, and reducing manual reporting time.
- Kept office documentation and filing system organised and updated.
Education
PGDBA -
Welingkar Institute of Management
01.2012
Computer Diploma -
NIIT
01.2003
Bachelor of Commerce -
Mumbai University
01.2002
Skills
- Data analysis and sales forecasting
- Compliance monitoring
- Digital transformation
- Sales operations
- Problem solving
- Cross-functional collaboration
Timeline
Sr. Frontline Process Sales Executive
Hindustan Unilever Ltd.
04.2025 - Current
Sr. CDIT Executive – DMS & B2B App Implementation & Management
Hindustan Unilever Ltd.
05.2022 - 03.2025
Sr. Project Executive – Business-Led Digital Transformation
Hindustan Unilever Ltd.
07.2014 - 04.2022
Sales Operation Officer – Sales Support & Business Intelligence
HUL, Bayer Crop Science & Bennett Coleman (TOI)
01.2004 - 06.2014
PGDBA -
Welingkar Institute of Management
Computer Diploma -
NIIT
Bachelor of Commerce -
Mumbai University