Suhas S

• Built data model to compute the gap in learning for one of the products.
• Automated multiple reports and dashboards for the Marketing and Product teams.

• Fielded ad hoc requests for customer analysis like Customer Segmentation and Funnel Analysis.
• Tracking and Reporting performance and ROI of campaigns.

• I took some time off to travel and do the Advance Mountaineering course.

• Three years of experience in CPG and Retail Analytics: Data Preparation, Data standardization, Data Formatting and Statistical Analysis using Hive, SAS and Julia for client deliverables.
• Studied various data to identify optimal target customers for campaigns. Household profiling in targeting audience for marketing. Analysis using sales, promotional and demographic variables to create audience cohorts based on custom definitions.
• Analyze the impact of the media campaigns at both store level and Household level which includes finding matching test and control
• Contributed to maintenance of quality of Datasets and models by testing new models and doing QC on new data.
• Helped the team with migration of code from one platform to another.

Worked on computation and mitigation of loss from delay in Customer Onboarding for an Alcohol Manufacturer in South Africa.