SUMITRA PANTHI

• Monitor & Develop team towards sales objective for long term success.
• Coached team to counter extreme environmental challenges to business.
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to be ahead on the market share metrics.
• Maximizing prompt availability and superior visibility of world class brand through out the trade.

Achievements;

• Responsible for annual business of 150 crores.
• Turnaround Guwahati business & hold highest market share @ 68% in Prestige with 30% growth @ YTD
• Designed multiple plan for sustainable Business growth (Joy Bundle, Haar Dukan Mai Scotch & Change the game) which resulted highest gain in Luxury segment .
• Engaged trade in every occasion to build up strong relationship.
• Successfully activated the low through put outlets to perform better in all segments.
• Launched Royal Challenge American Pride in Guwahati with 100% planned WOD & Volume, the first market in INDAI to 8% MS gain in PU segment.

• Responsible for annual business of 280 crores. Leading a team of 10 Executive ,30 frontline executives, 70 Purple Champion, Depot manager to drive business and deliver profitability in North East.
• Turnaround Northeast business by ensuring right set of people at the right geography resulted 30+% growth Year on Year with 5%+ MS delta gain.
• Ensured 100% PDPs & CRS system to increase efficiency in both Supply & logistic chain in North East.
• Built and strengthened cross-functional partnerships to improve sales success.
• Launched Five Star 3D, Spready, Chocobakery & SILK Mousse
• Highest Zone to export talent.

• Responsible for annual business of 96 crores.
• Successfully turned around Lower Assam territory, the MUST WIN BATTLE for region since 2011
• Proper planning, infra addition and flawless execution helped in ensuring highest growth of 27% in 2014
• Proper OTJ and grooming helped 4 out of 7 executives get promotion in 2015.

• Responsible for annual business of 9 crores.
• Revamped distribution of Guwahati, when it was struggling under association issue
• Established SAMNA, Company’s on-line IT system.
• Played a key role in motivating distributors & team to adopt the change with positive mind set.

• Responsible for annual business of 12 crores.
• Revamped distribution of Shillong when business was at halt due to NEDA association.

• · Responsible for annual business of 10 crores.
• Customer handled Future group and all modern trade and GT stores.
• Launched Ponds Aged Miracle in entire NorthEast.