Sunidhi Bathla
Growth Manager, PlaySimple Games
Bangalore
Summary
Dynamic Growth Manager with a proven track record at PlaySimple Games, adept in strategic & budget planning and creative thinking. Spearheaded multi-channel UA campaigns leading a team of 5, driving substantial user acquisition and managing $100K daily spends efficiently. Looking forward to working with a meritocratic organization to together achieve best outputs in marketing, business and overall growth. Goal-oriented manager with distinguished experience in performance marketing and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
4
4
years of professional experience
Work History
Growth Manager
PlaySimple Games
06.2024 - Current
- Leading team of analysts, creative designers and content makers to operate profitable UA campaigns on various channels.
- Working with Product Managers to ship product features to increase engagements and improve ROAS by 20%.
- Diversified spend from different genres of games including word, casual, crossword and Match 3 games.
- Expanded acquisition from US to Worldwide.
- Lead direct deals with partners to enable constant UA spend at good margins.
Senior Growth Specialist
PlaySimple games
08.2023 - 06.2024
- Planned, executed, and operated campaigns on multiple channels including Preloads, Google Ads, Facebook, Unity, Applovin , DSPs, influencer campaigns.
- Increased conversion rates by 20% using ASO features, app icon and name experiments.
- Implemented and oversaw rigorous A/B testing initiatives for creatives, audiences, and landing pages, leading to15% increase in conversion rates.
Business Analyst
PlaySimple Games
07.2021 - 07.2023
- Planned, deployed, developed, maintained, monitored, expanded, analyzed and optimized paid acquisition campaigns across top paid channels.
- Conducted in-depth market research and competitor analysis, identifying untapped opportunities and implementing tailored acquisition strategies leading to substantial increase in user acquisition
Associate Business Analyst
PlaySimple Games
8 2020 - 8 2021
- Utilized advanced Excel functions and SQL queries to analyze complex datasets, providing valuable insights that informed strategic decisions for marketing and product.
- Conducted market research to identify trends, competitive landscape, and opportunities for growth, informing user acquisition strategies.
Education
Bachelor of Technology - Computer Science
Chandigarh Group of Colleges
Chandigarh 07.2017 - 2021.06
High School Diploma -
Scared Heart Convent Sr. Sec. School
Yamuna Nagar, Haryana 04.2003 - 2017.04
Skills
Budget planning
Timeline
Growth Manager
PlaySimple Games
06.2024 - Current
Senior Growth Specialist
PlaySimple games
08.2023 - 06.2024
Business Analyst
PlaySimple Games
07.2021 - 07.2023
Bachelor of Technology - Computer Science
Chandigarh Group of Colleges
07.2017 - 2021.06
High School Diploma -
Scared Heart Convent Sr. Sec. School
04.2003 - 2017.04
Associate Business Analyst
PlaySimple Games
8 2020 - 8 2021
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