In my 16-year journey, I've been all about adding value for clients through creativity, tech, and innovation. Along the way, I've had the privilege of working with some great mentors who fast-tracked my career and introduced me to some amazing clients like KFC, Honda, Dulux Paints, Reckitt, Google, Maruti, Havells, Hindustan Times, Paras Pharma, Jaypee Group, Hindware, and Max Life.
Originally from Jammu, I've bounced around a bit, studying in Mumbai and taking on roles in places like Ahmedabad, Ludhiana, and Delhi.
Transitioned into marketing comms after a stint in sales at Reliance Capital. And let me tell you, I've been humbled by the opportunities and the joy this creative field brings. Outside of work, I'm all about good food, giving back, and you can bet I'm glued to the cricket pitch
I've been lucky enough to handle P&L at Mullen Lintas Delhi, while also building strong relationships with top-notch clients like Havells, Dulux Paints, Maruti Suzuki, Fastrack, Hindware, and Dabur Real. Plus, I've teamed up with industry giants like Reckitt and Google at Lowe Delhi, and I've been managing GRT Jewellers for Mullen Lintas Bengaluru. I've had the privilege of contributing to some exciting endeavors, such as bringing Maruti Suzuki back into the Lintas family.
I joined Dentsu Creative as General Manager and got promoted to AVP. I led the integrated marketing communications for Maruti Suzuki Brezza, Ertiga, Wagon R, Hindustan Times, Fever, Radio Nasha. My role was to steer brand and communication strategy to deliver business growth and smooth running of the business in terms of operations and finance.
Key Achievements
I joined Ogilvy to lead KFC & Max Life Insurance. KFC was the one of the biggest business of Ogilvy.
Key Achievements
Joined Taproot Dentsu as Account manager in 2011- Account Director in 2015.
Taproot Dentsu erstwhile Dentsu Marcom gave me an opportunity to manage the brands independently. I managed Honda 2 wheelers, CP Plus.
Key Achievements
Joined DDB Mudra as Management Trainee in 2008- Sr.AE in July 2011
Mudra was training ground in advertising. Started at their Ahmedabad office and last six months were at Delhi office. Worked on multiple brands, main clients were Paras Pharma- Moov, Krack, ItchGuard, Halonix & Jaypee Cement.
Started career in sales and distribution at Reliance Money, worked in Jammu and Ludhiana markets. Conceptualised innovative sales solutions to increase company revenue. Acted with integrity, honesty and knowledge to promote financial products
Brand Building