Summary
Overview
Work History
Education
Skills
Timeline
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Sunil  Manhas

Sunil Manhas

Brand Builder
Gurgaon

Summary

In my 16-year journey, I've been all about adding value for clients through creativity, tech, and innovation. Along the way, I've had the privilege of working with some great mentors who fast-tracked my career and introduced me to some amazing clients like KFC, Honda, Dulux Paints, Reckitt, Google, Maruti, Havells, Hindustan Times, Paras Pharma, Jaypee Group, Hindware, and Max Life.

Originally from Jammu, I've bounced around a bit, studying in Mumbai and taking on roles in places like Ahmedabad, Ludhiana, and Delhi.

Transitioned into marketing comms after a stint in sales at Reliance Capital. And let me tell you, I've been humbled by the opportunities and the joy this creative field brings. Outside of work, I'm all about good food, giving back, and you can bet I'm glued to the cricket pitch

Overview

17
17
years of professional experience

Work History

Sr.VP & Head of Business

Mullen Lowe Lintas Group
5 2021 - Current

I've been lucky enough to handle P&L at Mullen Lintas Delhi, while also building strong relationships with top-notch clients like Havells, Dulux Paints, Maruti Suzuki, Fastrack, Hindware, and Dabur Real. Plus, I've teamed up with industry giants like Reckitt and Google at Lowe Delhi, and I've been managing GRT Jewellers for Mullen Lintas Bengaluru. I've had the privilege of contributing to some exciting endeavors, such as bringing Maruti Suzuki back into the Lintas family.

GM to Associate Vice President

Dentsu Creative
04.2017 - 05.2021

I joined Dentsu Creative as General Manager and got promoted to AVP. I led the integrated marketing communications for Maruti Suzuki Brezza, Ertiga, Wagon R, Hindustan Times, Fever, Radio Nasha. My role was to steer brand and communication strategy to deliver business growth and smooth running of the business in terms of operations and finance.

Key Achievements

  • Was the only employee in 2019 at Dentsu Creative Impact to be awarded a Pioneering Certificate for identifying a gap in the process and building a platform to correct it
  • Successful launch of New Ertiga
  • The repositioning of Hindustan Times- First Voice, Last word campaign

Client Services Director

Ogilvy
12.2015 - 04.2017

I joined Ogilvy to lead KFC & Max Life Insurance. KFC was the one of the biggest business of Ogilvy.

Key Achievements

  • Achieved organic growth in revenue for Ogilvy by 25% from KFC in one year
  • Won Effie's Bronze Award for producing 'Empower-protect' campaign for Max Life Insurance in Financial services category
  • Pitched and won CP Plus business from Dentsu to Ogilvy

Account Manager to Account Director

Taproot Dentsu
08.2011 - 11.2015

Joined Taproot Dentsu as Account manager in 2011- Account Director in 2015.

Taproot Dentsu erstwhile Dentsu Marcom gave me an opportunity to manage the brands independently. I managed Honda 2 wheelers, CP Plus.

Key Achievements

  • Managed the corporate campaign Sach kar denge sapne, onboarded Akshay Kumar as the brand ambassador
  • Handled multiple 2 wheeler launches, managed Honda 2 wheelers presence at two Auto Expo's
  • Led the biggest on ground activation of Honda 2 wheelers named 'Revfest'
  • Conceptualized and launched Uparwaala sab dekh raha hai campaign for CP Plus
  • Effie shortlist for CP Plus - Uparwaala sab dekh raha hai campaign

Sr. Executive

DDB Mudra
11.2008 - 07.2011

Joined DDB Mudra as Management Trainee in 2008- Sr.AE in July 2011

Mudra was training ground in advertising. Started at their Ahmedabad office and last six months were at Delhi office. Worked on multiple brands, main clients were Paras Pharma- Moov, Krack, ItchGuard, Halonix & Jaypee Cement.

Management Trainee

Reliance Money part of Reliance Capital
02.2008 - 11.2008

Started career in sales and distribution at Reliance Money, worked in Jammu and Ludhiana markets. Conceptualised innovative sales solutions to increase company revenue. Acted with integrity, honesty and knowledge to promote financial products

Summer Intern

Tata Teleservices
02.2007 - 05.2007

Education

MBA - Marketing

Institute of Chartered Financial Analysts of India
Ahmedabad, India
05.2006 - 2008.02

BBA - General Management

Jammu University
04.2003 - 2006.04

Skills

    Brand Building

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Timeline

GM to Associate Vice President

Dentsu Creative
04.2017 - 05.2021

Client Services Director

Ogilvy
12.2015 - 04.2017

Account Manager to Account Director

Taproot Dentsu
08.2011 - 11.2015

Sr. Executive

DDB Mudra
11.2008 - 07.2011

Management Trainee

Reliance Money part of Reliance Capital
02.2008 - 11.2008

Summer Intern

Tata Teleservices
02.2007 - 05.2007

MBA - Marketing

Institute of Chartered Financial Analysts of India
05.2006 - 2008.02

BBA - General Management

Jammu University
04.2003 - 2006.04

Sr.VP & Head of Business

Mullen Lowe Lintas Group
5 2021 - Current
Sunil ManhasBrand Builder