Sunjot Singh
Delhi,Delhi
Summary
Certified Digital Marketer with many years of experience in performance marketing. Skilled in managing and scaling paid campaigns across Google, Meta, TikTok, and LinkedIn. Proven success in lead generation, ROI improvement, and audience targeting for eCommerce, SaaS, fitness, education, and legal industries. Expert in strategy, media buying, and campaign optimization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Network 360
Explode Media LLC
Delhi
03.2024 - Current
Digital Marketer
Digital Network 360
Delhi
01.2021 - 02.2024
- Certified Digital Marketer with many years of experience in performance marketing.
- Skilled in managing and scaling paid campaigns across Google, Meta, TikTok, and LinkedIn.
- Proven success in lead generation, ROI improvement, and audience targeting for eCommerce, SaaS, fitness, education, and legal industries.
- Expert in strategy, media buying, and campaign optimization.
- Managed ad campaigns for US health & fitness brands with budgets up to $50K/month across Google, Meta, TikTok, Amazon, Bing.
- Scaled D2C brands and SaaS products using conversion tracking, GTM, and landing page optimization.
- Executed TikTok ads and search arbitrage to boost traffic and sales.
- Built Looker Studio dashboards and led client calls for performance reporting.
- Ran lead generation & e-commerce campaigns for Indian clients, achieving ROAS 4.29-5+.
- Launched and promoted an in-house calorie-tracking app via Google Ads.
- Managed SAT/ACT lead-gen campaigns for a Singapore education client.
- Promoted from Intern to Executive, gaining hands-on experience in SEO, social media, and paid ads.
- Managed Google & Meta ad campaigns for clients in sports fantasy, real estate, travel, and CRM software.
- Handled ad budgets up to ₹1Cr/month (sports fantasy client).
- Created and posted content on social media; managed influencer collaborations.
- Wrote SEO blogs, performed on-page SEO, and worked on WordPress websites.
- Coordinated with YouTubers and influencers for brand promotions.
Digital Marketing Trainee
Skillcircle
Delhi
03.2021 - 09.2021
- Completed hands-on training in digital marketing, including SEO, paid media, and content.
- Assisted in running client campaigns, tracking KPIs, and reporting performance.
Education
Bachelor of Commerce (B.Com) - Business/Commerce
University of Delhi
09.2024
Skills
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Bing Ads
- Campaign Management
- ROAS
- Scaling Analytics
- Tracking
- GA4
- GTM
- Affiliate Marketing
- Search Arbitrage Marketing
- Media Planning
- Reporting
- Lead Generation
- Funnel Building
- Conversion Rate Optimisation
- CRO
- SEO
- Website Optimization
- Marketing strategy development
- Data Analysis
Websites
Certification
- Google Search ads
- Amazon ads
- Apple Search ads
- Meta ads
- Bing ads
- Digital Marketing
- Snapchat ads
- Twitter ads
Languages
English
Hindi
Punjabi
Area Of Expertise
- Google, Meta, TikTok, LinkedIn & Bing Ads
- Campaign Management and ROAS
- Scaling Analytics and Tracking (GA4, GTM)
- Affiliate and Search Arbitrage Marketing
- Media Planning & Reporting
- Lead Generation and Funnel Building
- Conversion Rate Optimisation (CRO)
- SEO and Website Optimization
- Marketing strategy development
- Data Analysis
Personal Information
Title: Digital Marketer | Media Buyer
Timeline
Digital Network 360
Explode Media LLC
03.2024 - Current
Digital Marketing Trainee
Skillcircle
03.2021 - 09.2021
Digital Marketer
Digital Network 360
01.2021 - 02.2024
Bachelor of Commerce (B.Com) - Business/Commerce
University of Delhi