Summary
Overview
Work History
Education
Skills
Certification
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Training
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Supriyo Baidya

Supriyo Baidya

Marketing & Sales Professional- Industrial Chemicals
Kolkata,WB

Summary

Seeking a career with a progressive organization, where I can utilize my skills, knowledge and experiences efficiently in a challenging role that allows for advancement and growth. My goal is to grow with our company and acquire additional skill.

Results-driven sales professional and business development authority with 8 years of experience in Industrial chemicals segment consistently increasing organizational revenues through new business development and maximizing existing accounts. Proven track record of implementing the necessary business development strategies to accomplish breakthrough sales objectives while creating unique market-entry strategies, managing business relationships, building credibility, and establishing immediate rapport with potential clients.

Professional with strong expertise in business development, prepared to lead strategic growth initiatives. Skilled in market analysis, client relationship management, and driving revenue through innovative solutions. Focused on team collaboration and adaptable to changing needs, ensuring reliable and consistent results. Known for problem-solving abilities and effective communication, fostering productive work environment.

Overview

15
15
years of professional experience
7
7
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Senior Business Development Manager

Singhania & Sons Pvt Ltd
12.2016 - Current
  • Company Overview: Singhania & Son's is one of the oldest chemical distributors in India since 1947 with offices and representatives all over the country. The company has supported the needs of paint, printing ink, coating, Plastics, pharmaceutical, & Textile Industry.
  • Working on below segments with different product line by our Principals
  • W R Grace: Currently responsible to work with different matting agents (silica gel), molecular sieves, TiO2 extenders, ant-blocking agents for plastics, paints, coatings, and printing ink industries. We have a regular supply to Berger Paints, Weinberger Coatings, and many local medium-segment customers in the coating and printing ink industry in n Eastern India market.
  • Yingkou FengGuang China: Currently responsible to work their Polymer antioxidants grades to the Primary polymer processors, Master batches & Compound manufacturers etc. I am supplying material to Haldia petrochemicals, Ddev Plastiks Limited, Sonali Polyplast Pvt Ltd, Prabhu Polycolour, United Master batches, and some other small & medium manufacturers in Eastern India market.
  • Cardolite Specialty Chemicals: Currently responsible to work with different Phenalkamine & Phenalkamide Curing agents, Surfactants, One pack epoxy, Reactive & Nonreactive diluents, etc. for Paints & Coatings Industries. Having regular business with some customers like Berger paints, Weil Burger Coatings India Pvt Ltd, Anupam Enterprises, Dev paints, Apex Paints & Chemicals and many others small & medium manufacturer in Eastern India market.
  • Bentec Organoclays India Pvt Ltd : Currently responsible to work with Organoclays Rheology Modifiers products supplied by this company for application in Paints,Coatings, Inks & greases in Eastern India market.
  • 3F Industries LTD: Worked with different oleo chemicals and other products like stearic acid, zinc stearate, calcium stearate, soap noodles, glycerin, etc. Supplying to Ddev Plastiks Ltd, Jem Polytech Industries, Sonali Polyplast, and many local medium customers of plastic master batches and coating industry in Eastern India market.
  • Henghe Materials & Science Technology Co., Ltd.: Currently responsible to work with Hydrocarbon Resin(C5/C9) Supplied by Henghe China,used in application such as adhesive,coating, & Road Marking Paints in Eastern India market.
  • Sunkem Industries Kanpur: Worked with their different product line for different segment like Rubber, Polymers & PVC, Coatings etc in Eastern India market.
  • Ningbo Hongda Co Ltd China: Worked with their Rutile Grade Titanium Di oxide for both Coating & Plastic industries. We have got breakthrough to establish both the grade in Eastern & Northern India.
  • Croda Chemicals: Worked with their Textile chemicals & coatings chemicals like Surfactants, Wetting & dispersing agent etc. in Eastern Zone. Supplying in Grasim Industries Ltd, Gilanders Arbuthnot & Co. Ltd, Vishnu Cotton mills, Crimson paints Pvt Ltd, & some other small & medium manufacturers.
  • Recently we have added HEC & MHEC of Shandong Head China.Currently responsible to work with their different HEC,MHEC grades in Eastern India market.
  • Other Product line handled by me - Antimony Tri Oxide, Lithium Hydroxide, Gum Rosin/Ester Gum, UV stabilizer,etc.
  • Singhania & Son's is one of the oldest chemical distributors in India since 1947 with offices and representatives all over the country. The company has supported the needs of paint, printing ink, coating, Plastics, pharmaceutical, & Textile Industry.
  • Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
  • Delivered presentations at conferences and trade shows, showcasing products/services and generating leads.
  • Streamlined internal processes related to lead generation and prospecting tactics, reducing time spent on administrative tasks.
  • Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
  • Increased sales revenue by strategically identifying and pursuing new business opportunities.
  • Mentored junior staff members on best practices in business development, fostering professional growth within the team.
  • Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.
  • Restructured pricing strategies based on market conditions, ensuring competitiveness while maintaining profitability.
  • Contributed to overall company growth by sharing expertise during executive meetings, informing decision-making processes.
  • Launched new product lines successfully after conducting thorough market assessments and identifying gaps in consumer needs.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Generated new business with marketing initiatives and strategic plans.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Kept meticulous client notes and updated account information in company databases.
  • Represented company and promoted products at conferences and industry events.
  • Performed client research and identified opportunities for account growth, account penetration, and market expansion.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Built relationships with customers and community to establish long-term business growth.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Senior Business Development manager

Vin Poly Technologies Pvt Ltd
04.2013 - 12.2016
  • Company Overview: Vin Poly Technologies Pvt. Ltd (V I N INDUSTRIES) is one of the leading additive manufacturer in India since 2004 with offices & representatives all over the country. The company has supported the needs of different industries like Plastic, Rubber, FRP & Cable.
  • Handling of plastic additive required in different industries like Plastic (PVC/HDPE Pipe, HDPE/LLDPE/PP bags/ Liner Bags, PP /HDPE woven sack bag, (Both Recycle & Virgin Polymer) along with Rubber, Cable Industries etc. through understandings of different technical parameters, applications of marketing strategies, etc. Working on PAN India basis.
  • Understanding of the client's exact technical requirement by frequently visiting the client corporate office branch office and the factories & then commencing on it.
  • To communicate with the operator at their factory & arrange trial of the suggested products.
  • Regular following up with the purchase & technical team to close the sale after the product trial is done.
  • Regular follow up to the technical team to get the updates on the product performance.
  • Coordinate in collection of payment.
  • Training and Development functions to the employees.
  • Preparing Marketing strategy for the product.
  • Worked as a team leader of 06 Sales Executives in Kolkata area.
  • Developed new launched product to new business area.
  • Identified 4 suitable channel partners for developing the new business area.
  • Vin Poly Technologies Pvt. Ltd (V I N INDUSTRIES) is one of the leading additive manufacturer in India since 2004 with offices & representatives all over the country. The company has supported the needs of different industries like Plastic, Rubber, FRP & Cable.
  • Achievement: Achieved Highest Sales figure from Kolkata branch for consecutive three months. Also received second highest performance bonus for consecutive two quarter. Got Appreciation Letter from Managing Director of the company.

Team Leader

Paavan Commercial Pvt. Ltd.
07.2011 - 03.2013
  • Company Overview: RS of Hindustan Unilever Ltd.
  • Looking after Sales and Distribution of company's different products in various outlets across the particular business area with team.
  • Handling of Retail and Wholesale counter by a team of 10 Marketing Executives.
  • Market Mapping to track the competitors and penetrate the market.
  • Building client relationship, and proper coverage throughout the given territory.
  • Looking after the proper distribution of our product and interact with customer in day today basis.
  • Timely & adequate availabilities of PP and U2NC Product to the outlet.
  • Achievement of Sales & Execution Targets and monitor Collections.
  • RS of Hindustan Unilever Ltd.
  • Achievement: Received 'MOC Star Award for Team Leader' in Kolkata for consecutive 3 months.

Field Executive

Bhartiya Samruddhi Finance Ltd.
07.2010 - 06.2011
  • Company Overview: BASIX MICROFINANCE
  • Responsible for development of rural financial condition.
  • Handling of a team of 10 LSA's.
  • Proper customer verification for approval of Micro Loan.
  • Building client relationship, and proper coverage throughout the given territory.
  • Achievement of Targets and monitoring Collections.
  • Taking care of 45 villages of Purulia.
  • BASIX MICROFINANCE
  • Achievement: During first 6 months in Bhartiya Sammruddhi Finance Ltd., twice selected as 'The Executive of the month' due to highest Account of Disbursement and collection.

Education

MBA - Marketing Management

Eastern Institute for Integrated Learning in Management
01.2008 - 01.2010

B.Sc. - Economics (Honors)

01.2004 - 01.2007

Higher Secondary - Science Group

01.2002 - 01.2004

Matriculation - undefined

Skills

Windows

Certification

Computer Certificate, Planetary Computer Academy, 2002-01-01

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  • Father's Name: Late Ruby Jyoti Baidya
  • Date of Birth: 1986-01-08
  • Marital Status: Married

Areas Of Interest

  • Strategic Business Planning
  • Resource Optimization
  • Market Research/Trends Analysis

Training

Project Undertaken on Tata Aig Life Insurance Co.Ltd., 2009-06-01, 2009-07-01, To sell the life insurance product, and also recruit the financial Consultant.

Listen to Music & Thrilling Story reading

Like Soft music

Timeline

Senior Business Development Manager

Singhania & Sons Pvt Ltd
12.2016 - Current

Senior Business Development manager

Vin Poly Technologies Pvt Ltd
04.2013 - 12.2016

Team Leader

Paavan Commercial Pvt. Ltd.
07.2011 - 03.2013

Field Executive

Bhartiya Samruddhi Finance Ltd.
07.2010 - 06.2011

MBA - Marketing Management

Eastern Institute for Integrated Learning in Management
01.2008 - 01.2010

B.Sc. - Economics (Honors)

01.2004 - 01.2007

Higher Secondary - Science Group

01.2002 - 01.2004

Matriculation - undefined

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Supriyo BaidyaMarketing & Sales Professional- Industrial Chemicals