Open To Work
Suraj Mishra
Sales
Mumbai,MH
Summary
MBA in Marketing with over 13 years of experience in franchise development, sales, and marketing. Proven expertise in managing teams and handling distribution networks for consumer durable goods. Specialized in the furnishing and furniture sectors, including mattresses, fabrics, and ready furniture. Currently leading a team of 21 at Nilkamal Limited, focusing on sleep products.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Regional Manager - West
Nilkamal Ltd
Mumbai
08.2024 - Current
- Spearheaded strategic business initiatives and expanded the customer base by 30% in the West India region, driving revenue growth.
- Established key performance indicators (KPIs) for the sales team, leading to a 25% improvement in overall sales performance.
- Delegated work to staff, setting priorities and goals.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
Zonal Manager - West
Floor & Furnishings
Mumbai
06.2023 - 08.2024
- Managed relationships with zonal distributors, dealers, and key accounts across the West Zone, driving regional sales growth.
- Led and mentored a team of 8 members, ensuring efficient resolution of dealer issues and enhancing partner satisfaction.
- Achieved and sustained total annual business revenue of INR 36 Crores through strategic sales and operational initiatives.
- Enhanced partner satisfaction through effective issue resolution and support strategies.
Area Manager - West Region
Duroflex
Mumbai
10.2019 - 06.2023
- Managed handling of mattresses, bedlinen, and accessories through direct and distributor channels in West region.
- Oversaw sales operations via two depots in Bhiwandi and Goa, plus twelve distributors.
- Appointed five new exclusive distributors for bedlinen and accessories within six months.
- Monitored performance of 190 EBOs, KAM accounts, and 780 MBOs in West region.
- Cultivated strong public relations with distributors and KAM accounts while leading field sales staff.
- Allocated areas for sales staff to ensure adherence to assigned PJP.
- Enhanced market presence and sales volume through competitive margins and promotional schemes.
- Coordinated product launches, monthly training sessions, exhibitions, and promotional activities for business partners.
Sr. Area sales manager
Magenta Lifecare LTD
Mumbai
06.2016 - 10.2019
- Developed and executed strategic sales plans to drive market growth.
- Managed regional sales teams to enhance performance and collaboration.
- Built strong relationships with key clients and stakeholders in the region.
- Established relationships with key clients and maintained regular contact with them to ensure satisfaction.
Sr. Area Business Manager
Peps Industries Pvt Ltd.
Mumbai
09.2012 - 06.2016
- Develop dealer & distributors Network.
- Managing Network executives & Field sales staff.
- Area Allocation for Business Officers.
- Improve market presence & sales volume with the help of good margin and attractive scheme.
- New Product launches, participation in exhibitions & other promotion activities in the market.
- Key account management & coordinate with production & dispatch team.
- Resolving customers complaint.
- Managed the development of long-term relationships with key customers.
Education
MBA - Marketing & IT
Bharati Vidyapeeth Deemed University - IMED
Pune07-2012
BCA - Computer Science
SHEPA - VBS University
Varanasi06-2009
HSC - Science
UP Board, Allahabad
Uttar Pradesh05-2005
Skills
- Sales and marketing
- Business development and brand management
- Channel distribution and planning
- Product management and launch
- Key account and vendor management
- Franchisee development
- Direct sales
Certification
- Cybersecurity course
- Microsoft Excel 2013 Advanced Online Excel Training Course
- Six Sigma Yellow Belt
- Digital Marketing Masterclass - 23 Courses in 1
- Lean Six Sigma Yellow Belt
Projects
Sales and promotion of ULIP plan, Selling, promoting the ULIP plans and recruiting the agency managers.
Languages
- Hindi
- Marathi
- English
- Hindi
- Marathi
Accomplishments
1st rank in SANKALP (appointed the maximum channel partners in Pan India H1).
Timeline
Regional Manager - West
Nilkamal Ltd
08.2024 - Current
Zonal Manager - West
Floor & Furnishings
06.2023 - 08.2024
Area Manager - West Region
Duroflex
10.2019 - 06.2023
Sr. Area sales manager
Magenta Lifecare LTD
06.2016 - 10.2019
Sr. Area Business Manager
Peps Industries Pvt Ltd.
09.2012 - 06.2016
MBA - Marketing & IT
Bharati Vidyapeeth Deemed University - IMED
BCA - Computer Science
SHEPA - VBS University
HSC - Science
UP Board, Allahabad