Suraj Saini
Summary
Strategic Brand Management professional with over 8 years of experience in FMCG, consumer products, and industrial sectors. Expertise in brand strategy, product launches, and integrated marketing communications. Led ATL, BTL, digital, and outdoor campaigns, collaborating with cross-functional teams to drive brand growth. Experienced in market research, brand positioning, and Go-To-Market strategy to enhance brand visibility and customer engagement.
Overview
9
9
years of professional experience
Work History
Assistant Brand Manager
Namaste India Foods Pvt. Ltd.
12.2023 - Current
- Drive market research and consumer insight initiatives to identify growth opportunities and strengthen brand positioning.
- Plan and execute integrated ATL, BTL, outdoor, and trade marketing campaigns across key markets.
- Collaborated with creative, media, PR, and activation agencies to optimise campaign execution and maximise brand impact.
- Assisted in developing and executing brand strategies to enhance market presence of dairy product portfolio.
- Support new product launches through strategic Go-To-Market planning and market activation programs.
- Successfully executed multiple ATL and BTL campaigns to improve consumer awareness and retail visibility.
- Support customer engagement and brand loyalty initiatives through activation programs and community engagement activities.
- Manage POSM development, distribution, and retail branding activities across multiple regions.
- Work closely with Sales, Supply Chain, Product, and Trade Marketing teams to drive market penetration and business growth.
- Monitored campaign effectiveness and compiled performance reports to inform strategic management decisions.
- Supported new product introductions and market expansion initiatives in strategic growth markets.
- Contributed to strengthening Namaste India's brand visibility across North India through integrated marketing initiatives.
- Coordinated large-scale branding and activation activities across multiple geographies.
- (RSPL Group)
Deputy Marketing Manager
Sintex BAPL Ltd.
04.2023 - 12.2023
- Executed integrated marketing campaigns to enhance brand visibility and customer engagement.
- Directed brand communication and marketing activities for product categories, enhancing alignment with overall business strategy.
- Improved market presence through strategic branding and promotional initiatives.
- Enhanced channel engagement through targeted marketing support programmes, driving increased partner participation and sales.
- Collaborated with agencies and vendors to plan and execute campaigns, ensuring timely delivery and adherence to brand standards.
- Developed marketing materials and branding assets aligned with business objectives.
- Supported product promotion initiatives through trade marketing and channel engagement programs.
Deputy Marketing Manager
Eastman Auto & Power Ltd.
12.2021 - 04.2023
- Led ATL and BTL marketing initiatives to increase brand awareness across target markets.
- Successfully executed regional marketing campaigns to support business growth objectives.
- Managed dealer engagement programmes and promotional campaigns to strengthen relationships and drive sales.
- Enhanced dealer and distributor engagement through structured marketing initiatives, fostering collaboration and aligning goals.
- Coordinated outdoor advertising, retail branding, and activation activities to elevate brand presence and customer interaction.
- Collaborated with sales teams to improve market reach and customer acquisition.
Assistant Marketing Manager
Ipower Batteries Pvt. Ltd.
05.2021 - 09.2021
- Coordinated planning and execution of marketing campaigns to enhance brand visibility.
- Oversaw agency collaboration and promotional activities to ensure alignment with marketing objectives.
- Facilitated brand communication and trade marketing programmes to strengthen market presence.
Marketing Executive
Paramount Communications Ltd.
10.2017 - 04.2021
- Executed branding, promotional, and trade marketing activities to strengthen market presence across assigned territories.
- Successfully managed outdoor advertising and promotional campaigns to enhance brand awareness.
- Managed outdoor branding, newspaper advertisements, and dealer branding to enhance visibility and engagement through activation campaigns.
- Supported sales teams by developing targeted marketing initiatives and lead-generation activities to drive customer engagement.
- Contributed to establishing brand presence across Rajasthan and surrounding markets.
- Coordinated media communication, event management, and vendor relationships.
- Organised branding events in various market locations to increase visibility.
Education
Master of Business Administration (MBA) - Marketing & Information Technology
Chandigarh Group of Colleges
ChandigarhBachelor of Computer Applications (BCA) -
Dev Bhoomi Group of Institutions
SaharanpurHigher Secondary Education (12th) -
UP Board
SaharanpurSecondary Education (10th) -
UP Board
SaharanpurSkills
- Brand Strategy & Positioning
- Product Marketing
- GTM strategy
- New Product Launches
- Market research
- Integrated marketing
- Campaign management
- Marketing analytics
- Google Analytics (Working Knowledge)
- Google Ads (Working Knowledge)
- SEO Fundamentals
- Social Media Marketing
- Brand activations
- Agency & Vendor Management
- Cross-functional collaboration
- Stakeholder engagement
- Microsoft PowerPoint
- Presentation & Reporting
Languages
English
Hindi
Internship
Marketing Intern, Unitech Machines Ltd., 2 Months
Custom Section
- More than 8 years of progressive experience in Brand Management and Marketing.
- Successfully executed ATL, BTL, retail branding, outdoor advertising, and activation campaigns.
- Managed branding initiatives involving highway hoardings, wall paintings, transit media, newspaper advertising, retail branding, and dealer engagement.
- Led cross-functional coordination with media agencies, creative partners, PR agencies, sales teams, and vendors.
- Supported product launch and market expansion initiatives across multiple regions.
- Managed large-scale POSM planning and distribution activities across key Indian markets.
- Built strong relationships with media partners, event organizers, and channel stakeholders.
Timeline
Assistant Brand Manager
Namaste India Foods Pvt. Ltd.
12.2023 - Current
Deputy Marketing Manager
Sintex BAPL Ltd.
04.2023 - 12.2023
Deputy Marketing Manager
Eastman Auto & Power Ltd.
12.2021 - 04.2023
Assistant Marketing Manager
Ipower Batteries Pvt. Ltd.
05.2021 - 09.2021
Marketing Executive
Paramount Communications Ltd.
10.2017 - 04.2021
Master of Business Administration (MBA) - Marketing & Information Technology
Chandigarh Group of Colleges
Bachelor of Computer Applications (BCA) -
Dev Bhoomi Group of Institutions
Higher Secondary Education (12th) -
UP Board
Secondary Education (10th) -
UP Board