Surendra Prasad Kuncha
Guntur
Summary
Dynamic Area Sales Manager with 14+ years of experience providing high level of customer service while increasing revenues. Successful at leveraging sales to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator focused on exceeding client expectations.
Overview
3
3
Languages
15
15
years of professional experience
Work History
Area Sales Manager
Sheenlac Paints
East Godavari,West Godavari,Vizag, Andhra Pradesh
11.2023 - Current
- Managed team members to enhance performance and achieve targets.
- Enhanced coordination between distributors and retailers in Krishna, East Godavari & West Godavari regions to improve sales alignment.
- Developed and enhanced business for the products and carried out seamless sales activities to achieve the assigned targets
- Conducted market analysis to get a fair idea of the latest market trends and the competitor moves ahead to achieve market share metrics by providing appropriate product mix & pricing strategies
- Analysed competitors to create innovative selling strategies that address market gaps.
Senior Sales Executive
LivGuard (SAR Group)
Krishna,Guntur,Prakasam, Andhra Pradesh
08.2021 - 11.2023
- Identified and appointed New Retailers to enhance business development, while working closely with the sales channel to ensure target achievements
- Developing and enhancing coordination between Distributors & Retailers in Krishna, Guntur, Prakasam Region
- Developed and enhanced business for the products and carrying out seamless sales activities to achieve the assigned targets
- Conducted market analysis to get a fair idea of the latest market trends and the competitor moves ahead to achieve market share metrics by providing appropriate product mix & pricing strategies
Senior Sales Officer
Microtek International Pvt. Ltd.
Guntur, Andhra Pradesh
11.2020 - 07.2021
- Gained an increase in annual revenue by 60% through organizing and implementing direct and digital marketing strategies
- Managed all marketing and promotional materials by ordering, tracking and reviewing the inventory levels
- Maintain responsibility for daily operations, electronic banking, distributors payments, pre-joining debtors list in the company, reducing the debts in my area
- Supervised the quality of service, taken quick action response for the service from the distributor or customer depending on the nature of requirement
Area Sales Executive
Exide Industries Limited
Guntur, Andhra Pradesh
05.2017 - 03.2020
- Built a strong brand awareness campaign through conferences leading to a peak 40% year on year growth
- Exceeded growth targets every quarter by minimum average of 36%
- Executed a wide variety of details that involve direct mail, email, broadcast campaigns outbound calls, marketing events, public relations, customer communications, media advertisements, promotions and other marketing plans
- Coordinated new product launch plans and roll out to customers as applicable
Field Sales Officer
HIL Ltd. (CK Birla Group of Companies)
Nellore To Vizag Territory, Andhra Pradesh
11.2013 - 05.2017
- Developed and enhanced coordination between Distributors & Retailers in Nellore and Prakasam Region and also Handled Visakhapatnam, Vizianagaram, Srikakulam Sales area from Oct'2014
- Aligned Marketing function area needs (PR Direct to Customer Show Management)
- Developed and executed marketing tactics; analyzed marketing effectiveness versus objectives
- Authored and maintained content and provided updates to client
- Assisted with of brand positioning brand architecture competitive assessments customer segmentation solution brands and building on brand equity or specialized area
Business Officer
Kurlon Ltd.
Prakasam & Chittor , Andhra Pradesh
09.2011 - 10.2013
- Support Program Manager and Marketing Department by coordinating various integrated communication marketing programs and activities
- Generate new business with both inbound and outbound marketing campaigns
- Manage the in-house advertising program consisting of print and media collateral pieces
- Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies which only then led my company to get an advantage over its competitors
Education
Master of Computer Application -
P.B. Siddhartha College of Arts & Science
Vijayawada, Andhra Pradesh01-2011
Bachelor of Arts - Mathematics, Economics and Commerce
Hindu College
Guntur, Andhra Pradesh01-2008
Intermediate -
Hindu College
Guntur, Andhra Pradesh01-2005
SSC -
Sujatha Convent
Guntur, Andhra Pradesh01-2003
Skills
- Sales strategy
- Target achievement
- Sales management
- Market analysis
- Competitive analysis
- Predictive Market Research
- Data Analysis
- Operational Assessments
- Business Planning
- Brand development
- Product positioning
- Performance monitoring
- Data Mapping
- Client Relationship Management
- Team leadership
- Customer Service Focused
Custom
- Acquire new customers
- Increase website traffic
- Establish industry authority
- Increase customer value
- Boost brand engagement
- Increase revenue
- Increase brand awareness
- Generate high-quality leads
Languages
English
Telugu
Hindi
Personal Information
Father's Name: K.Ramana Rao (Late)
Interests
- Playing Cricket
- Watching Movies
Accomplishments
- Increased sales by 80% while reducing costs to 5%.
Timeline
Area Sales Manager
Sheenlac Paints
11.2023 - Current
Senior Sales Executive
LivGuard (SAR Group)
08.2021 - 11.2023
Senior Sales Officer
Microtek International Pvt. Ltd.
11.2020 - 07.2021
Area Sales Executive
Exide Industries Limited
05.2017 - 03.2020
Field Sales Officer
HIL Ltd. (CK Birla Group of Companies)
11.2013 - 05.2017
Business Officer
Kurlon Ltd.
09.2011 - 10.2013
Master of Computer Application -
P.B. Siddhartha College of Arts & Science
Bachelor of Arts - Mathematics, Economics and Commerce
Hindu College
Intermediate -
Hindu College
SSC -
Sujatha Convent