Surendra Sharma
Jaipur
Summary
Dynamic Territory Sales Manager with a proven track record at Crompton Greaves, excelling in corporate sales and dealer channel management. Expert in market penetration strategies, team leadership, and fostering strong customer relationships. Successfully appointed new distributors, driving significant growth in product reach and sales performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
Crompton Greaves Consumer Electricals Ltd.
01.2024 - Current
- Handling the Gwalior Zone distribution network covers eight districts, with a distributor and dealer network.
- Planning marketing activities, fulfillment of market penetration.
- Appointing new distributors and retail points.
- Secondary sales planning with the distribution network for products includes Economy, Eco-Deco, BLDC, industrial fans, premium, and super premium fans.
- Develop vacant areas and explore new markets to develop growth strategies.
- Trained team members on customer service strategies and techniques.
Area Sales Manager
Kandhari Beverages Private Limited (Coca- Cola Company)
07.2023 - 01.2024
- Handling a 25-member team of Sales Supervisors and PSRs.
- Market Activity Planning, Beat, and Root Correction of PSR.
- Generating volume of CSD, NPD, juice, and water.
- Managing the distribution network in two districts for beverages.
- Appointing new distributors and retail points.
- I recruited a team of Sales Supervisors and PSRs and trained them.
- Secondary sales planning with the Sales Supervisor and PSR for beverage products includes Coca-Cola, Fanta, Limca, Monster, Predator, Mazaa, Minute Maid, Aam Panna, etc.
- Coordinate with RTM and Distributor for Primary.
- Doing market activity, beat planning, root corrections.
- Supported sales team members to drive growth and development.
- Monitored sales team performance and provided effective training to help each reach targets.
Territory Manager
IFFCO Kisan Sanchar Limited
09.2020 - 07.2023
- Recruit a team of Sales Officers and Market Associates, and train them.
- Secondary planning with market associates for cattle feed, animal supplements, and telecom.
- Co-ordinate with the Sales Officer to appoint a new distributor for cattle feed, animal supplements, and telecom.
- Coordinate with the distributor, and conduct local activities for branding, and generate bulk leads.
- Explore a new location by understanding market penetration as per the product.
- Develop the business district and block (Tehsil) wise.
- Increased territory sales by implementing strategic market penetration techniques.
Area Sales Manager
Advance Brand Image Network Pvt. ltd.
10.2016 - 08.2020
- Manage two branches in Bhubaneswar and Rajkot by exploring business in Orissa and Gujarat.
- Generate business growth by the team as per company requirements.
- New businesses expanded in different territories.
- Prepare a plan with business forecasting and execution.
- Explore a new location by understanding market penetration as per the product.
- Provide theoretical and practical training on products like Google Maps, i.e.
- Google Business View, Google AdWords, search engine optimization, display ads, Facebook ads, e-commerce website, website, mobile application, WhatsApp marketing, and messaging.
- Provide guidance and support to the team.
- Supported sales team members to drive growth and development.
- Monitored sales team performance and provided effective training to help each reach targets.
Manager Digital Marketing
1neclick Online Pvt. Ltd.
08.2013 - 09.2016
- Concepts for selling products like Google Business View, Google AdWords, search engine optimization, display ads, e-commerce, websites, and mobile applications into the B2B market.
- Collaborated with design teams to create visually appealing graphics, videos, and other materials for digital marketing campaigns.
- Developed and implemented successful digital marketing strategies to increase brand awareness.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Business Development Manager
Uniqueworld Infotech
06.2011 - 07.2013
- Handle the telesales and field executives to get sources of applications for home loans and postpaid connections.
- Source home loan and mortgage loan applications by channel, freelancer, telesales, and Airtel postpaid connection.
- Recruit a telesales employee and distribute work according to their designation.
- Analyze the income document and property document, check eligibility, log in to the application in the tied-up banks and NBFCs, and ensure to get the loan sanctioned.
Education
Master of Business Administration (MBA) - Finance
IBSAR Institute of Management Studies
01.2011
Bachelor of Commerce (B.Com.) - Accounting and Finance
NG Acharya and DK Marathe College
01.2009
Higher Secondary Certificate (12th Class) - Business/Commerce, General
NG Acharya and DK Marathe College
01.2005
Secondary School Certificate - General Studies
Swt. Veer Saavarkar Hindu Vidhyalaya
01.2002
Skills
- Corporate sales
- Dealer Channel Management
- Market penetration
- Beverage Sales
- Team, Recruit, and Develop
- Team handling
- Modern Sales
- Sales strategies
- Team leadership
- Marketing
- FMCG sales
- Distribution
- Customer relationship management
Profile
Territory Sales Manager, Crompton Greaves Consumer Electricals Ltd., Area Sales Manager, Kandhari Beverages Pvt. Ltd., More than fourteen years' experience in sales and marketing with a managerial position, MBA in Marketing and Finance, 2011
Honors And Awards
- Q4 Performer, Crompton Greaves Consumer Electricals Limited, Jan to Mar 2024, Contribution 108% Achievement
- Q1 Performer, Crompton Greaves Consumer Electricals Limited, April to June 2024, Contribution 107% Achievement
- Q2 Performer, Crompton Greaves Consumer Electricals Limited, July to September 2024, Contribution 103% Achievement
- Consistent Performer, IFFCO Kisan Sanchar Limited, Nov 2021, contributed to the highest growth in revenue and channel network in Rajasthan state
- Best Territory Manager, IFFCO Kisan Sanchar Limited, September 2021, contributed to the highest growth in Rajasthan state in terms of revenue and channel network
- Top Performer of the Year 2019, Advance Brand Image Network, Pvt Ltd., Jan 2020, contributed to the highest growth and business expansion, as per state-wise analysis, exploring two states: Orissa and Gujarat
Certification
- Highest Scoring in Economics, issued by NG Acharya and DK Marathe College
- Group Singing Competition - Issued by Shree Narayana Mandir Samiti's Shree Narayan Guru College of Education
- 1st in Quiz Competition - Issued by Enfant India Education Trust
- Maharashtra Chatra Sena (MCC) - issued by Swt Veer Savarkar Hindu Vidhyalaya
- Road Safety Petrol (RSP) - Issued by Road Safety Petrol, Mumbai
Languages
Hindi
First Language
English
Intermediate (B1)
B1
Marathi
Elementary (A2)
A2
Internship and Projects
- Internship at Sadguru Sai ERP Foundation, Management Trainee, 90 days, 01/2011 - 03/2011, application of ERP in the study of depreciation and cost analysis. Completed an ERP project on the analysis of the valuation of assets by using the depreciation method, and the impact on asset valuation by using the depreciation method; also conducted an analysis of the impact on assets due to changes in the depreciation method
- Internship at Networth Direct Limited, Management Trainee, 45 days, 05/20/10 - 07/2010, analysis of the stock market in equity, market index, and derivatives; worked on live terminal and trading, analysis of the ups and downs of the market, bidding for purchasing shares, sales, and purchase of equity and derivatives, analysis of market penetration
Personal Information
- Father's name: Prahlad Sharma
- Date of Birth: 07/01/1987
- Marital Status: Married
Address
26B, Pratap Nagar – II, Keshav Vidhyapeth Road, Jaisinghpura Khor, Jaipur, Rajasthan, India 302027
Timeline
Territory Sales Manager
Crompton Greaves Consumer Electricals Ltd.
01.2024 - Current
Area Sales Manager
Kandhari Beverages Private Limited (Coca- Cola Company)
07.2023 - 01.2024
Territory Manager
IFFCO Kisan Sanchar Limited
09.2020 - 07.2023
Area Sales Manager
Advance Brand Image Network Pvt. ltd.
10.2016 - 08.2020
Manager Digital Marketing
1neclick Online Pvt. Ltd.
08.2013 - 09.2016
Business Development Manager
Uniqueworld Infotech
06.2011 - 07.2013
Master of Business Administration (MBA) - Finance
IBSAR Institute of Management Studies
Bachelor of Commerce (B.Com.) - Accounting and Finance
NG Acharya and DK Marathe College
Higher Secondary Certificate (12th Class) - Business/Commerce, General
NG Acharya and DK Marathe College
Secondary School Certificate - General Studies
Swt. Veer Saavarkar Hindu Vidhyalaya
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