Surendra Yadav
Mumbai
Summary
An astute Sales Representative with 9 years of proven success in Channel Sales in Sales & Marketing and Sales Promotion in FMCG Companies. Currently associated as a Sales Officer with a leading Fintech and payment company one97 communication – Sales & Marketing, Mumbai. Keen customer centric orientation with excellent communication skills and ability to interact effectively with personnel at all levels. Resourceful and competent to create win-win relationship.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Sales Officer
One97 communication (Paytm)
03.2023
- Handing a team of 15 sales persons
- To develop business of the company in the territory
- To achieve secondary & primary sales target of the channel partner
- Ensure PSA and coverage expansion
- PSA claim settlement in time on regular basis
- Create new PSA and new retailer successful installation and start primary and secondary
- Searching new retailer and deployment sound box EDC and PSA.
Sales Officer
RELIANCE RETAIL LIMITED
10.2019 - 02.2023
- Handing a team of 5 sales persons
- To achieve primary and secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, competition report, stocks closing reports, damage reports, etc.) within the deadline
- Allocation of monthly/ permanent visibility to the retailers as per my business strength
- Ensure the multiple visibility of the product into the retail stores
- Maintain stocks pressure/depth into the retail stores
- Keep a close eye on competition activity & communicate the same to marketing team
- Co-ordination with the cross functional team like merchandising team, sales coordinator, Brand team, etc
- Ensure to pass on information in time regarding NPD (New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Re-arrange beat Plan on quarterly basis for coverage expansion
- Work on market share of different brands of the company (based on AC Neilson data) and try to increase market share in my territory
- Distributor claim settlement in time on regular basis
- Having good knowledge of Excel (Vlookup, Pivot table, etc.), word and power point.
Field Officer
Parag milke and food ltd
02.2017 - 09.2019
- To achieve secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, stocks closing reports, damage reports, etc.) within the deadline
- Maintain stocks pressure/depth into the retail stores
- Ensure to pass on information in time regarding NPD (New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Launched DMS successfully in territory
- Launched NPD successfully- go protinex.
Sales Representative
Dabur India pvt ltd
01.2015 - 01.2017
- To achieve secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, stocks closing reports, damage reports, etc.) within the deadline
- Stock Management- Ensure that all the SKUs must be available on Distributors Point
- Analyze Distribution coverage and expansion of the territory on monthly basis
- Ensure to run secondary scheme into the market effectively
- Allocation of monthly/ permanent visibility to the retailers as per my business strength
- Maintain stocks pressure/depth into the retail stores
- Ensure to pass on information in time regarding NPD(New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Launched NPD successfully- red past gel and dabur ratanprash.
Sales Representative
racket benckiser(detto)
06.2014 - 01.2015
- To achieve secondary sales target month on month
- Prepare and send reports (Weekly report, Target vs Achievement report, stocks closing reports, damage reports, etc.) within the deadline
- Stock Management- Ensure that all the SKUs must be available on Distributors Point
- Analyze Distribution coverage and expansion of the territory on monthly basis
- Ensure to run secondary scheme into the market effectively
- Allocation of monthly/ permanent visibility to the retailers as per my business strength
- Maintain stocks pressure/depth into the retail stores
- Ensure to pass on information in time regarding NPD(New Product Distribution), Schemes, visibility, etc
- To the team, stockiest and the retailers
- Launched NPD successfully- red past gel and dabur ratanprash.
Education
B.com - B.com
Reena Mehta College Bhayandar
Mumbai 01.2012 - 01.2015
HSC -
Abhinav Vidhya Mandir Bhayandar
Mumbai 01.2009 - 01.2010
SSC -
National High School Bhayandar
Bhayandar 01.2008 - 01.2008
Skills
Ability to deal with people in different circumstances
Quick learner
Team facilitator
Brand building
Business development and planning
Sales funnel development
Product and service sales
Order management
Product promotions
Data analysis
Territory Management
Staff Management
Seeking
Seeking assignments in Channel Sales (Sales and Marketing)/Business Development with an organization of repute.
Personal Information
- Date of Birth: 03/26/90
- Nationality: Indian
- Marital Status: Married
References
Reference will be provided if it is required.
Timeline
Sales Officer
One97 communication (Paytm)
03.2023
Sales Officer
RELIANCE RETAIL LIMITED
10.2019 - 02.2023
Field Officer
Parag milke and food ltd
02.2017 - 09.2019
Sales Representative
Dabur India pvt ltd
01.2015 - 01.2017
Sales Representative
racket benckiser(detto)
06.2014 - 01.2015
B.com - B.com
Reena Mehta College Bhayandar
01.2012 - 01.2015
HSC -
Abhinav Vidhya Mandir Bhayandar
01.2009 - 01.2010
SSC -
National High School Bhayandar
01.2008 - 01.2008