SUSANTA PAUL
BARRACKPORE
Summary
Dynamic Zonal Sales Manager with a proven track record at Alkem Laboratories, driving customer base expansion and achieving over 100,000 PMPT in just two years. Expert in territory sales management and team leadership, fostering growth and excellence in sales performance across diverse regions.
Overview
30
30
years of professional experience
Work History
ZONAL SALES MANAGER
ALKEM LABORATORIES LTD
01.2023 - Current
- Launched Eyecare Division in East Zone, improving regional service access for customers.
- Achieved over 100,000 PMPT within 2 years of division inception, demonstrating rapid market penetration.
- Led regional sales initiatives to drive product awareness and market penetration.
- Developed strategic sales plans to align with corporate objectives and market trends.
- Managed key accounts, fostering strong relationships with healthcare professionals and clients.
ZONAL BUISNESS MANAGER
IPCA LABORATORIES LTD.
01.2020 - 01.2023
- Achieved highest growth percentage among all zones (July to March 2020-2021) through strategic sales initiatives.
- Increased zonal sales from 10 lac to 50 lac, driving significant revenue growth.
- Promoted to manage East Zone (West Bengal, North Eastern States, Bihar, Jharkhand & Orissa).
SR. REGIONAL SALES MANAGER
LUPIN LTD.
01.2013 - 01.2020
- Achieved highest PCPM in region, leading to increased market presence.
- Oversaw sales growth, hiring, training, and new product launches to achieve regional targets.
- Managed operations for Kolkata, ROB, and NES, ensuring alignment with regional objectives.
- Product available at almost all Top Institutions.
AREA MANAGER
LUPIN LTD.
01.2008 - 01.2013
- Developed team members into Area Managers across various divisions.
- Facilitated team development programs
- Achieved recognition in sales club
MEDICAL REPRESENTATIVE
LUPIN LTD.
01.2002 - 01.2008
- Represented the company as a medical representative across districts of West Bengal (Mushidabad, Birbhum, Nadia, North 24 Pgs), promoting pharmaceutical products and engaging healthcare professionals.
- Promoted pharmaceutical products to healthcare professionals and institutions.
- Developed strong relationships with doctors and pharmacists to enhance product visibility.
- Conducted presentations on new drug formulations and therapeutic benefits.
- Engaged in Star Club activities from 2003 to 2008.
MEDICAL REPRESENTATIVE
GLENMARK PHARMACEUTICALS LTD.
01.1997 - 01.2002
- Achieved the highest sales for the ASCORIL brand in India from 2000 to 2002.
- Promoted pharmaceutical products to healthcare professionals, increasing brand visibility and engagement in assigned territories.
- Conducted impactful product presentations and demonstrations for physicians and pharmacists, facilitating informed prescribing decisions.
- Managed territory by developing strategic relationships with key healthcare providers.
- Delivered pharmaceutical services in Dinajpur and Murshidabad districts, enhancing product awareness among healthcare professionals.
MEDICAL REPRESENTATIVE
PANBROSS PHARMACEUTICALS
01.1996 - 01.1997
Education
ADVANCE PROGRAMME IN SALES MANAGEMENT -
S.P Jain Institute of Management & Research
01-2012
Bachelor of science -
Calcutta University
01-1994
Skills
- Sales strategy
- Sales Forecasting
- Sales territory management
- Key account management
- Client growth
- Market analysis
- Team Management
- Leadership training
Achievement Analysis
- Oversee large state region for sales of company products, supervising team of 23 ABM, 5 RM & 2 DSM
- Recruit, mentor and train new product sales team members.
- Grow sales revenue by utilizing phone, email and potential customer lists.
- Guide individual marketing executive through the closing process, stepping in when necessary.
- Participate in meetings, conferences and CME to build network of prospects.
- Manage product sales lifecycle and oversee every aspect pre purchase to payment.
- Gather and analyse data to prioritize clients and potential customer lists.
Timeline
ZONAL SALES MANAGER
ALKEM LABORATORIES LTD
01.2023 - Current
ZONAL BUISNESS MANAGER
IPCA LABORATORIES LTD.
01.2020 - 01.2023
SR. REGIONAL SALES MANAGER
LUPIN LTD.
01.2013 - 01.2020
AREA MANAGER
LUPIN LTD.
01.2008 - 01.2013
MEDICAL REPRESENTATIVE
LUPIN LTD.
01.2002 - 01.2008
MEDICAL REPRESENTATIVE
GLENMARK PHARMACEUTICALS LTD.
01.1997 - 01.2002
MEDICAL REPRESENTATIVE
PANBROSS PHARMACEUTICALS
01.1996 - 01.1997
ADVANCE PROGRAMME IN SALES MANAGEMENT -
S.P Jain Institute of Management & Research
Bachelor of science -
Calcutta University