Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Sushma Parate

Sushma Parate

Nagpur

Summary

Certified SFMC Specialist with 4+ years of experience in developing multi-channel marketing campaigns, automation workflows, and personalized email/SMS strategies. Skilled in Salesforce Marketing Cloud tools, scripting languages, and data modeling to enhance user engagement and campaign effectiveness.

Overview

4
4
years of professional experience
2
2
Certification

Work History

Engineer 1 (SFMC)

JCPenney
Bengaluru
04.2023 - Current
  • Led multi-channel campaign development using SFMC tools.
  • Designed interactive, personalized emails and transactional workflows.
  • Developed API-triggered transactional emails and mobile campaigns.
  • Ensured cross-browser compatibility and optimized campaign performance.
  • Awarded Quarterly Competency Award for outstanding contributions.

Analyst

eClerx
Pune
03.2021 - 04.2023
  • Managed large-scale email and SMS campaigns for 50M+ users.
  • Created targeted segments using SQL and Data Extensions.
  • Developed personalized content with AMPscript and CloudPages.
  • Conducted A/B testing, analyzed campaign performance, and optimized strategies.
  • Received GEMS Award for excellence.

Education

Bachelor of Engineering - Information Technology

St. Vincent Pallotti College of Eng. And Tech.
Nagpur
06-2021

Skills

  • Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio)
  • Email & SMS Campaign Development
  • Interactive & Kinetic Email Design (Movable Ink, AMPscript, SSJS)
  • Data Extensions, Segmentation, Personalization
  • API Integration & Triggered Sends
  • HTML5, CSS3, SQL, XML
  • Campaign Analytics & A/B Testing
  • Cross-browser Compatibility Testing (Litmus, Everest)

Certification

  • Salesforce Marketing Cloud Email Specialist
  • AI Associate

Timeline

Engineer 1 (SFMC)

JCPenney
04.2023 - Current

Analyst

eClerx
03.2021 - 04.2023

Bachelor of Engineering - Information Technology

St. Vincent Pallotti College of Eng. And Tech.

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Sushma Parate