SUVOJIT ROY

Company Overview: Ananda Dairy Ltd. It is a prominent player in the dairy industry in India.

• Led end-to-end development and deployment of integrated marketing campaigns for Ananda Ghee, Ananda Cream UHT, and Ananda Pure Power, creating a 45.6% sales boost for Ananda Ghee through a data-driven, consumer-centric strategy.
• Led a campaign to install 150 retailer boards in a month across Delhi NCR, enhancing brand visibility and retailer engagement.
• Boosted sales of flavored milk range by 11% by driving sales team interactions and coordinating marketing activations for new variants.
• Expanded market presence by conducting research and driving strategy for two major products (UHT cream and Pure Power).
• Achieved a 15% increase in social media engagement by curating platform-specific campaigns with established KPIs.
• Amplified brand followers by 87.5% through strategic content creation and campaign implementation.
• Directed large-scale, on-ground brand activations in seven states, reaching over 21,000 consumers and creating 3,600 quality leads, substantially improving reach and conversion figures.
• Worked with cross-functional teams, such as creative, media, and operations, to align the brand, ensure timely delivery, and achieve efficient risk mitigation across the campaign life cycle.

Company Overview: PI Industries Ltd. It is a leading Indian company specializing in agrochemicals and custom synthesis.

• Enhanced operational efficiency by 7% through targeted strategies.
• Expanded market presence and sales by 3% in West Bengal and Assam by designing a comprehensive roadmap.
• Orchestrated a successful product campaign, resulting in the establishment of a new product in the market, and achieving first-month sales of 10 tonnes.
• Showcased leadership skills by successfully managing and leading a group of six Field Assistants and a monthly sales volume of 1.2 Cr.
• Assisted in developing marketing strategies to increase brand awareness and market share of insecticides in the Vidharba region by 2.35%.