Swaroop K
Summary
Campaign Specialist with over 3 years of experience in ad trafficking, campaign setup, and performance analysis. Skilled in managing campaigns across Amazon DSP, Amobee (TAPL), Xandr DSP, and GAM. Proven track record of optimizing processes, reducing turnaround times, and ensuring campaign quality. Adept at collaboration, problem-solving, and automation-driven improvements.
Overview
4
4
years of professional experience
Work History
Campaign Specialist
Theorem Digital Solutions Pvt Ltd
Mysore
12.2021 - Current
- Set up and managed campaigns across Amazon DSP, Amobee (TAPL), Xandr DSP, and GAM.
- Conducted daily QA for trafficking, optimization, and creatives, ensuring smooth campaign launches.
- Audited campaigns to maintain quality and compliance standards.
- Prioritized tasks and managed queues effectively to meet deadlines.
- Daily management also includes trafficking QA, optimization QA, creative QA, campaign launch QA, campaign auditing, and queue management.
- Monitor campaign spending, and apply necessary optimizations to reach campaign goals/KPIs.
- Partnered with the Automation team to streamline processes and reduce turnaround times.
Education
Bachelor of Engineering - Mechanical Engineering
Vidya Vikas Institute of Engineering And Technology
Mysore01-2014
PUC -
VVPUC
Mysore01-2010
SSLC -
Sadvidya High School
Mysore01-2008
Skills
- Ad trafficking and campaign management
- DSP optimization strategies
- Analysis and tracking of performance metrics
- Quality assurance processes
- Task prioritization and automation
- A/B testing methodologies
- Setting bid strategies
- Deal creation techniques
- Effective communication skills
- Team collaboration and leadership
Languages
- English
- Kannada
- Hindi
Timeline
Campaign Specialist
Theorem Digital Solutions Pvt Ltd
12.2021 - Current
Bachelor of Engineering - Mechanical Engineering
Vidya Vikas Institute of Engineering And Technology
PUC -
VVPUC
SSLC -
Sadvidya High School
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