Swathi Shivaram
Bengaluru
Summary
Driven digital marketing and merchandising expert with a proven track record at Ajio and Amazon, enhancing customer experiences and boosting sales through innovative e-commerce strategies. Excelled in utilizing CMS and Salesforce for impactful marketing campaigns, demonstrating exceptional decision-making and time management skills. Achieved significant sales uplift by optimizing online presence and merchandising tactics.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Program Manager
AJIO.com
12.2023 - Current
- Accountable for product launching on the site on time and with all applicable selling information. (Images, Copy, Color Names, etc.) and ensures it is merchandised and searchable in all equivalent locations cross-site.
- Leads the way in process improvement and streamlining across the various assistant across digital merchandising.
- Supports Manager and Associate Manager in executing, troubleshooting, and optimizing offers in collaboration with peers and develops the customer experience strategy. Maps the offer journey through the shopping funnel.
- Support ad hoc site changes seamlessly without disrupting customer experience.
- Define and adhere to industry-best practices to manage Site Operations in an efficient and scalable manner
- Performs daily optimizations to Digital Store based on performance (via Digital KPI’s), Brand updates, and product sell thru. Inclusive of re sequencing product, optimizing product pages and updating navigation to improve key performance metrics of Digital store.
- Developed proposals and operational plans within assigned area.
- Creating Offers using internal tool and providing the landing page link for the product line.
- Partner with Merchants to understand overall product strategy and launches per season.
- Pulls reporting and performs analysis to make recommendations for future to the Manager.
- Created engaging "shop the collection" features for peak seasons, boosting cross-selling opportunities and enhancing the customer shopping experience.
- Maximized profitability by identifying opportunities for promotions, markdowns, and clearance sales.
- Monitored sales performance, adjusting merchandising plans as needed to maximize revenue potential.
- Enhanced customer satisfaction by ensuring optimal stock levels, variety, and presentation of merchandise.
- Quality Assurance and Process Improvement: Led product quality audits (on-page and off-page), identifying and mitigating defects in the catalog to maintain high standards of accuracy and quality. Consistently reduced the number of defects by identifying common issues, conducting root cause analysis, and implementing corrective actions.
- Provided offline support by clarifying doubts and offering guidance to associates, ensuring smooth operations and continuous improvement.
- Added and corrected attribute values using the RMS tool, ensuring products were accurately represented and appealing to customers.
- Item Setup and Product Registration: Led the end-to-end item setup and product registration process, ensuring timely and accurate listings on the Ajio website.
Associate Site Merchandise
Amazon.in
09.2021 - 05.2023
- Handling design, tracking, merchandising and owning complete responsibility for all campaigns.
- Designing and executing successful online customer experiences.
- Assist in developing merchandising for large storewide promotions and work closely with category managers and merchandizing team to schedule promotions.
- Creating Offers using internal tool and providing the landing page link for the product line.
- Created Crazy deals and rush hours on the product page for the Rec customers.
- Daily Homepage banner uploads/QC of banners in console [in coordination with internal merch team]
- Completing the creative brief with image links post discussing with internal stakeholders
- Highlight incorrect details and align with internal team and then upload.
- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine’s Day, etc.) and Site wide events.
- Monitor Key Performance Indicators (KPIs) across all devices and platforms.
- Designing and executing successful online customer experiences.
- Formulating and executing the marketing plan. This includes email and push programs, new product launches, cross-category placements, developing and executing Amazon site wide events etc.
- Coordinate with multiple teams to provide thorough and authoritative category creative content.
- Owning sections of store merchandising and curation.
- Synthesize and analyze relevant content/traffic metrics.
- Worked on Merchandising tools and widgets.
- Running and analyzing proof of performance reports.
- Experience in coordinating teams and communicating to Category Managers.
Digital Marketing Associate
Innovexic Technology
06.2020 - 04.2021
- Utilized effective digital marketing methods to increase sales [Number]%.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Creating item setup and manage content management.
- Collaborating with local and global teams on digital marketing campaigns, including email, PPC, SEO and social media
- Create, manage and execute marketing campaigns using a marketing automation platform.
- Consistently monitor the ongoing success of marketing activities based on clear metrics, optimize on AMS
- Creation, management and optimization of AdWords search campaign
- Generated brand awareness, sales through social media network
Digital Associate
Adisesh Projects
01.2019 - 04.2019
- Research and resolving all the issues related to spams, account take over and terms of service violation.
- Handled Email Marketing, SMS Marketing, and WhatsApp Campaign.
- Performing refine search to identify fraud alerts, spam mails, bugs and reporting them to the team management.
- Review and compare competitive website product and functionality to our current site to influence future site updates.
- Co-ordinate with the team and line up clients for registration.
- Discussing campaign logic with Campaign manager and explaining same to the developer.
- Creation, management and optimization of AdWords search campaign.
Education
B.COM - Commerce
Surana College
Bengaluru, India08.2020
High School Diploma -
PES PU College
Bengaluru, India03.2015
Skills
- Merchandising
- Digital Marketing
- Microsoft Office (Word, Excel, VLOOKUP, Pivot table)
- CRM Sales force
- Sales Force
- AEM
- ADOBE
- Marketing Campaigns
- Time management
- Pricing strategy
- Decision-Making
- E-commerce strategy
Accomplishments
- Have trained and mentored 2 people in Amazon. Received extra miler award for working during peak and helping in continuous reduction of errors of various products.
- Achieved Best performer award for 1st Quarter and 4th of the year 2021.
- I've mentored 2 of the associates (one is level 3 associate, and the other is level 2 associate). Started doing quality check from the month of July 2021 of other associates.
- Provided offline support by clarifying the doubts for the associates. Was one of the POC for rechecking of the files of Interests Projects
- Maintaining productivity and reliability above the bar.
- I was playing the role of sme in the absence of the main sme
- Was one of the POC for Amazon Prime Day
- Best Performer award for the Amazon Prime Day
- I've mentored 2 of the associates (one is level 3 associate, and the other is level 2 associate).
- Provided offline support by clarifying the doubts for the associates.
- Started doing quality check from the month of July 2022 of other associates.
- Confident in making right decisions at the right time.
- Planning & Organization skills
- Have excellent interaction skill to coordinate and work within a team.
Career achievements:
Certification
Digital Marketing Course
adobe analytics
Cooking
A passionate home cook who finds joy in experimenting with flavors, trying new recipes, and creating culinary delights and enjoys the creative process of meal preparation and the satisfaction of sharing delicious dishes with others.
Languages
English
Upper intermediate (B2)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)
Timeline
Assistant Program Manager
AJIO.com
12.2023 - Current
Associate Site Merchandise
Amazon.in
09.2021 - 05.2023
Digital Marketing Associate
Innovexic Technology
06.2020 - 04.2021
Digital Associate
Adisesh Projects
01.2019 - 04.2019
B.COM - Commerce
Surana College
High School Diploma -
PES PU College
Digital Marketing Course
adobe analytics
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