Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

SWETA SIDDHU

Bengaluru

Summary

Business Development and Digital Marketing Professional with over 4 years of experience driving revenue growth, strategic partnerships, and high-value account management. Proven expertise in lead generation, consultative selling, and multi-channel campaign optimization, consistently surpassing sales and marketing targets. Demonstrated success in identifying new business opportunities, managing key accounts, and fostering long-term client relationships to deliver measurable results, and support sustainable growth.

Overview

4
4
years of professional experience

Work History

Digital Marketing Manager

Valueleaf
Bengaluru
12.2024 - 09.2025
  • Planned, executed, and optimized paid campaigns across Google Ads, Meta, and LinkedIn, driving an average ROAS improvement of 28%.
  • Managed ad budgets exceeding ₹8.5 crore per month, ensuring efficient allocation to maximize ROI and revenue growth.
  • Implemented A/B testing on creatives, targeting, and bidding strategies, resulting in higher CTR, and improved conversion rates.
  • Collaborated with GTM and business teams to consistently deliver on KPIs, including CPA, ROI, and ROAS.
  • Executed high-performing eCommerce campaigns with hands-on experience in Amazon Ads and Flipkart Ads, boosting marketplace sales.

Business Development Manager

Planet Spark
Gurugram
06.2024 - 11.2024
  • Consistently achieved over 120K in WRPS with a team of 13 associates, by maintaining an average of 8K in RPL, driving sustained high sales performance.
  • Trained and coached new and existing associates in consultative selling, sales pitch refinement, and CRM best practices, boosting team efficiency and conversion rates.
  • Ranked #1 manager for 5 of 24 weeks at Planet Spark, reflecting strong leadership, motivation, and the ability to exceed organizational targets.

Business Development Manager

BYJUS
Bengaluru
03.2023 - 06.2024
  • Delivered high sales performance, consistently achieving an average of 80K WRPS with the designated team size.
  • Trained and developed sales associates in consultative selling, sales pitch refinement, and CRM optimization, enhancing overall team productivity and sales effectiveness.
  • Ranked 1 manager for 4 out of 12 months at Byju’s Exam Prep, demonstrating exceptional ability to lead, inspire, and drive teams toward ambitious targets.
  • Implemented effective sales strategies that consistently outperformed competitors, showcasing strong strategic thinking, and execution skills.

Business Development Associate

BYJUS
Bengaluru
11.2021 - 03.2023
  • Excelled in customer engagement, consistently closing high-value sales through effective communication and persuasive selling in both face-to-face and virtual interactions.
  • Generated ₹1.2 CR+ in revenue within 14 months as an individual contributor, consistently exceeding sales targets.
  • Achieved rapid career growth, earning a 55% salary increase within the first year, and a promotion to a managerial role, recognizing outstanding performance and leadership potential.

Education

MBA -

Institute of Business Studies, CCSU Campus
Meerut
01-2021

B.Tech - Information Technology

SCRIET, CCSU
Meerut
01-2019

Skills

  • Customer relationship management
  • Sales strategy
  • Performance optimization
  • Data analysis
  • Team leadership
  • Budget management
  • Strategic planning
  • Problem solving
  • Digital advertising
  • Business development
  • Revenue generation
  • Account management

Accomplishments

  • Best manager – new business growth: scaled a key account from ₹20L to ₹4CR through data-driven marketing, multi-channel optimization, and strategic client management
  • Top business development associate: ranked #1 nationwide for five consecutive weeks for outstanding sales performance
  • Best Manager Award: VP recognized for seminar on effective pitching and achieving the highest co-closing rate

Timeline

Digital Marketing Manager

Valueleaf
12.2024 - 09.2025

Business Development Manager

Planet Spark
06.2024 - 11.2024

Business Development Manager

BYJUS
03.2023 - 06.2024

Business Development Associate

BYJUS
11.2021 - 03.2023

MBA -

Institute of Business Studies, CCSU Campus

B.Tech - Information Technology

SCRIET, CCSU

Similar Profiles

CREATE PROFILE
SWETA SIDDHU