SYAM SUNKAVALLI
Hyderabad
Summary
Strategic and data-driven business manager with over 5 years of experience driving customer growth, expanding market reach, and enhancing revenue in retail sales and business development. Proven expertise in developing and executing user engagement strategies, optimizing customer acquisition, and leveraging data insights to scale new product categories.
Overview
8
8
years of professional experience
Work History
Area Sales Manager
Pidilite
02.2023 - Current
- Developed and executed data-driven growth strategies, leading to a 13% increase in revenue by leveraging field promotions, & engagement initiatives.
- Drove scalable user acquisition and adoption strategies, while managing a diverse product portfolio, ensuring consistent month-over-month growth.
- Led a team of 14 sales professionals and 7 marketing specialists, aligning go-to-market strategies with business objectives to maximize impact.
- Scaled market penetration and user base for the Tile Adhesive category through cross-functional collaboration across sales, field, and marketing teams.
- Launched and executed go-to-market strategies for new paints category, driving dealer onboarding, user registrations, and product adoption.
- Implemented data-driven engagement programs, leading to a 200% increase in waterproofing category penetration through customer lifecycle insights.
- Refined sales strategies using performance analytics, enhancing team productivity and optimizing revenue-driving decisions.
- Automated workflows using Power Automate, streamlining operational processes and reducing turnaround times for claims and documentation.
Area Manager, Focus Products
Asian Paints
05.2021 - 02.2023
- Spearheaded market expansion by onboarding 20+ distributors and 500+ dealers, increasing product adoption.
- Developed data-driven marketing campaigns, leveraging analytics to optimize influencer outreach and sales initiatives.
- Designed and executed customer engagement programs to drive adoption and loyalty, leading to a 100% YoY growth in key product segments.
- Designed KPIs for user acquisition and adoption, enhancing team alignment with strategic growth objectives.
- Used data insights to optimize customer lifecycle programs, improving activation rates and increasing repeat transactions.
- Mentored and developed a team of 12, promoting 2 into permanent roles.
Assistant Project Manager
Pennar Industries
09.2017 - 09.2018
- Negotiated vendor contracts, achieving a 20% cost reduction while ensuring quality and timely service delivery.
- Developed an purchase order MIS, optimizing vendor order and payment monitoring, which reduced the average order cycle time by 5 days.
Education
MBA -
Indian Institute of Management Kozhikode
Kozhikode, Kerala04-2021
B.E.(H.) - Mech
BITS Pilani, Hyderabad Campus
Hyderabad05-2016
Skills
- Power BI
- MS Excel
- Data Analysis
- Vendor Management
- Benchmarking
- Conflict resolution
- User Acquisition
- Market expansion
- Relationship building
Accomplishments
- 2.5x growth in Roff at Pidilite
- 3x growth in Adhesives at AP
- 2500+ end user adoption
- 180+ key dealers in 15 months
- 100% network coverage
Passion
- Being customer-oriented
- Bringing out the best in people
- Creating a positive impact
Languages
Telugu
Bilingual or Proficient (C2)
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Timeline
Area Sales Manager
Pidilite
02.2023 - Current
Area Manager, Focus Products
Asian Paints
05.2021 - 02.2023
Assistant Project Manager
Pennar Industries
09.2017 - 09.2018
MBA -
Indian Institute of Management Kozhikode
B.E.(H.) - Mech
BITS Pilani, Hyderabad Campus
Similar Profiles
Gaurav Singh RathoreGaurav Singh Rathore
Business Development Executive at PidiliteBusiness Development Executive at Pidilite
Rohan PatilRohan Patil
Branch Manager at Pidilite Industries LtdBranch Manager at Pidilite Industries Ltd
Arjun Hindocha Arjun Hindocha null
Asst Manager - Procurement at Pidilite Industries LimitedAsst Manager - Procurement at Pidilite Industries Limited