Freshdesk
Tanaya Behera
Strategy Manager
Pune,MH
Summary
- 4+ years of experience in strategy, operations, and business expansion within the fitness & wellness industry
- Led offline growth and program launches at FITTR, strengthening brand presence and community engagement
- Launched FITTR KIDS, a scalable fitness and life skills program for children
- Built strategic partnerships (MyGate, RedBeryl, Ileseum Clubs), expanding reach and visibility
- Increased community engagement by 75% and generated ₹2 Cr+ revenue per quarter through campaigns and partnerships
- Managed 17,000+ participants (14K online + 3K offline) across large-scale events and programs
Overview
4
4
years of professional experience
Work History
Associate Manager for Strategy & New Initiatives
FITTR
04.2025 - Current
- Onboarded 20+ premium residential communities, significantly strengthening offline presence and increasing customer engagement
- Launched FITTR KIDS, impacting 150+ participants across Pune through a structured fitness and life skills program
- Secured 10+ strategic partnerships, expanding brand reach and community footprint by 25%
- Managed and executed 15+ large-scale campaigns and events, achieving 95%+ engagement and satisfaction rates
- Scaled Transformation Challenges to 12,000+ participants, taking ownership from execution to strategy, operations, and experience optimization
Operations & Logistics Coordinator
HART
08.2023 - 03.2025
- Managed end-to-end order fulfillment for 4,000+ orders/month, improving delivery efficiency by 90%
- Reduced dispatch delays by 95% by optimizing logistics workflows and streamlining operations
- Maintained 95%+ inventory accuracy, minimizing stockouts and ensuring seamless order fulfillment
- Generated 1,500+ qualified leads/month through structured tracking and management of customer interactions
- Achieved 99% customer satisfaction, delivering high-quality support and resolving product-related queries effectively
Customer Delight Executive
FITTR
05.2022 - 07.2023
- Handled 350+ customer queries/day across calls, chats, and emails, maintaining high resolution efficiency
- Improved customer retention by 75% through proactive issue resolution and consistent follow-ups
- Managed 12,000+ participants across quarterly Transformation Challenges, driving large-scale community engagement
- Secured ₹50+ lakhs in sponsorships, building strategic brand partnerships and contributing to revenue growth
Education
Master of Arts - Broadcasting Journalism
School of Broadcasting And Communication
Mumbai 04.2001 -
Bachelor of Arts - English Literature
BJB Autonomous College
Bhubaneswar 04.2001 -
Skills
Offline Business Expansion
Operations & Logistics Management
Partnership Development
Customer Lifecycle Management
Program & Campaign Execution
Brand Management
Digital Marketing Strategy
Market Research & Analysis
CRM Tools (Freshdesk, Kapture, LeadSquared)
Stakeholder Management
Cross-functional Collaboration
Strategic Planning
INTERNSHIPS
- Customer Service Executive (Chat Process) | FITTR - Aug 2021 – May 2022
- Managed high-volume customer chats, ensuring quick resolution and seamless query handling
-Coordinated onboarding/offboarding and resource requests, improving operational efficiency
- Addressed product and service queries across channels, enhancing customer experience
- Social Media Content Creator | SMIKART- Jun 2021 – Aug 2021
- Executed social media strategy, increasing brand visibility, engagement, and website traffic
- Presented actionable insights to leadership, supporting strategic decision-making
- Collaborated with creators and influencers to expand reach and promote healthcare initiatives
- Leveraged market trends and audience insights to optimise content performance
Software
Kapture
LeadSquared
Google Sheets
CMS Tools
Interests
Fitness & Wellness
Community Building
Content Writing
Extra-Curricular Activities
Actively participated in fashion shows and art competitions at the Umang College Festival hosted by NMIMS University. Actively participated in fashion shows and art competitions at the Umang College Festival hosted by NMIMS University.
KEY HIGHLIGHTS
- Secured a position among the Top 10 participants in the Photography competition organized by the Regional Museum of Natural History, Odisha, in 2016.
- Demonstrated athletic prowess as a National Shot-put player, representing my school at the prestigious KVS National Sports meet in both 2012 and 2013.
- Spearheaded multiple Annual Seminars for the Department of English at BJB throughout the years 2015 to 2018, contributing actively to academic discourse and knowledge exchange.
Timeline
Associate Manager for Strategy & New Initiatives
FITTR
04.2025 - Current
Operations & Logistics Coordinator
HART
08.2023 - 03.2025
Customer Delight Executive
FITTR
05.2022 - 07.2023
Master of Arts - Broadcasting Journalism
School of Broadcasting And Communication
04.2001 -
Bachelor of Arts - English Literature
BJB Autonomous College
04.2001 -