Tania Ghosh
Performance Marketer
Paschim Medinipur,West Bengal
Summary
Offering solid foundation in marketing principles and strong desire to learn and grow in dynamic environment. Delivers valuable insights and fresh ideas, supported by foundational skills in market analysis and digital advertising. Ready to use and develop marketing strategies and campaign management in Marketing specialist role.
Overview
4
4
Languages
1
1
year of professional experience
Work History
Performance Marketer
Wingfly
05.2026 - Current
- Managed end-to-end Meta advertising campaigns across Facebook and Instagram, including campaign planning, audience targeting, ad setup, budget allocation, optimization, and performance reporting.
- Developed and delivered Meta Ads training sessions for clients, helping them understand campaign strategy, lead generation, audience targeting, creatives, and performance metrics.
- Acted as the primary point of contact for client queries, resolving concerns related to campaign performance, lead quality, ad approvals, billing, targeting, and account-related issues.
- Analyzed campaign data and provided strategic recommendations to improve lead quality, conversions, return on ad spend, and overall advertising performance.
- Built strong client relationships through timely support, clear communication, and performance-driven campaign management.
- Converted temporary and trial-based clients into long-term, retained clients by demonstrating measurable campaign value and delivering consistent service.
- Coordinated with internal creative, sales, and operations teams to ensure campaigns were launched on time, and aligned with client objectives.
- Prepared campaign reports and communicated key insights, results, and next-step recommendations to clients and stakeholders.
Social Media Manager(intern)
Digital Mart Lab
Lucknow
09.2025 - 03.2026
- Assisted in creating engaging content for various social media platforms to enhance brand visibility.
- Monitored social media trends and competitor activity to inform content strategy and audience engagement.
- Collaborated with team members to develop and implement social media campaigns aligning with marketing goals.
Education
Bachelor of Science - Agriculture
Hemvati Nandan Bahuguna Garhwal University
Uttarakhand,India 04.2001 -
Skills
Product marketing
Presentation creation
Cold calling
Campaign optimization
Digital advertising
Lead conversion
Market trends
Social media management
Market research
Competitive research
Timeline
Performance Marketer
Wingfly
05.2026 - Current
Social Media Manager(intern)
Digital Mart Lab
09.2025 - 03.2026
Bachelor of Science - Agriculture
Hemvati Nandan Bahuguna Garhwal University
04.2001 -