TANMAI BAJPAI
Summary
Results-driven Sales and Business Development Professional with over 8 years of experience in revenue growth and market penetration in retail and Modern trade sectors. Managed large sales operations and executed impactful go-to-market strategies. Developed data-driven strategies leveraging market analysis and consumer insights to improve competitive positioning and optimize sales processes.
Overview
2
2
Languages
9
9
years of professional experience
Work History
Area Sales Executive
Mars International Pvt. Ltd.
Agra
2024.10 - Current
- Spearheading sales operations across Veterinary Clinics, Specialized Pet Shops, Pharmacies, and Kirana Stores, driving revenue.
- Driving execution through a 2-tier distribution model with 2 primary distributors (65:35 split) and 3 sub-distributors to ensure deep upcountry penetration.
- Successfully extended distribution depth across 2,500+ outlets, significantly strengthening presence across veterinary, pet specialty, pharmacy, and kirana channels.
- Managed sales hygiene, scheme execution, and outlet-level ROI improvement to enhance territory performance and increase market share.
- Developing and implementing territory-specific expansion plans focused on increasing upcountry reach and expanding the outlet universe.
- Consistently contributed to ₹90L–₹1Cr monthly sales through systematic scheme execution, outlet-level sales discipline, and targeted secondary sales planning.
- Built strong relationships with veterinarians, pet shop owners, and influencers to enhance product advocacy and elevate brand visibility.
- Identified key growth pockets by leveraging detailed range & SKU-level analytics, enabling sharper coverage and increased throughput across outlets.
- Conducting brand, range, and SKU-level analysis to identify volume gaps, opportunity clusters, and targeted growth levers.
- Translating macro-level company strategies into actionable zone-wise plans aligned with field realities, ensuring consistent sales execution and target alignment.
Demand Fulfilment Executive
Hindustan Unilever Ltd.
2024.03 - 2024.09
- Oversaw Modern Trade operations across Bihar, West Bengal, Jharkhand, Siliguri, Odisha, managing 960+ outlets and driving combined turnovers of ₹24 Cr monthly.
- Directed primary and secondary sales processes, ensuring accurate forecasting, efficient operations, and strong account relationships in Modern Trade.
- Enhanced Bihar region’s Modern Trade performance through improved outlet-level execution and strengthened account relationships, contributing to overall sales growth.
- Led Sales & Business Development, analyzing sales data to identify growth opportunities, optimize stock movement, and drive territory and SKU-level business expansion.
- Managed large multi-tier teams including TSOs, sales promoters, shelf-replenishers, and off-role field staff, ensuring disciplined execution, capability building, and performance improvement.
- Coordinated with supply chain, finance, category, and marketing teams to ensure smooth execution of Modern Trade operations, facilitating integrated strategies for sales success.
- Conducted Joint Business Plan (JBP) negotiations, managed contracts, and strengthened key account partnerships to drive sustained business growth.
- Consistently exceeded performance expectations by driving superior sales execution, territory growth, and operational discipline across Modern Trade and General Trade environments.
- Successfully managed and grew business portfolios worth ₹22 Cr, month and ₹17 Cr, month, along with ₹7 Cr, month in the IB sector.
- Led national projects (MARCOS 1.0 & 2.0) to address CPC credit overdue, optimize channel growth, and identify national business opportunities; presented findings to VP – Modern Trade, influencing strategic decisions.
- Spearheaded onboarding of 12 new business partners across Uttar Pradesh, enabling organic revenue growth of ₹2.5 Cr yearly.
Marketing Executive
Wipro Consumer Care & Lighting Pvt. Ltd.
2017.06 - 2019.01
- Developed new channels that strengthened market presence and drove sales growth.
- Secured prestigious projects in Indore through networking with top architects, enhancing company reputation.
- Analyzed sales data across zones, SKUs, and retailers to optimize marketing strategies and increase sales volume.
- Successfully appointed new distributors, resulting in an annual revenue increase of 1 Cr.
- Expanded Lighting Division's Indore & upcountry G.T market, consistently achieving sales targets.
- Monitored operations at 9 distributors and 26 authorized dealers, ensuring optimal performance in Indore zone.
Education
PGDM -
International School of Business & Media
Pune2017-08
B.Com. -
National PG College
Lucknow2013-12
Skills
- Sales management
- Revenue generation
- Competitive analysis
- Market expansion
- Field operations
- Distribution management
- Promotional strategies
- Strategic partnerships
- Competitive analysis
- Market positioning
- Negotiation techniques
- Problem resolution
- Stakeholder engagement
- Market positioning
Accomplishments
- Best Sales Performer (2025) (Mars International) — Awarded for exceptional territory growth and target overachievement.
- Growth Driver – Townhall P5 (FH'25) (Mars International) — Recognized for market expansion speed and execution.
- Highest Growth in Profitable Selling (MQ'24) (Hindustan Unilever Ltd.) — Optimized product mix for maximum ROI.
- Highest Growth – Alternate Channel (MQ'23) (Hindustan Unilever Ltd.) — Delivered top growth metrics across regional channels.
- Best Pan-India Launch Performance (2019) (Hindustan Unilever Ltd.) — Recognized nationally for flawless launch execution.
Affiliations
- • Received a Certificate of Commendation from the Economics Association, Sri Venkateswara College, Delhi
- • Awarded a Certificate of Honor by the World Peace Education Department (WPED)
- • Champion at the Intercollege Table Tennis Tournament, Bharatiya Vidyapeeth, Pune
- • Winner of the Inter School Badminton Championships
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Personal Information
Date of Birth: 07/31/92
Timeline
Area Sales Executive
Mars International Pvt. Ltd.
2024.10 - Current
Demand Fulfilment Executive
Hindustan Unilever Ltd.
2024.03 - 2024.09
Marketing Executive
Wipro Consumer Care & Lighting Pvt. Ltd.
2017.06 - 2019.01
PGDM -
International School of Business & Media
B.Com. -
National PG College