Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic

Tarun Kumar

New Delhi

Summary

Results-driven Marketing Manager with over 3.5 years of experience, specializing in performance marketing, CRM, and team leadership. Proven success in developing and executing multi-channel strategies that enhance user engagement, drive revenue growth, and optimize marketing ROI. Adept at leading high-performing teams and leveraging data analytics to achieve key business objectives.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Manager - Marketing

Great Learning
Gurgaon
09.2023 - Current
  • Lead, mentor, and manage a team of 4 marketing professionals, enhancing team efficiency and driving strategic campaign execution.
  • Spearhead CRM and retention strategies for multiple degree programs, resulting in improved customer engagement and higher conversion rates.
  • Develop and execute cross-sell initiatives that successfully converted previously rejected leads, directly increasing program enrollments.
  • Orchestrate monthly campaign planning for PPC, webinars, and retention activities, ensuring consistent growth in enrollments and revenue.
  • Optimize multi-channel user journeys (Email, SMS, WhatsApp, RCS) to reduce churn and improve customer lifetime value.

MT - Marketing

Great Learning
Gurgaon
04.2022 - 09.2023
  • Managed multi-platform performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads), significantly improving lead quality while reducing cost-per-lead.
  • Directed affiliate marketing programs, successfully increasing brand visibility and lead generation for key degree programs.
  • Coordinated retention campaigns across email, SMS, and WhatsApp, enhancing user re-engagement and boosting enrollments.
  • Conducted data-driven analysis to optimize campaign performance, resulting in a significant increase in marketing efficiency and revenue.

Digital Marketing Intern

Automovill Technologies Ltd
Bangalore
05.2021 - 08.2021
  • Improved Google Ad campaign optimization score from 70% to 92% by refining image tags, long-tail keywords, and ad copy.
  • Increased social media engagement by 229% and total reach by 30% for Facebook and Instagram through strategic content planning.
  • Generated over 100 targeted long-tail keywords to build a foundational SEO strategy.

Education

Post Graduate Diploma in Management (PGDM) - Marketing & Finance

Great Lakes Institute of Management
Gurgaon
04-2022

Bachelor of Commerce (B.Com) -

Delhi University
Delhi
05-2018

Skills

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Bing Ads
  • Taboola
  • Display Ads
  • Affiliate Marketing
  • Email Marketing
  • SMS/WhatsApp/RCS Campaigns
  • User Journey Optimization
  • Churn Reduction
  • Cross-Sell Initiatives
  • Data-Driven Optimization
  • Competitive Analysis
  • Strategic Planning
  • Google Analytics
  • WebEngage
  • LeadSquared
  • Microsoft Excel (Advanced)
  • Team Management
  • Mentoring
  • Performance Tracking
  • Process Improvement

Certification

  • Digital Marketing Principles - University of Illinois
  • Content Marketing Certification - Hubspot
  • Fundamentals of Digital Marketing - Google
  • Microsoft Excel (Advanced) - Udemy

Websites

Timeline

Manager - Marketing

Great Learning
09.2023 - Current

MT - Marketing

Great Learning
04.2022 - 09.2023

Digital Marketing Intern

Automovill Technologies Ltd
05.2021 - 08.2021

Post Graduate Diploma in Management (PGDM) - Marketing & Finance

Great Lakes Institute of Management

Bachelor of Commerce (B.Com) -

Delhi University

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Tarun Kumar