Dynamic leader in Revenue, Operations, and Sales Operations with over 13 years of experience driving revenue analytics, sales strategy, CRM governance, forecasting, process automation, and business intelligence. Expertise in enabling data-driven decision-making and optimizing go-to-market operations has consistently improved operational efficiency and driven substantial revenue growth. Proven ability to implement scalable reporting and governance initiatives ensures alignment with organizational goals while fostering a culture of continuous improvement. Committed to leveraging analytical insights to enhance performance and support strategic objectives across diverse teams.
Overview
16
16
years of professional experience
Work History
Senior Manager – Sales Strategy & Operations
GUPSHUP TECHNOLOGY INDIA PVT. LTD.
07.2013 - Current
managing revenue reporting, business performance analytics, and executive dashboards for cpaaS and cx operations.
offered strategic insights through monthly revenue bulletins and analytical business reviews.
Managed rep-wise allocation of sales targets, ensuring alignment with regional objectives. Executed incentive governance strategies to drive performance tracking initiatives across regions. Facilitated timely uploads of target data to maintain transparency and efficiency.
Developed unified governance framework addressing account transfers, organizational changes, and employee exits.
Directed salesforce governance initiatives encompassing territory realignment, account ownership transitions, hierarchy management, and data quality enhancement.
Oversaw billing reconciliation, ensuring accuracy in revenue assurance and booking-to-revenue reconciliation
Streamlined operational workflows and reporting processes to enhance efficiency, scalability, and turnaround times.
Collaborated with sales, finance, customer success, product, and analytics teams to enhance GTM execution
Established executive revenue reporting frameworks enhancing visibility into regional product and account-level performance.
Enhanced SFDC data quality and reporting accuracy through governance reconciliation and audit initiatives.
Facilitated GTM transformation initiatives by leveraging analytics-driven insights and optimizing operational excellence programs.
Developed centralized sales target repository and governance process utilized across business units.
Formulated comprehensive sales strategies enhancing market penetration and customer engagement.
Directed cross-functional teams to optimize sales operations, enhancing efficiency and productivity
Established data-driven decision-making processes that enhanced sales forecasting accuracy
Orchestrated training programs for sales personnel enhancing skill development and elevating team performance.
Led cross-functional teams to streamline sales operations, resulting in enhanced efficiency and productivity.
Implemented data-driven decision-making processes that significantly increased sales forecasting accuracy.
Associate – Campaign Management
HSBC
12.2010 - 06.2013
Managed customer acquisition campaigns for credit card products via telecalling, email, SMS, and direct marketing channels, increasing reach and engagement.
Managed customer acquisition campaigns for credit card products through telecalling, email, SMS, and direct marketing channels.
Performed customer segmentation, campaign analysis, and targeting using SAS and SQL.