A. Joseph Mathew
Kottayam
Summary
Motivated and detail-oriented Performance Marketing Professional with hands-on experience in Meta Ads and Google Ads. Proficient in executing digital campaigns, optimizing ad performance, and driving online engagement. Skilled in social media strategy, email marketing, SEO, and content marketing. Adept at analyzing performance metrics and refining campaigns for ROI. Currently seeking entry-level opportunities to grow within a dynamic marketing team.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Performance Marketing Analyst
Blusteak Media
11.2022 - 01.2023
- Planned and executed paid advertising campaigns across Meta and Google platforms.
- Optimized ad creatives, copy, and targeting for improved conversion rates.
- Analyzed campaign performance to deliver actionable insights and improvements.
Digital Marketing Intern
Blusteak Media
08.2022 - 10.2022
- Assisted in managing clients’ social media handles and running ad campaigns.
- Conducted keyword research and basic SEO audits.
- Collaborated with design and content teams to deliver brand-aligned creatives.
Digital Marketing Intern
MG International
06.2021 - 11.2021
- Supported the marketing team in email campaigns and social media posts.
- Created basic reports on campaign performance using analytics tools.
Social Media Marketing Intern
ipsr solutions ltd
08.2020 - 08.2020
- Designed and scheduled social media content.
- Monitored engagement and suggested content adjustments.
Education
Digital Marketing Advanced Certification Program - Digital Marketing
ipsr solutions ltd
01.2021
Bachelor of Commerce - BCom - Computer Application
Mahatma Gandhi University
01.2020
Skills
- Performance Marketing (Meta & Google Ads)
- Social Media Marketing (Organic & Paid)
- Google Analytics & SEO
- Email Marketing Campaigns
- Content Creation & Marketing
- A/B Testing & Ad Optimization
- Communication & Team Collaboration
Certification
- Google My Business - Google 99191257
- Inbound Marketing Certified - HubSpot Academy d0795f36459a42fab36e771741b71949
- Google Digital Unlocked Certification - Google
- Advanced Google Analytics - Google
- Advanced Search Engine Optimization - ipsr solutions ltd
- Social Media Marketing - ipsr solutions ltd
Timeline
Performance Marketing Analyst
Blusteak Media
11.2022 - 01.2023
Digital Marketing Intern
Blusteak Media
08.2022 - 10.2022
Digital Marketing Intern
MG International
06.2021 - 11.2021
Social Media Marketing Intern
ipsr solutions ltd
08.2020 - 08.2020
Bachelor of Commerce - BCom - Computer Application
Mahatma Gandhi University
Digital Marketing Advanced Certification Program - Digital Marketing
ipsr solutions ltd
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