Torsha Banerjee Thakur
Bangalore
Summary
Dynamic marketing professional with extensive experience at ESPN Digital Media India, excelling in digital marketing and media planning. Proven track record in enhancing customer engagement and brand awareness through innovative campaigns. Adept at visual storytelling and team leadership, driving impactful results in competitive environments. Passionate about entrepreneurship and community-driven initiatives.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Co-founder
Safar ki Dukaan
Bangalore
10.2023 - Current
- Conceptualized and launched storytelling venture highlighting handwoven Banarasi sarees and Indian crafts.
- Developed digital strategies, driving campaign ideation and event styling for enhanced community engagement.
- Curated seasonal collections and styled exhibitions in collaboration with textile experts and artists.
- Crafted thematic visual content and established brand voice integrating design, heritage, and youth elements.
Associate Director - Customer Experience
Bfit
Bangalore
01.2022 - Current
- Company Overview: Start-up
- Focused on customer insights and experience in a wellness start-up environment.
- Improved CRM outcomes and devised strategies to enhance engagement.
- Created email communications aligned with business KPIs.
- Start-up
Associate Director - Marketing
ESPN Digital Media India
Bangalore
01.2014 - 01.2018
- Led digital marketing initiatives for espncricinfo.com & ESPN.in.
- Managed PR campaigns, brand awareness, and TVC planning.
- Organized high-visibility PR events including ESPNcricinfo Awards.
Co-founder
The Orange Bicycle
Bangalore
01.2010 - 01.2015
- Co-founded and operated a boutique showcasing Indian products from 150–200 designers.
- Featured in leading lifestyle magazines and websites.
Senior Manager
ESPN Digital Media India
Bangalore
01.2013 - 01.2014
- Built brand awareness and led internal/external marketing initiatives.
General Manager - Sales & Support
ESPN Digital Media India
Bangalore
01.2006 - 01.2012
- Managed client pitches and advertising design resources.
- Led international sales efforts across NRI markets (USA, Canada, Gulf, etc.).
Head - Research, Planning & Support
ESPN Digital Media India
Bangalore
01.2004 - 01.2006
- Led campaign management and global campaign planning.
Media Group Head
Enterprise Nexus
Bangalore
01.2002 - 01.2004
- Handled media accounts for brands like Metlife, Titan, Leela Hotels.
Senior Media Planner
Grey Worldwide
Bangalore
01.2001 - 01.2002
- Worked on strategic media planning for Cholayil Pharma, Britannia, ING Vysya.
Media Planner
Mindshare Levers (HTA)
Mumbai
01.2001
- Formulated media strategies for Hindustan Lever’s top brands.
Education
Executive Education - Media & Entertainment, Digital Marketing
IIM Bangalore
BangalorePGPC - Management Studies
Mudra Institute of Communications Ahmedabad (MICA)
03-2001
B.A. (Hons) - English Literature
Presidency College
Kolkata01.1999
Skills
- Media Planning & Buying
- Visual storytelling
- Customer engagement
- Team leadership
- Effective communication
- Digital Marketing
- Sales & Pre-sales
- Public Relations
- Event Management
- Business Development
- Recruitment
- Market Analytics
- Entrepreneurship
Certification
- BFRP - Bach Foundation Registered Practitioner, UK
- FECAT - Foundation in Art & Movement Therapy, SMArT Studio
Languages
- English, C2
- Hindi, C2
- Bengali, C2
Entrepreneurship
The Orange Bicycle, Bangalore, 01/01/10, 12/31/15, Co-founded and operated a boutique showcasing Indian products from 150–200 designers., Featured in leading lifestyle magazines and websites.
Affiliations
- Published Author (English Poetry) - Everything, Something & Nothing (available on Amazon)
- Trained Kathak Dancer & Hindustani Classical Vocalist
- Bach Foundation Registered Practitioner (BFRP) – UK
- Foundation in Art & Movement Therapies (FECAT) – SMArT, Bangalore
Languages
English
First Language
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Co-founder
Safar ki Dukaan
10.2023 - Current
Associate Director - Customer Experience
Bfit
01.2022 - Current
Associate Director - Marketing
ESPN Digital Media India
01.2014 - 01.2018
Senior Manager
ESPN Digital Media India
01.2013 - 01.2014
Co-founder
The Orange Bicycle
01.2010 - 01.2015
General Manager - Sales & Support
ESPN Digital Media India
01.2006 - 01.2012
Head - Research, Planning & Support
ESPN Digital Media India
01.2004 - 01.2006
Media Group Head
Enterprise Nexus
01.2002 - 01.2004
Senior Media Planner
Grey Worldwide
01.2001 - 01.2002
Media Planner
Mindshare Levers (HTA)
01.2001
Executive Education - Media & Entertainment, Digital Marketing
IIM Bangalore
PGPC - Management Studies
Mudra Institute of Communications Ahmedabad (MICA)
B.A. (Hons) - English Literature
Presidency College
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