Tulsi Ruparelia
Ahmedabad
Summary
Seasoned Sales Leader – FMCG (10+ Years)
- Expert in driving sales, distribution, and team leadership within the FMCG sector.
- Proven track record in managing end-to-end sales operations and leading high-performing sales teams.
Overview
12
12
years of professional experience
Work History
Assistant Sales Manager
Suntory global spirits India
Ahmedabad
10.2020 - 05.2024
- Managed sales and distribution for Beam Suntory brands across Gujarat, Diu, Daman, and Silvassa.
- Leveraged multiple RTM models to improve numeric and weighted distribution aligned with strategic priorities.
- Oversaw 74 key customers in licensed liquor shops within Gujarat territory.
- Directed sales operations across 300 outlets in Daman, Diu, and Silvassa for both on-premise and off-premise channels.
- Executed trade marketing promotions to increase secondary volumes and off-takes.
- Conducted sales forecasting to enhance inventory management processes.
- Trained team members to improve operational efficiency and performance.
- Collaborated with government agencies for permissions, logistics, and public relations activities.
Sr. Sales Executive
Colgate Palmolive India Limited
Ahmedabad
06.2017 - 10.2020
- Managed sales and distribution operations for CPIL products in Ahmedabad and Saurashtra.
- Achieved revenue, reach, and profitability targets for designated territory.
- Enhanced brand visibility and SKU availability through productivity initiatives and loyalty programs.
- Executed new product launches to expand market presence.
- Conducted capability-building training sessions for merchandisers and distributor sales personnel.
Sr. Sales Executive
Hindustan Coca-Cola India Private Ltd
Ahmedabad
09.2012 - 06.2017
- Executed presell integrated distribution system across Ahmedabad Rural, Ahmedabad City, North Gujarat, and Saurashtra.
- Optimized visual merchandising and promotional activities to support market expansion.
- Supervised market developers and sales personnel, providing targeted training for performance enhancement.
- Established new outlets for diverse product lines to increase market reach.
- Developed new PCSB outlets, managing end-to-end execution effectively.
- Ensured quality and hygiene of product dispensing equipment in the marketplace.
- Engaged dealers through strategic programs, achieving positive engagement results.
Education
MBA -
L J College of Business Administration
Ahmedabad04-2012
BBA - International Marketing
L J College of Business Administration
Ahmedabad04-2009
Skills
Distribution and sales expertise
Team leadership
Trade marketing initiatives
Market & Opportunity Analysis
Product launch execution
Client relationship management
Forecasting sales trends
Accomplishments
- Best Employee (First Amongst Equals)
- Year 2019
- Year 2020
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Gujarati
Upper Intermediate (B2)
B2
Timeline
Assistant Sales Manager
Suntory global spirits India
10.2020 - 05.2024
Sr. Sales Executive
Colgate Palmolive India Limited
06.2017 - 10.2020
Sr. Sales Executive
Hindustan Coca-Cola India Private Ltd
09.2012 - 06.2017
MBA -
L J College of Business Administration
BBA - International Marketing
L J College of Business Administration