Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Summary - Objective
Timeline
Generic
Vaibhav D Desai

Vaibhav D Desai

Mumbai

Summary

Results-driven expert with extensive experience orchestrating key account management and leading high-performing sales teams.

Overview

22
22
years of professional experience

Work History

Zonal Manager

Somany Ceramics Ltd.
Mumbai
03.2024 - Current
  • Managed territory operations for Mumbai GT, Retail & Projects across BMC, TMC, KDMC, NMMC, Alibaug, and Raigad regions.
  • Expanded company reach by adding new dealers and stockists in difficult markets.
  • Acquired new projects to enhance sales growth and revenue projections.
  • Led a team of 5 sales professionals, fostering skills development and achieving sales targets.
  • Oversaw CPDG vertical management, ensuring product expertise, efficient inventory control, and timely deliveries.

Senior Key Account Executive

Hindustan Unilever Ltd.
Mumbai
06.2015 - 03.2024

Sales Leadership & Strategy
- Led a team of 140 salesmen and 10 team leads, driving business productivity and revenue growth in Central & South Mumbai.
- Developed and implemented go-to-market strategies, sales budgets, forecasts, and business plans to achieve revenue targets.
Tracked competitor activities and developed customer retention strategies to maintain market share.
B2B Marketing & Sales - Identified client business needs and offered tailored solutions to drive sales and growth.
- Managed annual account volume and wallet share, maintaining relationships with CXO-level decision-makers.
- Developed sales proposals, quotations, and pricing strategies, delivering presentations, and attending corporate events.
Modern Trade Management - Managed key accounts like Reliance Digital, DMart, Kings Electronics, and Arcee Electronics in West India.
- Planned sales and order generation, negotiated schemes and margins, and worked on quarterly and yearly tie-ups.
Achievements & Highlights - Led B2B operations and distribution management for Pureit, a consumer durables product of HUL, across West India.
- Successfully tied up with several builders and initiated corporate gifting, setting up six corporate gifting distributors.
- Sold 800 units of Pureit through a high-profile client tie-up.
- Managed projects for prominent clients like Rustomjee, Pidilite, Lupin, and Sun Pharma.
- Developed verticals for B2B, including real estate, corporate gifting, government, and corporate tie-ups.
Key Initiatives: - Implemented technological upgrades to the salesman booking app.
- Enhanced OD facilities for shopkeepers.
- Launched POS machines to improve sales productivity.
- Initiated a project to uplift Kirana stores' demographics and technological advancement to compete with e-commerce platforms.

Area Sales Manager

Somany Ceramics Ltd.
Mumbai
11.2012 - 06.2015
  • Managed the GVT Retail and Project for Mumbai; worked with clients such as Kanakia Group, Rajesh Builder, Rustomjee, Ekta World, Sheth Group, Lodha, Yes Bank, IndusInd Bank, Mumbai International Airport, GVK, and so on.
  • Acted as a single point of contact between the distributors and Infra teams of the clients to ensure timely delivery of products, managed regions across India.
  • Worked with Builders, Government Institutions, Corporates, Contractors, Consultants, Architects.

Senior Sales Officer

Berger Paints India Ltd.
Mumbai
11.2010 - 11.2012
  • Searching out the potential accounts & converting a prospect into a customer.
  • Managed the Project Sales, delivered Presentation to all the Corporate Builder Segment, managed major corporate enquiries and supervised until confirmation and execution of orders.
  • Bagged projects from clients such as Essar Group, Rustomjee, Dosti Group, Raheja Universal, Raheja Group, Kanakia, Sheth Corp., BARC, CPWD, ONGC, IOCL, BPCL, IOB, Oberoi Realty, and so on.

Marketing Executive

TATA AIG General Insurance Co. Ltd.
Mumbai
04.2003 - 04.2006

Education

Post-Graduation Diploma - Planning and Entrepreneurship

The Indian Institute of Planning & Management
Mumbai
01.2011

Post-Graduation Degree - Management

International Management Institute Belgium
01.2011

B.Com. -

M.K.S College of Commerce & Economics, Mumbai University
Mumbai
01.2008

Skills

  • B2B operations
  • Key account management
  • Sales operations and development
  • Margin analysis and profitability
  • Distribution management
  • Team building and collaboration
  • Effective communication
  • Motivation and innovation

Languages

  • English
  • Hindi
  • Gujarati
  • Marathi

Personal Information

Date of Birth: 11/11/84

Summary - Objective

A multi-faceted professional, skilled in blending creative intellect / insight and sharp planning skills for managing business operations & meeting top / bottom-line objectives, aiming for senior level assignments in B2B Operations/ General Trade with an organisation of high repute, preferably in Mumbai.

Timeline

Zonal Manager

Somany Ceramics Ltd.
03.2024 - Current

Senior Key Account Executive

Hindustan Unilever Ltd.
06.2015 - 03.2024

Area Sales Manager

Somany Ceramics Ltd.
11.2012 - 06.2015

Senior Sales Officer

Berger Paints India Ltd.
11.2010 - 11.2012

Marketing Executive

TATA AIG General Insurance Co. Ltd.
04.2003 - 04.2006

Post-Graduation Diploma - Planning and Entrepreneurship

The Indian Institute of Planning & Management

Post-Graduation Degree - Management

International Management Institute Belgium

B.Com. -

M.K.S College of Commerce & Economics, Mumbai University
Vaibhav D Desai