Vaibhav Jain

Head of Media

First Economy Pvt Ltd

12.2014 - Current

Company Growth: Spearheaded company growth from inception, transforming it from a startup into a powerhouse overseeing media management exceeding 100 Crores.
Effective Team Leadership: Led a team of over 25 digital marketing mavericks, including SEM specialists, planners, buyers, account managers, SEO professionals, MIS, data analyst and programmatic advertisers - with a zest of always create a collaborative and highly productive work atmosphere.
Strategic Media Approach: Drove strategic media planning and performance marketing to achieve significant business success for multinational brands basis RoAS. Successfully transitioned some traditional mass media advertisers into the digital sphere and facilitated scalability to startups and D2C ventures.
Holistic Brand Growth: Orchestrated comprehensive customer acquisition and retention strategies, established valuable partnerships and alliances and brand collabs.
Financial Accountability: Responsible for the team's P&L and playing a pivotal role in both vertical and lateral business growth.
Media Deal Negotiation: Executed lucrative media deals, including annual agreements and exclusive partnerships with prominent publisher houses.
Innovative Project Development: Conceptualized proprietary internal projects focused on reporting, analytics, and predictive media planning.
Efficiency Enhancement: Implemented effective SOPs to boost employee productivity, ensuring streamlined operations.
Crisis Management: Navigated the team adeptly during challenging times, safeguarding and enhancing the agency's reputation through strategic crisis management.