Experienced and forward-thinking professional with over eight years of expertise in Research & Insights across corporate and academic settings. Recognized for delivering strategic solutions to clients, characterized by approachability and a meticulous eye for detail. Distinguished as an author of numerous peer-reviewed research papers featured in esteemed international journals.
Hi, I’m
Vaishali Kaushal (Ph.D.)
Gurgaon
Summary
Overview
11
years of professional experience
Work History
Purple Audacity, New Delhi
Deputy General Manager (Research)
01.2023 - Current
Job overview
- Spearheaded business development and growth by crafting proposals worth INR 7 Cr, generating INR 2.5 Cr in revenue with 60%+ profitability
- Conceptualizing innovative research solutions and collaborating with teams to develop solutions and strategies for the client's business.
- Led research projects, negotiated costs, and delivered presentations for leading Indian and Global brands - both Social and Commercial sector like Honda, Ferrero, Clinton Health Access initiative, VST, Pharmarack, and India Health Action Trust.
- Contributed significantly to research projects involving mixed methodology, consumer ethnographies, usage and attitude studies, communication research, program and impact evaluations.
- Responsible for managing the client relationship, leading project teams, and delivering high-quality deliverables on time and within budget.
Delhi Technological University
Ph.D. Candidate
07.2017 - 12.2023
Job overview
- Organized FDPs and conferences every year inviting industry professionals and academicians
- Published many peer-reviewed research papers in top-tier ABDC and SSCI-indexed journals.
- Won best research paper and cash prize of 50,000 INR for my research
- Underwent biweekly calibration and discussion with professors and other fellows of the same discipline on recent marketing trends, branding, marketing, and research.
School of Inspired leadership, Gurgaon
Consultant (Research & Growth)
10.2020 - 04.2021
Job overview
- Organized and delivered webinars themed on Research, consumer psychology, marketing, Design Thinking
- Achieved 110% target- admissions by various brand visibility practices and creating brand awareness campaigns
- Handled a 7-member team and cultivated relationships and collaborations across cross functional teams (Digital marketing, communications, academia) to increase brand visibility
- Teaching Marketing courses like consumer behaviour, market research to Post Graduate Diploma in Management (PGDM) students
Kotak Mahindra Bank, Pune
Deputy Manager
03.2014 - 06.2016
Job overview
- Handling different channels like Retail liabilities, Corporate salary division, Builders, and Direct Marketing agents for business
- Delivering overall execution of the strategy by liaising with cross-functional teams like applicant's personal and professional records, credit reports, and technical valuations of the property
- Managing business from sourcing to disbursement process (end to end processes)
- Handled HNI clients for Home loans in Pune and delivered superior service, enhanced experience, and query resolution within TAT
- Increasing visibility of Kotak Mahindra Bank Ltd
- Within the corporates as well as in developers of Pune & Gurgaon market.
TATA MOTORS.LTD, Gurgaon
Market Research Intern
03.2013 - 06.2013
Job overview
- Created detailed dealership-wise analysis report of low sales volume of Vista & Nano in Delhi NCR and suggested recommendations
- Strategized with the marketing team to increase Nano & Vista sales by generating leads & converting potential cases into a buy
- Analyzing performance of Tata Motors Dealership experience via Mystery shopping across Delhi NCR and hence, suggesting ways to improve their working and efficiency
- Also, gauged Tata Motors dealerships practices vis-à-vis competitor dealerships.
Education
Delhi technological University New Delhi, DL
Doctor of Philosophy from Consumer Behaviour
2023
University Overview
Lal Bahadur Shastri Institute of Management New Delhi, DL
PGDM
04.2014
University Overview
Panjab University Chandigarh, CH
M.Sc. (Hons) Mathematics
06.2012
University Overview
Panjab University Chandigarh, CH
B.Sc. (Hons) Mathematics and Computing
05.2010
University Overview
Skills
- Qualitative and Quantitative Analysis
- Insight generation
- Tools- SPSS, NVIVO, SMART-PLS
- Report writing and research Publications
Accomplishments
Accomplishments
- Awarded Best research paper award
- UGC-NET qualified candidate.
- Indian Army recommended candidate
- Graduated with distinction
- Secured 94.3 percentile in CAT.
- Among City-toppers and merit holders in Matriculation
Publications
Publications
- Kaushal, V., & Yadav, R. (2024). Exploring luxury hospitality customer experience of Maldives tourists amidst COVID-19 pandemic. Consumer Behavior in Tourism and Hospitality, 19(1), 140-165.
- Kaushal, V., & Yadav, R. (2023). Learning successful implementation of Chatbots in businesses from B2B customer experience perspective. Concurrency and Computation: Practice and Experience, 35(1), e7450
- Girija, S., Sharma, D. R., & Kaushal, V. (2023). Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach. Qualitative Market Research: An International Journal, 26(4), 320-344
- Kaushal, V., & Yadav, R. (2022). The role of chatbots in academic libraries: An experience-based perspective. Journal of the Australian Library and Information Association, 71(3), 215-232.
- Kaushal, V., & Yadav, R. (2021). Understanding customer experience of culinary tourism through food tours of Delhi. International Journal of Tourism Cities, 7(3), 683-701.
- Kaushal, V. The Effect of Mortgage Digitalization on Customer Relationship With Banks: A Comparison Between Traditional and Digitalized Model. Empowering to create smart future through e-governance and digitization.
- Kaushal, V., & Yadav, R. (2021). Delivering Superior Customer Experience through New-Age Technologies. In Industry 4.0 Technologies for Business Excellence (pp. 47-60). CRC Press
Timeline
Deputy General Manager (Research)
Purple Audacity
01.2023 - Current
Consultant (Research & Growth)
School of Inspired leadership
10.2020 - 04.2021
Ph.D. Candidate
Delhi Technological University
07.2017 - 12.2023
Deputy Manager
Kotak Mahindra Bank
03.2014 - 06.2016
Market Research Intern
TATA MOTORS.LTD
03.2013 - 06.2013
Delhi technological University
Doctor of Philosophy from Consumer Behaviour
Lal Bahadur Shastri Institute of Management
PGDM
Panjab University
M.Sc. (Hons) Mathematics
Panjab University
B.Sc. (Hons) Mathematics and Computing
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