Vartika Guru

National Category Manager- Dry Fruits,Organic foods & Frozen(veg & Non-veg)

• Developed and implemented strategic sales plans to achieve revenue targets.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Drived top line & Bottom line. End to end P&L ownership.
• Sales planning, Stocks Planning ,Vendor Management.
• Closed JBP's & TOT with brands. Strategic Discussions on brand & category building.
• Formulate the sales plan for different ,channels & ensure executions.

National Brand Manager- Staples & FMCG Food(PL)

• Managed multi-channel marketing campaigns for brand awareness.
• Delivered marketing strategy updates to upper-level management.
• Negotiated with vendors to obtain most cost-effective pricing for product distribution.
• Trained, mentored, and managed a team of marketing professionals.
• New Product Development by analyzing the market scenario(GT).
• Planning sales of new sku & promotions in both b2b & b2c platform.
• Working on customer retention program.
• End to end responsibility for marketing & promotions.

• Buying & Merchandising for Pulses, Flours, Salt & Sugar across formats-E-commerce, SM & HM
• Responsible for profitability & Sales growth
• Driving Sales of 396Cr a year i.e., 33Cr a Month
• Sales analysis through SQL query, Inventory Planning, and vendor management
• Planning sales numbers on monthly, Weekly & daily as per budget
• Assortment construct by introducing new SKUs and vendors aligned to different geographies
• Executed assortment strategy (assortment based on category role assignment, segment growth, & item level profitability), pricing & promotion strategy, micro & macro space planning & creating new growth opportunities
• Delivered 20% growth over last year in Own Brand Pulses & Sugar through a game plan cantered around multibuy
• Collaborated with Key Account Managers / Modern Trade heads of brands to identify business opportunities (strategic projects with ITC, TATA & Adani) Strategies development for joint business partnerships with Brands
• Achieved 30% growth in category margin by taking relevant pricing decisions, cost corrections, TOT negotiations & visibility investments
• Managed 60+ suppliers across National, State & Regional brands.

• Category Strategy, Assortment Planning and Range of Products
• Monitor fresh category sales and plan the selection of SKUs to maximize efficiency of operational space
• Responsible for driving P&L, Revenue of fresh category and Pricing Strategy
• Managed business worth 11Cr
• Per HM 1cr
• Daily Indent & Pricing strategies to make the business competitive
• Design sales promotional campaigns, branding strategies incorporation with the marketing team
• Developed & managed the pack house for E- Commerce business with 90% fill rate to amazon fresh for all ASINs for Pre-Packs
• Managed 100+ suppliers with 85% fill rate with rejections
• Created BOMs for Amazon to keep the business profitable
• Launched Fresh Non-Veg in SM through Godrej fresh Chicken
• End to End responsibility to make the non-veg business profitable & also delivered 26% margin over the expenses.

• Familiarization with business & understanding the front-end operations
• Process understanding of F&V Staples & Fashion department
• People management, Customer interaction & hiring the new staff for store
• Strategizing the planogram as per sales & keeping the tail SKUs near the hot zone to increase the sales & achieved 100% sales on target.