Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Varun Tewari

Varun Tewari

Digital Marketing
Gurugram, Haryana, India

Summary

Over 12 years of expertise in performance marketing & strategies across media platforms, skilled in leading end-to-end marketing lifecycle from strategy to implementation, for maximum impact & ROI

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Digital Manager

Adidas Emerging Markets
08.2021 - Current
  • Created and managed paid digital advertising campaigns that resulted in 18% growth on ROAS for Adidas emerging markets.
  • Developed customer segmentation strategy that improved targeting of performance campaigns by 22% with objective to minimize cannibalization between marketplaces and own.com.
  • Worked on media matrix measurement - across performance channels & properties for optimizing media mix.
  • Streamlined internal processes, resulting in increased efficiency within digital team.
  • Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
  • Data analysis from various sources to inform strategic decision-making and optimize campaign performance.

Asst. Business Director

Essence India
07.2017 - 07.2021
  • Managing mandate for integrated media planning for Google Play & Airtel portfolio.
  • Worked in collaboration with various stakeholders - Brand, Consumer Insights, Analytics and Legal teams to develop bespoke audience focused, performance media solutions for partners and brand.
  • Negotiated media deals for major investments across year to bring efficiencies by 22% and delivered 1.8x of targeted digital media savings.
  • Streamlined project management processes to ensure timely completion of deliverables within established budget constraints while maintaining high-quality results.
  • Spearheaded product development efforts to expand market share while meeting evolving customer needs and preferences.

Group Account Manager

Ogilvy India
04.2015 - 07.2017
  • Managed team of 2 account managers to ensure successful delivery of services and customer satisfaction
  • Managed key digital media and analytics reporting responsibilities for Honda cars, Qualcomm, NSDC and Accor Hotels, building digital communication around brand’s 360 degree marketing activity
  • Managed budgets for client projects, ensuring cost-effective allocation of resources without compromising quality.
  • Conducted market research to stay informed about industry trends and provide valuable insights for clients'' ongoing strategies development.

Sr. Account Executive

Edelman
07.2014 - 04.2015
  • Managed performance marketing brand calendar for HP global resulting in 3x growth in printer sales.
  • Supporting strategies supported on performance media recommendation to increase sales and consumer engagement,
  • Regional coordination with Social media hub for HP global
  • Devising performance marketing strategies - brand awareness campaigns on new product launch etc.
  • Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
  • Implemented sales strategies that consistently exceeded quarterly revenue targets.

Digital Manager

GroupM
02.2013 - 07.2014
  • Created and managed paid digital advertising campaigns that resulted in return on investment
  • Handling Digital Marketing responsibilities for Pepsi Beverage & Pepsi Foods
  • Execution in creating Listening strategies and implementation plans; with in depth knowledge of tools like Radian6, Nielsen BuzzMetrics, Unmetric, SocialBakers, Comscore, e-marketer.

Asst. Manger

Adglobal360 India
12.2011 - 01.2013
  • Client serving, community management & business development for Paid media (Google Adword) clients.
  • Coordinating between clients and specialized support functions for successful execution of integrated online campaigns.
  • Improved customer satisfaction by addressing and resolving complaints promptly.

Education

Post Graduate Diploma in Management - Marketing

International School of Business And Media
Bangalore
07.2009 - 06.2011

Bachelor of Arts - History And Geography

Allahabad University
Allahabad
07.2003 - 06.2006

Skills

Client servicing

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Interests

Food Travel

Music

Online Gaming

New age tech

Timeline

Digital Manager

Adidas Emerging Markets
08.2021 - Current

Asst. Business Director

Essence India
07.2017 - 07.2021

Group Account Manager

Ogilvy India
04.2015 - 07.2017

Sr. Account Executive

Edelman
07.2014 - 04.2015

Digital Manager

GroupM
02.2013 - 07.2014

Asst. Manger

Adglobal360 India
12.2011 - 01.2013

Post Graduate Diploma in Management - Marketing

International School of Business And Media
07.2009 - 06.2011

Bachelor of Arts - History And Geography

Allahabad University
07.2003 - 06.2006

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Varun TewariDigital Marketing