Food Travel
Varun Tewari
Digital Marketing
Gurugram, Haryana, India
Summary
Over 12 years of expertise in performance marketing & strategies across media platforms, skilled in leading end-to-end marketing lifecycle from strategy to implementation, for maximum impact & ROI
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Digital Manager
Adidas Emerging Markets
08.2021 - Current
- Created and managed paid digital advertising campaigns that resulted in 18% growth on ROAS for Adidas emerging markets.
- Developed customer segmentation strategy that improved targeting of performance campaigns by 22% with objective to minimize cannibalization between marketplaces and own.com.
- Worked on media matrix measurement - across performance channels & properties for optimizing media mix.
- Streamlined internal processes, resulting in increased efficiency within digital team.
- Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
- Data analysis from various sources to inform strategic decision-making and optimize campaign performance.
Asst. Business Director
Essence India
07.2017 - 07.2021
- Managing mandate for integrated media planning for Google Play & Airtel portfolio.
- Worked in collaboration with various stakeholders - Brand, Consumer Insights, Analytics and Legal teams to develop bespoke audience focused, performance media solutions for partners and brand.
- Negotiated media deals for major investments across year to bring efficiencies by 22% and delivered 1.8x of targeted digital media savings.
- Streamlined project management processes to ensure timely completion of deliverables within established budget constraints while maintaining high-quality results.
- Spearheaded product development efforts to expand market share while meeting evolving customer needs and preferences.
Group Account Manager
Ogilvy India
04.2015 - 07.2017
- Managed team of 2 account managers to ensure successful delivery of services and customer satisfaction
- Managed key digital media and analytics reporting responsibilities for Honda cars, Qualcomm, NSDC and Accor Hotels, building digital communication around brand’s 360 degree marketing activity
- Managed budgets for client projects, ensuring cost-effective allocation of resources without compromising quality.
- Conducted market research to stay informed about industry trends and provide valuable insights for clients'' ongoing strategies development.
Sr. Account Executive
Edelman
07.2014 - 04.2015
- Managed performance marketing brand calendar for HP global resulting in 3x growth in printer sales.
- Supporting strategies supported on performance media recommendation to increase sales and consumer engagement,
- Regional coordination with Social media hub for HP global
- Devising performance marketing strategies - brand awareness campaigns on new product launch etc.
- Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
- Implemented sales strategies that consistently exceeded quarterly revenue targets.
Digital Manager
GroupM
02.2013 - 07.2014
- Created and managed paid digital advertising campaigns that resulted in return on investment
- Handling Digital Marketing responsibilities for Pepsi Beverage & Pepsi Foods
- Execution in creating Listening strategies and implementation plans; with in depth knowledge of tools like Radian6, Nielsen BuzzMetrics, Unmetric, SocialBakers, Comscore, e-marketer.
Asst. Manger
Adglobal360 India
12.2011 - 01.2013
- Client serving, community management & business development for Paid media (Google Adword) clients.
- Coordinating between clients and specialized support functions for successful execution of integrated online campaigns.
- Improved customer satisfaction by addressing and resolving complaints promptly.
Education
Post Graduate Diploma in Management - Marketing
International School of Business And Media
Bangalore 07.2009 - 06.2011
Bachelor of Arts - History And Geography
Allahabad University
Allahabad 07.2003 - 06.2006
Skills
Client servicing
Performance marketing
Google 360
Business and Media Analytics
Project management
Leadership
Biddable Media strategy
Team Management
Attribution & enterprise automation
Interests
Music
Online Gaming
New age tech
Timeline
Digital Manager
Adidas Emerging Markets
08.2021 - Current
Asst. Business Director
Essence India
07.2017 - 07.2021
Group Account Manager
Ogilvy India
04.2015 - 07.2017
Sr. Account Executive
Edelman
07.2014 - 04.2015
Digital Manager
GroupM
02.2013 - 07.2014
Asst. Manger
Adglobal360 India
12.2011 - 01.2013
Post Graduate Diploma in Management - Marketing
International School of Business And Media
07.2009 - 06.2011
Bachelor of Arts - History And Geography
Allahabad University
07.2003 - 06.2006