Varun Ganesh Singamshetty Mamatha

• Onboarded for operations at Topin.Tech; transitioned to Lead Generation Team after Operation shutdown.
• Handled end-to-end lead generation by sourcing job openings and aligning them with learner profiles.
• Curated relevant job descriptions and built targeted company lists for outreach.
• Identified and qualified decision-makers (HRs, tech leads, founders) via LinkedIn, Apollo.io, and different tools.
• Engaged directly with hiring POCs through calls to qualify leads before passing them to CRMs.
• Maintained a structured outreach pipeline to support high-conversion sales efforts.
• Worked with internal teams to align talent with market demand and refine outreach strategy.

• Managed client accounts across real estate, healthcare, and marriage bureaus with tailored marketing strategies.
• Served as primary point of contact to ensure client satisfaction and retention.
• Coordinated with internal teams to execute creative and performance-driven campaigns.
• Contributed to visual and video content ideation, enhancing brand storytelling.
• Advised on audience targeting and segmentation for improved ad performance.
• Drove business development by handling inbound and outbound outreach, identifying prospects, and converting them into clients.
• Handled international accounts, negotiating and closing high-value deals.

Content Writer – Marcamor

• Created SEO-optimized blogs and articles with strategic keywords and links.
• Developed interactive social media calendars and engaging ad copies.
• Produced short-form content for reels and digital campaigns to boost reach.
• Designed presentations and content for international client campaigns.
• Delivered high-quality content tailored to diverse industries and audiences.

• Wrote SEO-friendly blogs with strategic keywords and internal links.
• Created social media captions, calendars, and ad copies.
• Drafted video scripts for reels and promotional content.
• Assisted in designing presentations and client marketing materials.