Football
Vasanth Vasudevan
Area Business Manager
Tamilnadu,India
Summary
Accomplished Sales & Marketing professional possessing 11+ years of multifaceted experience in Retail sales, Operations, CRM, Channel Sales , Team handling. Involved in developing strategic initiatives and capturing emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners. Recognized for turning around struggling markets to achieve sustained growth. Working and always seeking to work in challenging & high intense GTM & Market share gain projects in Retail & Distribution Industries. Specialist in Network Expansion & ROI management of business partners.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Area Business Manager
Titan Company Limited (Tanishq)
Tamilnadu, India
09.2017 - Current
- Custodian of Tanishq Jewellery business in assigned area. 5 year CAGR at 25% , Handling a business size of 500 crores.
- Business Planning/ Market share gain - Gained 4% market share in 2 years.
- Network expansion - Opened 5 new stores, Increased the retail sq.ft by 70% by renovations & expansions
- ROI management.
- Franchisee Management / Team Handling - 8 Stores Across Tamilnadu
- Close monitoring of competition activities tracking/mapping
- Innovative & regional specific BTL activities to improve walkins
- Involvement in Daily / Weekly / Monthly sale,metric,operations efficiency
- Curated customer connect activities / product launch,activations
- Team building / Development
Area Sales Manager
Crompton Greaves Consumer Electricals Ltd (Lighting)
Chennai
06.2016 - 08.2017
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Handling team of 6 Territory Managers & driving business
- Team Management / Development
- Custodian of entire lighting business in highly competitive industry in assigned area
- Distribution & dealer management
- ROI management.
- Expertise in Value Weighted Distribution/ Market share gain.
- Network expansion - Reach,Depth & Width of distribution management
Territory Sales Officer
Hindustan Unilever Limited (FMCG)
Tamilnadu (Salem)
02.2014 - 07.2016
- Custodian of Hindustan Unilever FMCG Business in assigned territory.
- Planning & achieving daily/monthly/yearly target - Volume & Value.
- Extensive retailing and closely monitoring Numeric Reach, Weighted Distribution, Counter Share & Market Share and working towards improvement on them.
- Managing distributor's sales team by reviewing them on weekly and monthly basis, training and motivating them towards their achievement on Volume & Value targets.
- Working out on healthy ROI to distributors by spreading wings towards new avenues of business, forecasting sales through upcoming new products, manpower planning.
- Established successful account relationships by building rapport and maintaining consistent communication.
Sales Executive
Crompton Greaves (Lightning )
Tamilnadu (Coimbatore)
07.2011 - 02.2014
- Responsible for achieving volume & value based targets in assigned area.
- Achieving primary and secondary targets in order to ensure maximum brand visibility and improve counter share and market share.
- Planning & achieving daily/monthly/yearly target - Volume & Value
- Working out on healthy ROI to distributors.
- To motivate dealers and make them more efficient by educating them about products and ensure their profitability
- Expanding network by appointing new dealers in all untapped market
- Achieving collection targets,monitor & control debtors and inventory planning at Branch level.
Education
MBA - Marketing
Anna University
Tamilnadu 05.2009 - 06.2011
Skills
Retail Sales Management
Accomplishments
- Most Coveted - Dream team winners- 2021
- National Interweave Winners - 2021
Interests
Personal Journaling
Road Trips
Timeline
Area Business Manager
Titan Company Limited (Tanishq)
09.2017 - Current
Area Sales Manager
Crompton Greaves Consumer Electricals Ltd (Lighting)
06.2016 - 08.2017
Territory Sales Officer
Hindustan Unilever Limited (FMCG)
02.2014 - 07.2016
Sales Executive
Crompton Greaves (Lightning )
07.2011 - 02.2014
MBA - Marketing
Anna University
05.2009 - 06.2011
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