Summary
Overview
Work History
Education
Skills
Hobbies
Declaration
Timeline
Generic

Venkat Sairam

Senior Catalog Specialist
Bengaluru

Summary

Dynamic Senior Catalog Specialist with expertise in e-commerce platform management at Cult Sport. Proven track record in enhancing catalog accuracy and user experience through process improvement strategies and quality assurance techniques. Strong team leadership and problem-solving skills, driving significant reductions in return rates and optimizing product visibility for increased sales.

Overview

8
8
years of professional experience
3
3
Languages

Work History

Senior Catalog Specialist

Cult Sport
05.2023 - Current
  • Managed the transition to a new e-commerce platform, ensuring seamless migration of catalog data and minimal disruption to customers.
  • Led training sessions on best practices in catalog management, fostering a culture of continuous improvement within the team.
  • Introduced standardized templates for product descriptions across various categories, creating a more cohesive browsing experience for customers.
  • Developed and maintained comprehensive style guides, ensuring consistency across all catalog entries and enhancing brand image.
  • Reduced return rates by providing clear and accurate product information within the online catalog, minimizing customer confusion or misinterpretation.
  • Collaborated with cross-functional teams to ensure accurate product information, resulting in a more user-friendly catalog experience.
  • Regularly reviewed competitor catalogs to identify trends, opportunities, and threats in the marketplace, informing strategic decisions related to product offerings and positioning.
  • Optimized product visibility for increased sales by strategically categorizing products and improving search functionality.
  • Resolved issues related to incorrect pricing or inventory levels in a timely manner, maintaining customer trust in the integrity of the online platform.
  • Enhanced customer satisfaction by addressing their inquiries related to the online catalog quickly and effectively.
  • Analyzed user behavior data to refine search algorithms, resulting in improved search relevance for customers.
  • Maintained continuous knowledge of current and newly developed industry technology, making proactive suggestions to improve AV offerings and strategies.
  • Introduced and implemented advanced media systems, collections and tools into traditional library system.
  • Collaborated with team members to provide timely resolution of AV issues or obstacles and achieve smooth presentations.
  • Lead end-to-end product catalog operations, including onboarding, listing, updating, and maintaining product data across multiple platforms.
  • Managed approximately 30 incoming calls, emails from customers.

Catalog Associate

Flipkart Internet Private Limited
11.2021 - 04.2023
  • Assisted in training new Catalog Associates, sharing expertise on best practices and company guidelines.
  • Enhanced catalog accuracy by diligently reviewing product information and identifying discrepancies.
  • Reduced instances of duplicate entries through diligent monitoring and prompt resolution of identified issues.
  • Streamlined catalog processes for increased efficiency by collaborating with cross-functional teams.
  • Championed user experience enhancements by providing feedback on website layout and navigation from a Catalog Associate perspective.
  • Maintained up-to-date knowledge of industry trends, adjusting catalog content as needed to stay competitive in the market.
  • Facilitated communication between internal departments to address any gaps in the catalog process, fostering a collaborative environment.
  • Developed performance metrics to measure the success of implemented changes within the catalog process.
  • Participated in ongoing professional development opportunities, staying informed on best practices and emerging technologies applicable to the role.
  • Served as a subject matter expert on catalog management within the organization, providing guidance and support to colleagues when needed.
  • Managed and organized documents for data entry tasks.
  • Responsible for assuring External and internal CRM and web applications support are provided efficient and timely support.
  • Creating and Updating seller’s product catalog via Salsify as per their requirement to deliver the consumer experience.
  • Assisted in the use, documentation, and implementation of enterprise management tools. such as Data Kart, Zulu, Vender Hub, Flipkart Hermes etc.

Catalog Associate

Udaan India Private Limited
06.2019 - 10.2021
  • Monitor production Operations to ensure conformance to company specifications.
  • Inspect products to ensure that they meet quality standards.
  • Ensuring that the website content is accurate and up to date by analyzing website customer reviews, assigning products to the correct categories so that customers can easily find the products they need, performing quality audits to be sure everything that appears on the Udaan website/App respects company's standards.
  • Have done the Quality check for all the products which are getting in-warded in Warehouse whether it is matching with the mandatory attributes or not and accordingly used to approve/reject the product basis on the verticals and attributes by giving correct values for it User provisioning, Manage Users account several applications.
  • Validating the product images as per the product attributed, if required make the necessary corrections and re-upload the correct images on the Udaan website/app.
  • Identified, planned and executed the right model for onboarding sellers as desired.
  • Developed a thorough knowledge of relevant processes to be able to influence sellers to come on to Marketplace.
  • Ownership of day-to-day operations to ensure all deliverables are met by the seller.
  • Updated existing product content on both brand key retailer websites, while adding new products where applicable.
  • Coordinated with brand and marketing teams to ensure product content is accurate, correctly nested, and properly distributed.
  • Manage the trade spending budget, pricing, and contracts of the product on the individual verticals.
  • Used to manage requests from Warehouse to add various verticals for FMCG and staples.
  • Once the request is approved, we need to create LISTING ID AND PRODUCT ID to get the product on the Udaan website and Udaan App.

Catalog Executive

Teleperformance
04.2018 - 04.2019
  • Streamlined catalog management processes for increased efficiency and reduced errors in product listings.
  • Reduced time spent on manual data entry tasks by automating key processes using advanced software tools.
  • Enhanced user experience on e-commerce platforms through strategic categorization, tagging, and organization of products within the online catalog.
  • Evaluated competitors'' catalogs regularly to stay ahead of industry trends and maintain a competitive edge in the marketplace.
  • Resolving the tickets within SLA raised by End User using ticketing tool.
  • Handling Clients by answering their queries and troubleshooting using state of art troubleshooting techniques on the Flipkart Seller Portal.
  • Supporting and assisting colleagues and working with other support groups and vendors for solving level two issues.
  • Monitoring and analyzing the performance of upgraded system, keeping track of its performance, reliability, risks, and benefits.
  • Active directory management (adding and configuring new workstations and setting up user accounts to provide authorizations).
  • Oversaw digital asset management, organizing and maintaining a vast library of images, videos, and other multimedia content for easy access by team members.
  • Contributed to successful product launches by effectively managing all aspects of catalog preparation, including coordinating with suppliers, creating content, and overseeing design elements.
  • Implemented quality control measures to maintain high standards in catalog production while adhering to deadlines.

Process Executive

RDC Solutions
09.2017 - 03.2018
  • Maintained strict adherence to quality standards by conducting regular audits, resulting in reduced error rates.
  • Answered telephone or online requests and completed interactions quickly to meet productivity goals.
  • Investigated basic issues and escalated more complicated concerns.
  • Collaborated with peers to measure ongoing process performance, enacting changes based on historical data.
  • Established and maintained relationships with individual and business customers and aided with problems they encountered.
  • Responsible for activities regarding sales customer acquisitions, customer relationship managements and maximizing revenue.
  • Handled responsibilities of risk management.
  • Providing one on one assistance to the end user regarding the technical flaw either by phone, mails or in person.
  • Convincing the customers to retain them by giving a proper solution to their concern and ending up with customer delight experience.
  • Handle multiple cases at same time with varying degrees of priorities.

Education

Bachelor of Technology - Computer Science

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
Anantapur, India
04.2001 -

PUC - Science

BOARD OF INTERMEDIATE EDUCATION
Nellore, India
04.2001 -

Skills

  • Supplier relationship management

  • Team leadership qualities

  • Quality assurance techniques

  • Process improvement strategies

  • Detail-oriented approach

  • Catalog management expertise

  • E-commerce platform experience

  • Catalog analytics insights

  • Microsoft Excel

  • Data management and Time management

  • Teamwork

  • Problem-solving

Hobbies

  • Travel
  • Sports (Football)


Declaration

I hereby declare that the information provided by me is true and authentic to the best of my  knowledge and belief. 



Venkat Sairam

Timeline

Senior Catalog Specialist

Cult Sport
05.2023 - Current

Catalog Associate

Flipkart Internet Private Limited
11.2021 - 04.2023

Catalog Associate

Udaan India Private Limited
06.2019 - 10.2021

Catalog Executive

Teleperformance
04.2018 - 04.2019

Process Executive

RDC Solutions
09.2017 - 03.2018

Bachelor of Technology - Computer Science

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
04.2001 -

PUC - Science

BOARD OF INTERMEDIATE EDUCATION
04.2001 -

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Venkat SairamSenior Catalog Specialist