Summary
Overview
Work History
Education
Skills
Accomplishments
Music
Timeline
Generic

VENKATESH Venkitaraman

General Manager - Sales
KOCHI

Summary

An adept professional with 22 Years of qualitative experience in the areas of Sales & Distribution, Channel Sales Management in FMCG Industry, Fresh produce. A proactive leader and planner with expertise in market plan execution, pre-sales efforts with skills in competitive market analysis and targeted marketing. An Out-of-the-Box Thinker with a proven track record of achieving targets, streamlining workflow and creating a teamwork environment to enhance productivity innovatively for the Company.

Overview

22
22
years of professional experience

Work History

General Manager – sales (Sales manager, Regional manager)

Ms.lawrencedale Agro processing India pvt ltd
07.2017 - Current
  • Planning and executing business plans for the FY
  • Cost management in all spheres such as plant, logistics, service efficiency
  • Customer delight in terms of service and quality of materials.
  • Exploring new opportunities and building new markets for business development.
  • Ensure quality produce procurement from farmers network.
  • Nilgiris (fresh produce value chain org)

Area Sales Manager

LIBRA SPECIALITIES PVT LTD
12.2016 - 05.2017
  • Setting new team & infrastructure to launch brands such as Mr.kwik, Punchiri in detergents across Kerala.
  • Identifying potential business partners to handle the channels such as GT & MT
  • Co coordinating with logistics and marketing team.
  • Keep track on competition activities and incorporate new plans to improve sales and distribution.
  • TRIVANDRUM, KERALA (startup detergents category)

Area Business Manager

GLOBAL CONSUMER PRODUCTS PVT LTD.
09.2014 - 08.2016
  • Handling all categories which include chocolates, confectionery, Beverages & Personal products.
  • Managing a team of 12 Sales Officers & 2 Senior executives
  • Establishing new brands “LUVIT & CHERIO in F&B category.
  • Building infrastructure for the distribution in the territory.
  • Planning Schemes and executing Promotions.
  • Coordinating with other functions like Logistics, Marketing etc.
  • Facilitating team members on functional skills.
  • Tracking and reporting competitor activities to the company.
  • Successfully established New Brands LUVIT chocolates and Cherio in highly competitive F &B category in KERALA
  • Ensured distribution in all major towns in all districts.
  • Received appreciation Certificate for the FY 2014-15 for outstanding performance.
  • Achieved significant market share within one year of product Launch.
  • Have set up a sustainable business for the company and distributors.

Area sales manager (Kerala & TN)

Ms.ZYDUS WELLNESS LTD.
01.2013 - 09.2014
  • Achieving Primary and Secondary which is set in Annual Operating Plan (AOP)
  • Responsible for Managing a Team of 2 SO’s & 2 ISR’s
  • Desired target achievement on institutions activation
  • Closely working with marketing and distributor team for impacting sales performance.
  • Leading, training & monitoring the team performance and delivering the results.
  • Achieved objective (AOP) for the FY 2013.
  • Maintained execution score consistently high and received rewards.
  • Ensured PSR attrition to a very minimum level.

Territory sales executive

Marico Ltd
01.2010 - 01.2013
  • Driving business plan with Super Distributors covering central & south Kerala
  • Responsible for formulating sales strategy for the territory and driving primary & secondary sales in line with the Annual Operating Plan (AOP)
  • Managing a Team of 7 PSR’s & 58 stockiest
  • Closely working with marketing team for impacting sales performance.
  • Leading, training & monitoring the team performance and delivering the results.
  • Initiated Channel Distribution Strategy in the territory.
  • Streamlined the territory and maintained the required parameters at desired levels.
  • Consistently delivered 25% Growth every year in the territory.
  • Highest volume achiever in state for new launch Parachute Ayurvedic hair oil.

Cluster Territory Sales Officer

HINDUSTAN UNILEVER LTD.
06.2003 - 01.2010
  • Joined as Territory sales in charge to handle confectionery division for Kerala.
  • Moved to TN – Dindigul town TSO to handle HPC business after 6 months
  • Elevated to Cluster TSO in 2007 to handle infra & supporting functions
  • Leading FMCG Company
  • Primary and secondary target achievement.
  • Increasing width and depth of distribution.
  • Tracking Competitor prices and activities on regular basis.
  • Increasing visibility on a high priority.

Education

S.S.L.C -

State board of Kerala

B.Com - undefined

M.G.UNIVERSITY
KOTTAYAM
01.2000

Pre-Degree - undefined

M.G.UNIVERSITY
KOTTAYAM
01.1997

Skills

Business Development

Accomplishments

  • Successfully established New Brands LUVIT chocolates and Cherio in highly competitive F &B category in KERALA
  • Ensured distribution in all major towns in all districts.
  • Received appreciation Certificate for the FY 2014-15 for outstanding performance.
  • Achieved significant market share within one year of product Launch.
  • Have set up a sustainable business for the company and distributors.
  • Achieved objective (AOP) for the FY 2013.
  • Maintained execution score consistently high and received rewards.
  • Ensured PSR attrition to a very minimum level.
  • Initiated Channel Distribution Strategy in the territory.
  • Streamlined the territory and maintained the required parameters at desired levels.
  • Consistently delivered 25% Growth every year in the territory.
  • Highest volume achiever in state for new launch Parachute Ayurvedic hair oil.
  • Recognized as one of the fastest growing territory in SOUTH TN during 2005-07.
  • South Region best re launch town for Surf quick wash.
  • Best Eco drive territory for consecutive quarters during 2005-07.
  • Fastest implemented cluster territory in terms of System hygiene & Unify training.

Music

VENKATESH VENKITARAMAN

2B, DARSHAN ENCLAVE

MLA ROAD, CHOTTANNIKKARA

KOCHI 682312

Timeline

General Manager – sales (Sales manager, Regional manager)

Ms.lawrencedale Agro processing India pvt ltd
07.2017 - Current

Area Sales Manager

LIBRA SPECIALITIES PVT LTD
12.2016 - 05.2017

Area Business Manager

GLOBAL CONSUMER PRODUCTS PVT LTD.
09.2014 - 08.2016

Area sales manager (Kerala & TN)

Ms.ZYDUS WELLNESS LTD.
01.2013 - 09.2014

Territory sales executive

Marico Ltd
01.2010 - 01.2013

Cluster Territory Sales Officer

HINDUSTAN UNILEVER LTD.
06.2003 - 01.2010

B.Com - undefined

M.G.UNIVERSITY

Pre-Degree - undefined

M.G.UNIVERSITY

S.S.L.C -

State board of Kerala
VENKATESH VenkitaramanGeneral Manager - Sales