Vikas Pramodchandra Upadhyay
Mumbai
Summary
Visionary business leader with 30+ years of global experience across Air Conditioning, Commercial Refrigeration, Automotive, and Consumer Durables. Proven record in scaling businesses, building profitable verticals, and leading cross-functional teams across Asia and the Middle East. Expert in Profit Centre Management, Strategic Marketing, and Channel Development with a strong network and execution capability across B2B and B2C markets.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Chairman and Managing Director
Excellere Marketing Pvt. Ltd.
Mumbai
05.2018 - Current
- Created a startup dealing in air conditioning, cold chain and healthcare products
- Currently head a team of 10 employees in the startup, a Private Limited company with me and my wife as Directors
- Taken up exclusive authorized dealership of Carrier and Toshiba air conditioners, Rinac cold chain products, Multi brand deep freezers and coolers, Hidow muscle stimulators, Gayatri hospital beds and furniture, Amile online six sigma courses.
- Leveraged rapport with key accounts, channel partner and executed projects worth about US $500K as a startup.
- Business involves design, supply, installation, testing & commissioning and aftersales service.
- Ensured imparting adequate training through principal partners for effective performance.
- Issued the Vision and Mission statement along with Environment, Health and Safety policy.
- Operations managed professionally with a clear Human Resource Policy in place.
- Working on scaling up operations.
Asst. Director - Marketing & Strategy (India)
Carrier Corporation
Mumbai
01.2015 - 09.2017
- Assigned parallel responsibility to develop Asia business since Jan 2016 while the role was officially designated as Associate Segment Marketing Head (Asia) in Jan 2017
- Headed Cold room task force for Asia region for developing business across Asia replicating India Success Story of non-food retail segment business success in rest of Asia.
- Managed a Core team of 55 in India & an overall team of 1000 employees in the Asia role & directly reporting to Asia Marketing Director & India Managing Director respectively for Commercial Refrigeration with revenue exceeding US $200 MN.
- Lead initiatives, planning & implementation for replicating India New Product export promotion for China Factory products.
- Provided thought leadership & strategic direction for New Product development, New Initiatives & Product management challenges as well as leading M&A activities contributing to inorganic growth.
- Overall responsibilities in Marketing include Advertising & Promotion, Market Intelligence/Research, Margins Monitoring & Control, Selling tools preparation like catalogues, price list, products benchmarking.
Asst. Director - Product Management & Marketing (Cold Rooms) - (Profit Centre Head)
Carrier Corporation
Mumbai
04.2012 - 12.2014
- As Assistant Director-Product Management & Marketing (Commercial Refrigeration) & Exports (CCS Products), India region was responsible for Product Management, Sales (Direct & Channel), Installation, Service and interface with Manufacturing, Quality, Engineering for Commercial Refrigeration.
- Handled as Profit Centre Head for Cold room business in India and Head-Marketing, Communications & Strategy for all product lines of Refrigeration. Handled team of over 70 employees & direct reporting to Managing Director-Commercial Refrigeration.
- Responsible for recruitment and strategic planning for all product lines. Successfully managed direct team of Sales, Installation and Service as well as developed dealer network.
- Generated new key accounts with key wins from Hospitality, Food Service, Logistic Providers, Pharmaceuticals and Food Processing.
- Built excellent relationship with employees, customers, consultants, dealers and suppliers.
- Developed business from scratch and achieved leadership position for Carrier in Commercial Refrigeration.
- Represented at media interviews, presentations, panel discussions as official spokesperson for the vertical.
General Manager - Commercial Refrigeration (Profit Centre Head - Pan India)
Carrier Corporation
Mumbai
09.2002 - 04.2012
- As Profit Centre Head for Cold Storage business for India region (Pan India) was responsible to develop effective marketing strategies for the commercial refrigeration business.
- Developed new products & successfully positioned them for growth, made strategic hiring of right talents.
- Designed Organizations growth road maps & implemented growth strategies that ensured profitability & exponential growth of the business.
Branch Manager (Profit Centre Head)
AL Rostamani Group
Dubai
10.2000 - 04.2002
- Oversaw operations as Head for 3 branches of Automobile products in Abu Dhabi, UAE with oversight on product management for certain automobile products; Also responsible for Water Coolers & Bottle Dispensers business.
- Managed a core team of 9 members & ensured consistent achievement of business goals for branches.
- Responsible for conceptualizing, developing & implementing advertising and promotion campaigns for all of the products under purview.
- Handled Direct Sales, Channel Management and the logistics function.
Manager - Business Development & Sales (Profit Centre Head)
EROS Electricals
Dubai
05.1998 - 10.2000
- Successfully launched 'Eros Engineering Equipment Company' in HVAC & Engineering vertical & brought in 22 reputed brand agencies for distribution.
- As Profit Centre Head, oversaw & lead the business operations, sales, marketing & logistics & reported to General Manager & CEO.
- Prepared Feasibility reports that comprised competition analysis, market potential, market share analysis, working & fixed capital requirements, Manpower planning & location analysis for Showroom and Warehousing facilities.
- Implemented the project feasibility report. Introduced ISO 9002 certification for Eros Group.
- Designed showroom and warehouse layouts for optimum utilization of space.
- Developed systems, recruited manpower and conducted extensive training programs for enhancing product knowledge and selling skills.
- Secured prestigious business alliances for distribution on exclusive basis.
- Achieved set targets & objectives as per the business plan.
Sales & Marketing Manager (Air conditioners & Spare Parts Business)
Al Shirawi Air Conditioning Co.
Dubai
03.1996 - 05.1998
- As Marketing Manager & Profit center head for Rheem & Janitrol (Goodman) Air Conditioners & Spare Parts & accessories business, reported to the Executive Director.
- Managed and motivated a team of 20 employees including Sales & Support, logistics and assembly line teams.
- Led export & domestic countrywide sales & marketing for complete product portfolio.
- Liaised with existing principals and secured new business partners for distribution on exclusive basis.
- Handled Selling through direct Sales team as well as Channel management. Liaised with advertising agencies to carry out advertising and promotion campaigns.
Sales Executive (Direct Sales & Channel Sales)
Blue Star Limited
02.1995 - 03.1996
- Handled Direct and Channel Sales of Packaged Air Conditioners including Window, High Wall Split, Slim line and Ductable Split Air Conditioners for Western India.
- Successfully developed a wide dealer network for Packaged Air Conditioners as well as Room, Split and Ductable Split Air Conditioners.
Technical Sales Representative (Air conditioners & Water Coolers)
Voltas Limited
07.1992 - 02.1995
- Handled sales & coordinated for installation of Room, Split and Ductable Split Air Conditioners and Water Coolers.
- Achieved 150 % of Sales target for Water Coolers in the year 1995.
Production Engineer
Siemens Limited
07.1991 - 06.1992
- Company Overview: Electrical & Electronics Manufacturing
- Electrical & Electronics Manufacturing
- Managed a work force of 25 employees and handled production, planning and control for manufacturing High Tension and Low Tension Current Transformers and Over Load Relays.
- Handled multiple unions efficiently and maximized productivity.
- Recipient of 'Excellent Performance Award' in Production Management & IR.
Trainee
Larsen & Tourbo Limited (L&T)
10.1990 - 03.1991
- Designed & developed a software program for inventory management of Maintenance spares.
- Worked in Industrial Engineering to conduct work study for maintenance operations of heavy machine tools.
Trainee
Mukund Industries Limited
07.1989 - 12.1989
- Underwent Training in Foundry, Rolling, Forging; Worked in R & D & Purchase department.
- Carried out inspections forged and machined S.S. flanges at vendor's premises & handled export marketing of different grades of S.S. Wires & Rods.
- Handled metallurgical specimens & non-destructive testing in R & D department.
Education
MBA Marketing -
University of Missouri
USA01.2000
Post Diploma - Management of Medium & Small Enterprises
01.1994
Diploma - Production Engineering
01.1991
Skills
- Profit Centre Management
- Marketing
- Sales
- Promotions
- Campaign Management
- Liaison
- Logistics & Distribution management
- Team & People Management
- Strategic planning
- Project management
- Product development
- Supply chain management
- Import & Local Procurement
- Product Development
- Retail Operations
- Corporate Operations
Certification
IGBC AP Certified for Green Buildings, 2015
Summary
- Chairman and Managing Director, Excellere Marketing Private Limited, 05/2018 - Present, Currently leading a business venture with diversified product solutions and services portfolio.
- Associate Segment Marketing Head (ASIA) & Assistant Director - Marketing & Strategy (INDIA), Carrier Corporation, 01/2015 - 09/2017, Led the organization with revenues exceeding US $200 Million & an employee headcount of over 1000 people across Asia.
- Profit Centre Head, Carrier Corporation, 04/2012 - 12/2014, Developed business from scratch and achieved leadership position for Carrier in Commercial Refrigeration.
- General Manager - Commercial Refrigeration, Carrier Corporation, 09/2002 - 04/2012, Responsible for developing effective marketing strategies for the commercial refrigeration business.
- Branch Manager, AL Rostamani Group, 10/2000 - 04/2002, Oversaw operations as Head for 3 branches of Automobile products in Abu Dhabi, UAE.
- Manager - Business Development & Sales, EROS Electricals, 05/1998 - 10/2000, Successfully launched 'Eros Engineering Equipment Company' in HVAC & Engineering vertical.
- Sales & Marketing Manager, Al Shirawi Air Conditioning Co., 03/1996 - 05/1998, Managed and motivated a team of 20 employees including Sales & Support.
- Sales Executive, Blue Star Limited, 02/1995 - 03/1996, Handled Direct and Channel Sales of Packaged Air Conditioners.
- Technical Sales Representative, Voltas Limited, 07/1992 - 02/1995, Handled sales & coordinated for installation of Room, Split and Ductable Split Air Conditioners.
- Production Engineer, Siemens Limited, 07/1991 - 06/1992, Managed a work force of 25 employees and handled production, planning and control.
- Trainee, Larsen & Tourbo Limited, 10/1990 - 03/1991, Designed & developed a software program for inventory management.
- Trainee, Mukund Industries Limited, 07/1989 - 12/1989, Underwent Training in Foundry, Rolling, Forging.
Introduction
Senior Level Business leader with over three decades of experience in business critical leadership roles across the Air Conditioning, Commercial Refrigeration, Automobile, Consumer Durables industries; Successful track record of leading in Pan India & Pan Asia roles for providing thought leadership & strategic direction in the area of Marketing & Strategy with focus on Customer Experience enhancement, Customer perception & Delivery excellence for Products & Services
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Chairman and Managing Director
Excellere Marketing Pvt. Ltd.
05.2018 - Current
Asst. Director - Marketing & Strategy (India)
Carrier Corporation
01.2015 - 09.2017
Asst. Director - Product Management & Marketing (Cold Rooms) - (Profit Centre Head)
Carrier Corporation
04.2012 - 12.2014
General Manager - Commercial Refrigeration (Profit Centre Head - Pan India)
Carrier Corporation
09.2002 - 04.2012
Branch Manager (Profit Centre Head)
AL Rostamani Group
10.2000 - 04.2002
Manager - Business Development & Sales (Profit Centre Head)
EROS Electricals
05.1998 - 10.2000
Sales & Marketing Manager (Air conditioners & Spare Parts Business)
Al Shirawi Air Conditioning Co.
03.1996 - 05.1998
Sales Executive (Direct Sales & Channel Sales)
Blue Star Limited
02.1995 - 03.1996
Technical Sales Representative (Air conditioners & Water Coolers)
Voltas Limited
07.1992 - 02.1995
Production Engineer
Siemens Limited
07.1991 - 06.1992
Trainee
Larsen & Tourbo Limited (L&T)
10.1990 - 03.1991
Trainee
Mukund Industries Limited
07.1989 - 12.1989
MBA Marketing -
University of Missouri
Post Diploma - Management of Medium & Small Enterprises
Diploma - Production Engineering
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