Vinay Raaj
New Delhi
Summary
- Results driven professional in retail with 16+ year of experience in management with a knack for boosting productivity and streamlining tasks. Worked more then a decade for Forbes 100 companies. Possess strong capabilities in team leadership, inventory management, and customer service enhancement. Excel at communication, problem-solving, and adaptability, ensuring effective team coordination and exceptional shopping experiences for customers. Expertise in strategic location identification and crisis management, achieving notable profitability with a keen focus on retail store openings.
Overview
18
18
years of professional experience
Work History
Retail Head North and East - Sales and Business Operations
Duroflex Pvt Ltd
03.2022 - Current
- Responsible for 27 store sales locations (managing 2,170+ SKUs) and 59+ coworkers, and delivering on Revenue, Cost, Customer, Co-Worker, and Operational KPI.
- EBITDA and P&L responsibility of the region across the store locations.
- Analyzing and acting on commercial opportunities, operational challenges, and customer feedback to maximize sales, profitability, increase efficiency, and drive organization priorities.
- Inducted Carpenter and Architect aid policy to get in deep penetration of present ecosystem of customer.
- Introduced the Orthopedic Doctors program to understand the needs of TGT clients and guide them to nearby studios.
- Introduced Customer and Physiotherapy referral program to uplift the walk-in of stores.
- Category Management: Supporting range development, forecasting, pricing (including adjustments), and identifying range gaps for range efficiency, attractiveness, and managing the profitability and gross margin of the business.
- Collaborating with multiple teams and stakeholders to optimize sales and increase efficiency.
- Ensuring the team has product and services knowledge for a better customer shopping experience.
- Monitoring market trends, competition, and customer feedback and accordingly initiating actions.
- Understanding and usage of CRM and BI tools like Power BI, Tableau, and DSS.
Regional Head North - Sales and Business Operations
Duroflex Pvt Ltd
01.2021 - 03.2022
Senior Manager, Area Business Operations
Pepperfry
09.2018 - 12.2021
- Supported brand expansion of Pepperfry across North India, 25+ locations, and its sales business operation.
- Inducted Channel Partner program across the region to get into a new business segment of Bespoke Business.
- Delivered 100+ sites of Bespoke Project in Turnkey and Modular business. Generated sales worth Rs 220 Cr in total tenure of working.
- Inducted OOP program during COVID times to get the store function digitally and with Safe Distance.
- The prime responsibility is to maintain EBITDA positivity of the cost center and keep the P&L towards the positive.
- Ensuring the team has product and services knowledge for a better customer shopping experience.
- Worked in B2B format for hospitality businesses and delivered 20+ orders.
- Onboarded 10+ OEMs to fulfill the requirement of Modular and Bespoke orders.
- Participated in campus hiring program to hire Management trainee for across the nation.
Store Operations, Sales & BD
Reliance Retail
03.2009 - 01.2018
- Responsible for managing daily shop floor operations (20,000 sft +) operations and KPIs - translating tactical plans into operational results for 7+ locations
- Prime responsibility of EBITDA Positivity of cost center and maintain the P&L towards positive
- Accomplishing of business goals and performing on KPIs (lowering cost, increasing customer perceived availability, sustainability, sale of prioritized products/locally sourced, productivity, basket size, conversion, ATV etc.)
- Adhering the laid SOP and aligned team members to obey it despite having a boredom of doing a repetitive task
- Act as a bridging for all the cross function team to get the AOP and all related plan executed in define manner
- Assisting the Senior management to shortlist and promoting future leadership for the organization
- Working with Training team to design different training module for store team
Asst. Manager, Vendor Mgmt. Operations
Sehmbey Products
12.2006 - 12.2008
Education
Executive MBA Program - Strategic Management
IIM Kashipur
01.2022
MBA - Finance and Taxation
EIMSR Delhi
01.2011
Skills
- Leadership
- Business Development
- Sales Enhancement
- Customer Engagement
- Team Building
- Operational Efficiency
- Profitability
- Strategic Location Identification
- Retail Store Opening
- Stakeholder Management
- Cross-Functional Workforce Development
- Revenue Growth
- Customer Experience Improvement
- Crisis Management
- Multi-Role Management
Professional Highlights
- Assisted the opening of 27 Duroflex stores across the geographical & demographical location of India and inclusively working on market penetration and Spread of brand location In future promising location.
- Supported brand expansion of pepperfry across North India 19+ location and its sales business operation.
- Store Manager Operations for Reliance Digital Stores and appeared for CMIT program of Reliance Retail.
- Lead the store operation in three strategic locations and conferred by CEO of Reliance Digital Mr. Brian Baid for turning loss-making locations to EBITDA Positive.
- Got 5 Star rating consecutively 2 years and prized Star Performer shield in year 2016 & 2018.
- Opened 20+ CDIT stores across the region of North and East with 15K of Sqf, area.
- Establishing & scaling the production capability of in line assembly for Sehmbey products.
- Forecasting 0f raw material demand and Supply Chain of finished SKU to OEMs.
Timeline
Retail Head North and East - Sales and Business Operations
Duroflex Pvt Ltd
03.2022 - Current
Regional Head North - Sales and Business Operations
Duroflex Pvt Ltd
01.2021 - 03.2022
Senior Manager, Area Business Operations
Pepperfry
09.2018 - 12.2021
Store Operations, Sales & BD
Reliance Retail
03.2009 - 01.2018
Asst. Manager, Vendor Mgmt. Operations
Sehmbey Products
12.2006 - 12.2008
Executive MBA Program - Strategic Management
IIM Kashipur
MBA - Finance and Taxation
EIMSR Delhi
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