VINAY SHARMA
Panchkula
Summary
Proactive, results-driven professional with 17 years of experience in Sales, Business Development, Channel Management, and General Trade across Delhi, Chandigarh, Punjab, Himachal Pradesh, Jammu & Kashmir, and Uttar Pradesh, making a meaningful contribution through a straightforward approach centered on Optimism, Growth, Achievement, and Strength & Rewards.
Overview
19
19
years of professional experience
Work History
Branch Head
Eureka Forbes Limited
Merrut
12.2024 - Current
- Resolved customer complaints in a timely manner while maintaining a high level of professionalism.
- Handling a team of 3 BICs, 2 RSOs, and 12 DSOs covering a base of 894 O/L and 14 ISP accounts with an annual turnover of 11.60 crore.
- Utilized data analysis tools to identify opportunities for improvement within the branch's operations.
- Monitored competitors' activities and market trends in order to identify areas where improvements could be made.
- Developed relationships with vendors, suppliers, and other business partners in order to negotiate better pricing agreements.
- Directed the training and development of all staff members in order to ensure they were meeting job requirements.
- Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
- Supported outside sales force in servicing and obtaining new business.
- Conducted reviews and evaluations for cost-reduction opportunities.
Area Sales Manager-GTM -O & I Division
Varun Beverages Limited
Jallandhar,Punjab
12.2023 - 08.2024
- Managed ASM for MORE category in GTM & O&I across Punjab, including Jalandhar, Moga, Phagwara, Kapurthala, and Hoshiarpur.
- Guided newly appointed team of 8 customer executives, 50 PSRs, and 5 distributors with comprehensive coordination across categories and logistics.
- Ensured zero out-of-stock situations while managing a multitasking environment in a business exceeding 60 crores annually.
- Oversaw operations involving over 8000 merchants in the Punjab region.
Business Lead- O & I Corporate
Reliance Retail Ltd. (Jio - Mart)
Jallandhar,Punjab
07.2022 - 09.2023
- Drove establishment of O&I and Corporate Vertical for Punjab Region, enhancing profitability in Upper North-2 cluster.
- Guided team of 22 KAE, 4 Territory Managers, and 4 KAM to achieve revenue of 3 Cr within six months.
- Developed streamlined purchasing module for unorganized customer base, onboarding 2,200 merchants in Punjab region.
- Managed operations in Patiala and Chandigarh regions to support overall growth strategy.
- Coached and inspired team to implement growth objectives and achieve ambitious targets.
- Led execution of regional growth agenda, focusing on quality processes and pilot project success.
- Executed accurate stock planning and sales forecasting monthly, addressing seasonal variations.
Sales Manager
Shreno Glass Limited
NEW DELHI,PUNJAB & UP
09.2020 - 06.2022
- Managed team of 3 Area Sales Managers and 8 Sales Officers, achieving annual business target of 30 crore.
- Planned territory-specific Annual Operating Plan targets to drive revenue growth.
- Conducted periodic performance reviews against established KPIs to ensure team accountability.
- Increased market penetration through strategic numeric distribution initiatives for brand visibility.
- Established and aligned distribution network within territory to optimize outreach.
- Oversaw stock management at distributor level, preventing out-of-stock situations.
- Led Project VISTAR to enhance operational efficiency and market reach.
- Reviewed ROI of channel partners regularly to assess performance and profitability.
Area Sales Manager
Relaxo Footwear Limited
JHANSI
05.2017 - 05.2019
- Managed division operations across Hawai, Sparx, Flite, and Bahamas, achieving monthly turnover of 1.8 Cr.
- Oversaw a team of 9 sales officers and 21 payroll representatives across all distributors.
- Developed and monitored weekly sales targets in collaboration with sales officers and representatives.
- Maintained direct relationships with top 35 distributor accounts to ensure timely support.
- Executed stock management at distributor level to prevent out-of-stock situations.
- Launched new products while closely monitoring competitive activities in fashion industry.
- Achieved highest CAGR in North for fiscal year 2018-19.
Area Sales In Charge
PepsiCo India Holding Pvt. Limited
Jallandhar,Punjab
08.2013 - 10.2016
- Managed one super stockist and five distributors across Chandigarh and Punjab.
- Oversaw monthly turnover exceeding 50 tons while leading a team of five distributors, four sales officers, and two PSRs.
- Handled additional responsibilities in Jalandhar and Ludhiana for Tropicana business, managing six sales officers and three PSRs.
- Coordinated efforts across three distributors, one super stockist, and eighteen spokes to enhance market reach.
Area Executive
ITC LIMITED
JAMMU & KASHMIR AND HIMACHAL PARDESH
12.2006 - 08.2013
- Managed a team of 16 supervisors and sales personnel, achieving monthly turnover of 26 crore.
- Trained personnel in CFP, GFP, PCP, and stationery products over six months.
- Gained insights into various categories including cigarettes, matches, biscuits, and personal care across diverse market dynamics.
Education
MBA - Sales And Marketing Education
IIPM University
Sikkim06.2012
Bachelor of Commerce - Commerce
Punjab University
Chandigarh04.2003
Skills
- Sales strategy and coaching
- Sales presentations and promotions
- B2C sales expertise
- Salesforce proficiency
- Managerial accounting skills
- Sales process optimization
- FMCG sales specialization
- Planning and execution
Languages
- English
- Hindi
Personal Information
Title: Sales Manager
Timeline
Branch Head
Eureka Forbes Limited
12.2024 - Current
Area Sales Manager-GTM -O & I Division
Varun Beverages Limited
12.2023 - 08.2024
Business Lead- O & I Corporate
Reliance Retail Ltd. (Jio - Mart)
07.2022 - 09.2023
Sales Manager
Shreno Glass Limited
09.2020 - 06.2022
Area Sales Manager
Relaxo Footwear Limited
05.2017 - 05.2019
Area Sales In Charge
PepsiCo India Holding Pvt. Limited
08.2013 - 10.2016
Area Executive
ITC LIMITED
12.2006 - 08.2013
MBA - Sales And Marketing Education
IIPM University
Bachelor of Commerce - Commerce
Punjab University
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