Vinay Singh
Marketing Manager
Mumbai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Seasoned Professional with 5 years of expertise in all aspects of Sales, Business Development and Key Account Management with a record of consistently exceeding growth goals and building a wide-ranging network to drive bottom-line gains. In-Depth understanding of B2B & B2C Marketing Sales,Channel Sales, Customer Acquisition, Consumer Needs and Market Opportunities.Team builder and clear communicator with strong problem solving and planning skills.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
Byju’s Think and Learn Pvt. Ltd
Mumbai
03.2022 - Current
- After I have joined Sales Quality Increase from 4% to 22% − Irrelevant Walk in Quality decreased from more than 60% to less than 30% − Hands on Experience on Microsoft Excel, lead squared, salesforce, Ameyo Software
- I have been one of the best performing Marketing
- Manager across Think and Learn
- I developed lead generation campaign and created strategy, that define best practices, standards, and processes to drive successful customer acquisition and current customer upsell opportunities − Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement − Creating marketing plans for lead flow
- Communicate and educate the sales team on plans and outcomes for better target allotment − Continuously develop new strategies to increase touchpoints within a customer’s journey to optimize conversion rates − Develop engaging programs to re-engage with existing customers − Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner − Maintaining various key performance matrixes -
- CPA, CPL, Revenue, and ROI − To drive effective BTL marketing campaigns: School
- Engagement, Seminar/Webinar
- Kiosk placement in societies/Mall/Metro, OOH,
- Local print/Media, D2D − Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads − Coordinating with various internal and external stakeholders including Center head, sales team etc
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Project Manager
Unicorn Convention Services Pvt. Ltd
Mumbai
07.2021 - 02.2022
- Work closely with the company finance department and the agencies to design marketing materials such as brochures and adverts to implement the plans on ground and close the budget for the activity
- Evaluate and review marketing campaigns, track marketing performance and return on investment and prepare weekly or monthly reports for management
- Develop and implement a marketing strategy, advertising, direct marketing, and campaigns and help to set up all marketing operation
- Work For Various Clients Like, Ingram, Cipla,
- UBM, Deloitte, Diageo, Mondelez etc.
- Identified plans and resources required to meet project goals and objectives.
- Developed and implemented strategic project plans to meet business objectives.
- Achieved project deadlines by coordinating with contractors to manage performance.
Marketing Executive for Activation
Absolute Media
Mumbai
05.2018 - 05.2021
- Develop and implement a marketing strategy, advertising, direct marketing, and campaigns and help to set up all marketing operation Work closely with the company finance department and the agencies to design marketing materials such as brochures and adverts to implement the plans on ground and close the budget for the activity
- Ability to work under pressure in a rapid and ever- changing landscape.
- Launched marketing activities for new product lines and market penetration.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Identified industry benchmarks to measure success of key digital strategy areas.
Education
Bachelor of Science - Chemistry
University of Mumbai
Mumbai 03.2015 - 06.2018
Skills
Marketing, Sales and BTL Activations
Expert in Lead Generation
Customer AcquisitionExcellent Leadership
Strategic thinking Attention to detailExcellent Communication
Strong Problem Solving
Strategic planning
Market Analysis
Product development
Brand development
Campaign management
Accomplishments
- Google Analytics Certifications
- Google Ads Display Certifications
- Google Ads Video Certifications
- Google Ads Search Certifications
Timeline
Marketing Manager
Byju’s Think and Learn Pvt. Ltd
03.2022 - Current
Project Manager
Unicorn Convention Services Pvt. Ltd
07.2021 - 02.2022
Marketing Executive for Activation
Absolute Media
05.2018 - 05.2021
Bachelor of Science - Chemistry
University of Mumbai
03.2015 - 06.2018