Vineela Lanka
Hyderabad
Summary
Performance-driven PPC Analyst with 4 years of experience in planning, executing, and optimizing paid media campaigns across Google Ads platforms. Proven track record of improving CTR, CPC, CPA, and conversion rates through data-driven decision-making. Adept at managing full campaign lifecycles and delivering measurable outcomes.
Overview
4
4
years of professional experience
Work History
Senior Analyst
Magnon
05.2025 - 11.2025
- Managed Search, Display, YouTube and Performance Max campaigns.
- Optimized ad copies and landing pages to increase conversions.
- Monitored and analyzed KPIs including CTR, CPC, CPA, conversions and ROAS.
- Ensured campaigns met monthly spending targets while maximizing performance efficiency.
- Collaborated with cross-functional teams to streamline processes, increasing operational efficiency.
- Performed in depth keyword analysis and implemented effective negative keyword strategies.
- Created automated reports and dashboards, facilitating effective campaign performance tracking.
- Collaborated with account managers and clients to achieve business objectives.
- Developed comprehensive reports and dashboards using advanced analytical tools, supporting stakeholder decision-making.
- Analyzed complex data sets to identify trends and inform strategic decision-making.
Consultant
EY
08.2023 - 12.2024
- Planned and executed PPC campaigns across Google Ads Advertising platform.
- Facilitated workshops to gather stakeholder feedback, enhancing project alignment with client objectives.
- Optimized keyword match types, bidding strategies based on customer behavior and demographics.
- Analyzed search terms and added negative keywords.
- Enhanced landing pages to improve conversions.
- Maintained strong campaign health through continuous monitoring and optimization.
- Coordinated with design and content teams for high performing ad creatives.
- Developed comprehensive reports summarizing project findings and actionable insights for stakeholders.
- Conducted daily analysis and optimization of all PPC campaigns to improve performance metrics.
- Worked with cross functional teams to resolve issue and implement special projects.
Analyst
Dell Technologies
07.2021 - 07.2023
- Managed and optimized Google Ads campaigns for multiple products and services.
- Created responsive search ads aligned with user intent.
- Reduced CPC through bid and keyword optimization.
- Structured campaigns with effective ad group theming.
- Generated performance insights and reports.
- Implemented budget management strategies to optimize ad spend and maximize ROI.
- Managed campaign pacing to ensure monthly budgets were effectively utilized.
- Improved quality score through ad copy optimization and landing page.
- Achieved a 25% reduction in CPC by refining ad targeting and bidding strategies.
- Prepared weekly and monthly performance reports using Excel and Google Analytics.
Education
MBA - Marketing
JNTUK University
Vijayawada10-2020
Skills
- PPC campaign management
- Keyword optimization
- Data analysis
- Performance tracking
- Budget management
- Digital marketing strategy
Languages
English
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Timeline
Senior Analyst
Magnon
05.2025 - 11.2025
Consultant
EY
08.2023 - 12.2024
Analyst
Dell Technologies
07.2021 - 07.2023
MBA - Marketing
JNTUK University