Cricket
Vipul Kumar
Sr Modern Trade Account Specialist
Meerut
Summary
Experienced sales professional with an MBA and 15 years in FMCG and telecommunications. Currently at Hindustan Unilever Ltd., focusing on sales and marketing for modern trade. Proven ability to enhance revenue through strategic planning and strong team management.
Overview
16
16
years of professional experience
1
1
Certification
2
2
Languages
Work History
Sr Modern Trade Account Specialist
Hindustan Unilever Ltd
03.2023 - Current
- Facilitated comprehensive training sessions for new team members on best practices in modern trade account management, enhancing overall team performance.
- Analyzed data trends to identify business growth opportunities enhancing revenues.
- Elevated sales performance by establishing strategic alliances with key accounts and executing successful promotional campaigns.
- Managed extensive account portfolio to ensure optimal product assortment and effective positioning within each retail location.
- Organised promotional events that increased foot traffic and elevated product sales at retail locations.
- cultivated client relationships through regular communication and efficient issue resolution.
- Elevated product visibility through execution of impactful merchandising strategies that solidified brand positioning in market.
- Facilitated optimal shelf space utilization for clients through comprehensive planogramming strategies enhancing inventory turnover rates.
- Guided clients on ROI terms to identify precise solutions.
Key Account Executive
Hindustan Unilever Ltd
08.2022 - 02.2023
- Managed and supported team of 4 on-roll employees contributing to 50% rise in sales volume in modern trade segment.
- Coordinated onboarding and training of 2 new territory sales officers, guaranteeing effective team integration and achieving 95% productivity level during initial 3 months.
- Executed successful product launches across key accounts, liaising closely with internal stakeholders to facilitate flawless execution of promotional activities.
- Directed training sessions for junior account executives focusing on best practices in relationship cultivation, negotiation skills, and successful problem-solving approaches.
- Investigated sales and customer data to discern trends and opportunities for boosting profitability.
- Managed customer feedback and steered negotiations to effectively settle disputes and find common ground.
Territory Sales Officer
Hindustan Unilever Limited
02.2019 - 08.2022
- Managed operations for two districts, Dungarpur and Banswara, in Rajasthan. Oversaw eight redistribution stockists for HUL, driving business growth. Developed business channels to enhance engagement and collaboration. Executed sales and marketing strategies for HUL to achieve targets.
- Enhanced customer satisfaction levels by promptly addressing concerns and delivering tailored solutions
- Elevated sales team morale and performance through consistent coaching sessions emphasizing advanced sales techniques and product features.
- optimized sales routes and schedules for efficiency, ensuring maximum territory coverage with minimal downtime.
- Elevated sales in assigned territory by cultivating and sustaining strong relationships with key clients.
Territory Sales Manager
VODAFONE IDEA LTD
08.2015 - 12.2018
- I was taking care of Bhilwara Rajasthan as TSM with 3 people who were reporting to me as TSO in Vodafone Industries Ltd which become Vodafone Idea Ltd later. I was handling Sales(1.25 cr Turnover) & Marketing for Vodafone Idea Ltd.
Territory Sales Officer
Pidilite Industries Ltd-FMCG
12.2012 - 08.2015
- Sales & Marketing-I was taking care of 2 channels in South Delhi for ASF Devision of pidilite Industries ltd. Visiting Schools was my key to success there.
Sales Executive
Surya Tradwings Pvt Ltd-FMCG
07.2011 - 12.2012
- Sales for P&G Group products
TSM
MM9 INFORMATION TECHNOLOGY
07.2010 - 06.2011
- MARKETING
Education
MBA - Marketing Management
Uttar Pradesh Technical University (UPTU)
IIMS, Meerut07-2010
Bachelor of Science - Science
N.A.S. COLLEGE, MEERUT AFFILIATED FROM C.C.S. UNIVERSITY
Meerut01-2008
Intermediate Certificate - Science
BMM Inter College
Meerut01-2005
High School Diploma - Science
BMM INTER COLLEGE
Meerut01-2003
Skills
Team coordination
Plan execution
Transition oversight
conflict resolution
Effective communication
impactful conversations
Sales performance enhancement
Supply chain management
Channel sales management
Consumer goods distribution
Channel logistics
Project team management
Certification
NCC CERTIFICATE
Interests
Music
Comedy
Achivements
1. I was being awarded as Highest Growing MTAS in Central Branch for 2025.
2. Won Summer Premier League Contest for Personal Wash Category in JQ 2025.
3. Was being awarded as Highest Growing MTAS in Cluster for 2024.
4.Awarded as Best KAE in SHIKHAR Achievement for 2022.
5. Got award for Best TSO in Total Assortment Achievement for 2021 in Area.
6.I was Best TSO in SHIKHAR Achievement for 2021.
7.I was being awarded as no.1 TSM, Vodafone Hero & Rockstar of Rajasthan in JAS-16 & OND -2017.
8.Won “SURO KA SARTAZ” competition at Zonal Level in 2017.
Timeline
Sr Modern Trade Account Specialist
Hindustan Unilever Ltd
03.2023 - Current
Key Account Executive
Hindustan Unilever Ltd
08.2022 - 02.2023
Territory Sales Officer
Hindustan Unilever Limited
02.2019 - 08.2022
Territory Sales Manager
VODAFONE IDEA LTD
08.2015 - 12.2018
Territory Sales Officer
Pidilite Industries Ltd-FMCG
12.2012 - 08.2015
Sales Executive
Surya Tradwings Pvt Ltd-FMCG
07.2011 - 12.2012
TSM
MM9 INFORMATION TECHNOLOGY
07.2010 - 06.2011
MBA - Marketing Management
Uttar Pradesh Technical University (UPTU)
Bachelor of Science - Science
N.A.S. COLLEGE, MEERUT AFFILIATED FROM C.C.S. UNIVERSITY
Intermediate Certificate - Science
BMM Inter College
High School Diploma - Science
BMM INTER COLLEGE