Dilip Panchal
Ahmedabad
Summary
Results-driven manager with 15 years of leadership experience in FMCG product industries. Proven track record of reducing downtime and costs while enhancing sales and customer satisfaction. Committed to optimizing processes for improved efficiency.
Overview
16
16
years of professional experience
Work History
Area Sales Executive
Honasa Consumer Ltd
08.2024 - Current
- Management of the entire Ahmedabad territory, overseeing a team of 10 members to achieve strategic objectives.
- Responsibility for driving primary and secondary sales operations across the assigned region.
- Development and expansion of market infrastructure through new outlet additions, distributor onboarding, and infrastructure enhancements.
- Supervision and growth of retail and wholesale business across Gujarat within the FMCG sector.
- Implementation of effective strategies to enhance Business Associate (BA) sales performance throughout the region.
- Ensurance of sustainable sales growth by identifying opportunities and implementing solutions tailored to regional business requirements.
Area Sales Manager
Urban Gabru Life Style
12.2023 - 07.2024
- Oversaw the Gujarat territory, managing a team of 15 individuals, including 3 Territory Sales Managers (TSMs) and 12 Inside Sales Representatives (ISRs), all on company payroll.
- Increased regional revenue from ₹11 lakh to ₹32 lakh during tenure through strategic planning and execution.
- Directed primary and secondary sales efforts, ensuring growth in both revenue streams as well as infrastructure development within the region.
- Expanded team size from 6 members to 15, recruiting and building an effective sales workforce to achieve organizational goals.
- Implemented strategies to enhance market penetration and improve operational efficiency across the Gujarat territory.
- Monitored performance metrics to ensure consistent achievement of sales targets while sustaining long-term business relationships.
Sales Officer
Bajaj Consumer Care Ltd
08.2021 - 11.2023
- Management of Ahmedabad, Ahmedabad District, and Gandhinagar District territories, overseeing a team of 12 members (3rd Party Payroll) to generate an average revenue of ₹35 lakhs.
- Responsibility for primary and secondary sales operations to ensure seamless distribution and steady revenue growth.
- Expansion of market presence through the establishment of new outlets, distribution businesses (DB), and infrastructure enhancements.
- Development and management of retail and wholesale business with a focus on growth in the fast-moving consumer goods (FMCG) sector.
- Implementation of sales strategies to achieve targeted growth across diverse channels within the assigned regions while maintaining operational efficiency.
- Recognition for excellence with six Silver Star Awards (50gm silver coin each), one Gold Star Award (10gm gold coin), two BPL Contests awards (₹45,000 each), and a Vietnam trip reward for achieving 110% annual target goals.
Sales Officer
Patanjali Ayurveda Ltd
09.2020 - 08.2021
- Management of Gujarat's modern trade business (FMCG) with responsibility for an entire territory to generate a revenue of ₹1.5 crore.
- Supervision of a team comprising 18 company payroll members, including promoters and merchandisers, to ensure operational efficiency and achieve sales targets.
- Forecasting for C&F operations along with monitoring primary and secondary sales performance to meet business expectations.
- Expansion of infrastructure through the addition of new resources and facilities to support market growth.
- Collaboration with national chains and regional chains to drive business opportunities and strengthen partnerships in the retail sector.
- Strategic planning and execution for optimizing revenue generation across all assigned accounts within the assigned territory.
Senior Sales Incharge
Dabur India Limited
08.2015 - 09.2020
- Supervised a team of 8 ISR (DB Payroll) to oversee sales operations for Ahmedabad New City territory, initially generating ₹22 lakh in revenue and later achieving ₹29 lakh before transitioning to rural areas in October 2016 due to internal policy changes.
- Promoted from Sales Incharge to Senior Sales Incharge in April 2017, recognizing consistent performance and contributions to regional sales growth.
- Managed sales territories including Ahmedabad District (₹25 lakh revenue), Gandhinagar District (₹18 lakh revenue), Gandhinagar (₹6 lakh revenue), Kadi (₹3 lakh revenue), Kalol (₹7 lakh revenue), Surendranagar (₹6 lakh revenue), and Limbdi (₹1.5 lakh revenue), collectively driving ₹66 lakh in total annual revenue across these regions with an 8-member team.
- Collaborated with multiple divisions beyond the core healthcare division, contributing to Dabur OCT Division for six months and Dabur Real Juice Division for three months.
- Achieved recognition through two-time victory in the Dabur Chyawanprash Contest with opportunities to meet brand ambassadors Madhuri Dixit and Amitabh Bachchan; won the Panch ka Dum Contest receiving a ₹35,000 reward; also won the Dabur Glucose-D Contest earning an interaction with Ajay Devgan.
- Demonstrated expertise in territory management, strategic leadership, and multitasking while consistently exceeding revenue goals and fostering brand representation across various product divisions.
Sales Executive
Vini Cosmetics
01.2013 - 08.2015
- Oversaw sales operations across Ahmedabad, Sabarkantha District, and Aravalli District.
- Generated a total revenue of ₹20 lakh within the assigned territory.
- Managed both primary and secondary sales channels to ensure smooth distribution and business growth.
- Developed and maintained relationships with key stakeholders to enhance market penetration in the region.
- Monitored sales performance and implemented strategies to achieve revenue targets effectively.
- Ensured consistent product availability and optimized stock levels across all distribution points within the designated areas.
Distributor Sales Manager
Himalaya Drug Co.
04.2009 - 01.2013
- Commenced a career as a Distributor Sales Manager (DSM) at Himalaya Drug Co., achieving promotion to Third-Party Sales representative in 2010 due to demonstrated performance.
- Oversaw secondary sales operations, ensuring efficient execution and achievement of sales targets.
- Transitioned to managing primary sales responsibilities from January 2011, following recognition by Senior for consistent work excellence.
- Collaborated with distributors (DB) to streamline processes and drive revenue growth through effective primary sales execution.
- Supported team efforts in achieving company goals and maintaining high standards of customer satisfaction in the assigned territory.
- Consistently displayed strong organizational and communication skills that contributed to measurable improvements in sales outcomes over time.
Education
Bachelor of Arts - 2018
Gujarat University
Ahmedabad04-2018
Skills
- Sales strategy
- Market analysis
- Team management
- Customer relationship management
- Revenue growth
- Sales forecasting
Affiliations
- Playing cricket
- Travelling
Timeline
Area Sales Executive
Honasa Consumer Ltd
08.2024 - Current
Area Sales Manager
Urban Gabru Life Style
12.2023 - 07.2024
Sales Officer
Bajaj Consumer Care Ltd
08.2021 - 11.2023
Sales Officer
Patanjali Ayurveda Ltd
09.2020 - 08.2021
Senior Sales Incharge
Dabur India Limited
08.2015 - 09.2020
Sales Executive
Vini Cosmetics
01.2013 - 08.2015
Distributor Sales Manager
Himalaya Drug Co.
04.2009 - 01.2013
Bachelor of Arts - 2018
Gujarat University
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