Summary
Overview
Work History
Education
MARKETING & BRAND EXPOSURE
Marketing & Strategy Skills
Analytical Skills
Business & Communication
Certifications
LANGUAGES
Timeline
Generic
Virinchi Gummadi

Virinchi Gummadi

Vijayawada

Summary

Results-driven marketing professional with 3+ years of experience in the real estate sector, combining strong on-ground sales exposure with strategic insights from a branding and consulting role. Skilled in market research, brand positioning, campaign execution, and customer behavior analysis. Proven ability to translate market intelligence into actionable strategies that enhance brand visibility, optimize lead generation, and strengthen project positioning.

Overview

3
3
years of professional experience

Work History

Analyst

Bridgegap Management Consultants LLP
Vijayawada
05.2025 - Current
  • Conduct market research and competitive benchmarking to support brand positioning and strategy development.
  • Analyze customer behavior and feedback to derive insights for product and marketing improvements.
  • Support clients in refining go-to-market strategies and brand communication frameworks.
  • Develop data-driven insights to improve business performance and marketing effectiveness.
  • Identify gaps in market positioning and recommend strategic interventions for differentiation.

Management Trainee

The Guardians Real Estate Advisory Pvt Ltd
MUMBAI
01.2023 - 05.2025

Ashar Merac (Pre-launch Phase)

  • Contributed to pre-launch marketing activities, including market tapping and awareness generation.
  • Supported on-ground campaigns such as offline activations and outreach initiatives.
  • Gathered market feedback to refine target audience and positioning strategy.

Godrej Urban Park

  • Drove lead generation aligned with campaign objectives, contributing to increased project visibility.
  • Analyzed customer preferences and competitor projects to support pricing and positioning decisions.
  • Enhanced site visit experience and customer journey, improving engagement quality.
  • Generated significant walk-ins, strengthening marketing funnel performance.

Prestige City

  • Conducted market and competitor analysis to guide project positioning and sales strategy.
  • Delivered high-impact presentations to NRI clients, supporting premium brand perception.
  • Contributed to customer engagement and lead nurturing strategies.
  • Generated and converted high-value leads, supporting overall business revenue goals.

Education

PGPM - Marketing

ICFAI Business School
Mumbai, MH
2023

B. Tech - Engineering

Amrita School of Engineering
Coimbatore, TN
2020

MARKETING & BRAND EXPOSURE

  • Pre-launch campaign exposure (offline activations, awareness campaigns)
  • Market segmentation and target audience identification
  • Competitive analysis for pricing and positioning strategy
  • Understanding of customer journey (lead → site visit → conversion)
  • On-ground campaign execution insights in real estate projects
  • Brand perception building through client interaction and presentations

Marketing & Strategy Skills

  • Brand Positioning
  • Go-to-Market Strategy
  • Campaign Planning (Online & Offline)
  • Market Research & Insights
  • Customer Segmentation

Analytical Skills

  • Data Analysis (Advanced Excel)
  • Market Intelligence
  • KPI Tracking & Performance Analysis

Business & Communication

  • Stakeholder Management
  • Presentation Skills
  • Problem Solving
  • Client Relationship Management

Certifications

  • Digital Marketing Foundations (LinkedIn)
  • Business Analytics – Advanced Excel (Forevision
    Academy)
  • Digital Marketing Masterclass (Udemy)

LANGUAGES

  • English – Advanced
  • Telugu – Proficient
  • Hindi – Upper Intermediate

Timeline

Analyst

Bridgegap Management Consultants LLP
05.2025 - Current

Management Trainee

The Guardians Real Estate Advisory Pvt Ltd
01.2023 - 05.2025

PGPM - Marketing

ICFAI Business School

B. Tech - Engineering

Amrita School of Engineering
Virinchi Gummadi