Vishal Chhipa

· Managing 22 cities, driving market share growth, optimizing contribution margin, and coordinating with cross-functional teams to meet business objectives.

· Leading a team of 24 members in executing daily campaigns across all cities, managing discounting strategies, and ensuring supply-side coordination to drive sales.

· Designing and implementing targeted strategies for multiple user cohorts through data analysis, enhancing user engagement and retention, while acting as a liaison between the team and senior management.

· Increasing brand visibility and market presence through BTL and ATL marketing initiatives, resulting in significant traffic growth in the two cities under management.

·Managing end-to-end operations for the Alcohol category, including onboarding, growth, and performance optimization of partner outlets

.Leading the implementation of new product initiatives like Toing, Swiggy Bolt, focusing on acquiring new users, boosting traffic, and improving brand impressions in target markets.

• Oversaw inventory management efforts to ensure optimal stock levels were maintained while minimizing waste or loss within each department of the cluster operation.
• Streamlined communication channels between departments, fostering a collaborative work environment for all team members.
• Established strong relationships with key stakeholders through regular meetings, reports, and presentations on cluster progress.

• Worked towards achieving comprehensive coverage of digital payments acceptance at key accounts of F&B, Hospitality, Healthcare and lifestyle.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
• Provided end-to-end solutions to Govt accounts with Offline Solutions, Target Segment Market Fit Matrix and unique value added services.
• Elevated account management by predicting potential competitive threats and outlining proactive solutions.
• Abatement in terms of post sales services, CSR campaigns and other business activities.