Vkalp Gupta

PROFESSIONAL EXPERIENCE

• Lead end-to-end leasing operations and center expansion across 6 major Indian cities for COWRKS.
• Launched 14 new flex centres in last year, including strategic entries into emerging micro-markets such as Noida, Aerocity and Andheri (upcoming).
• Increased portfolio occupancy from 82% - 90% within 12 months, leveraging data-driven demand forecasting and corporate client acquisition.
• Increased RevPOD by 16% in 1.5 years by refining pricing strategies and improving tenant mix.
• Secured leases with global marquee enterprise clients like Meta, Cisco, AT&T, Accenture, NSE, and State Street.
• Partnered with real estate and legal teams to structure high-value leases with clients
• Enabled pan-India growth through market mapping, deal negotiation, and high-performance asset delivery
• Spearheading the launch of Atelier Suites, a luxury co-working product targeting premium clients, enhancing portfolio value and revenue diversification.

• Implemented effective pricing and marketing strategies and trained a high-performance sales team, leading to a growth of 10.4% pts in market share
• Development and Implementation of Sales & Marketing Strategies through critical thinking, ensure strategies are consistent with the dynamic needs and goals of the property
• Reporting, Analytics, Pricing, Market Intelligence while maximizing profitability, forecasting, and revenue management strategies.
• Manage the Sales and Marketing department in order to attract, retain and motivate the associates.
• Responsible for continually educating and updating sellers about the property and market trends
• Ensure that the Social Media and Public Relations strategy is in line with that of brand

• Grown market share by 4 percentage points from 2018 to 2019, in spite of adding a new 397 room hotel to comset
• Hotel room revenue increased by 7.1% and catering revenue by 21% in over 2018
• Planned and executed the sales strategy by acquiring new RFP (27) & Non-RFP (143) accounts for the hotel, which resulted in the aforementioned growth in revenue
• Focused on social segment sales, which increased revenues by 12% over 2018
• Developed a new ODC (Out Door Catering) segment for the hotel, which contributes 20% of the total catering revenues in 2019.

• Responsible for the commercial success of the hotel as DOSM.
• Involved in all stages of setting up the Sales and Marketing function through Pre-opening-Opening-Becoming market leader, for this most awaited flagship hotel of Marriott International in Bangalore.
• Joined as Associate Director Of Sales (April 2013 till Sep 2014) - Director Of Sales (Oct 2014- May 2016)

• Part of the Pre-Opening Sales & Marketing team.
• Joined as Assistant Sales Manager - Sales manager (May 2011 till Dec 2012) - Account Director (Jan 2013)

• Part of Regional Sales team promoting outbound sales for 26 hotels managed by Carlson Group based out of Bangalore.

• Part of Regional Sales team promoting outbound sales for Sahara Star Mumbai & Aamby Valley City, Lonavala- based out of Bangalore.
• Elevated to Senior Sales Executive on merit within a year.