WAHIDULLA SHARIFF

To develop trade partner network and increase volume of business to manage sales (Primary & Secondary), inventory planning, revenue, profitability, assigned targets, scheme planning, market shares, counter shares, team monitoring, commercial hygiene.

Bottom up Planning for 4 months in advance, moving plan for monthly basis model wise and category wise.

Long Term inventory and EOL models liquidation for every 30 days to reduce channel partner aging.

RMS Planogram development.

Competition analysis and timely action.

Managed and enhanced business size to 250 Crs per annum.

Lead a team of 100 members

Product Portfolio : Television, Washing Machine,Air Conditioners, Audio & Small appliances.

Channel Handled : Regional Store.

Chain stores, Direct Dealers and Brand Stores

Key accounts inventory, display, brand visibility, promotional activities to establish brand for long term in chain stores.

Inventory planning on key skus monthly category wise, segment wise, and color wise to visible brand more in chain stores.

Retail Management System Plannogram implementation segment wise to make organization more profit in mid end and high end products at all chain stores.

Retail Executives monitoring on daily basis secondary tracking market to replace the product after secondary as well to understand competition movement lead the counter share in all categories segment wise.

Store Manager rapport to drive mix in counter primary, secondary also increase display shares, identifying floor level issues finding solutions and rectifications.

Conducting weekly reviews to retail executives and their supervisors on achievement of secondaries, brand visibility, display corrections, competition movements.

Regular outlet visits as per PJP and market trend.

Maintained a business size of 150 Crs throughout the year

Directed a workforce consisting of 45 professionals

Distribution

Annual and monthly planning of inventory category wise and segment wise in primary level, on the same time need to drive sub dealer market district wide, town wide as per allocated geography in category mix, segment mix drive to reach deployed target.

To increase network reach and weighted reach sub dealer wise scheme planning and implementation monthly basis also to develop counter share, market share in ‘A’ and ‘B’ class, after achievement checks of scheme disbursement dealer wise. Quarterly basis account balance confirmations from A and B class dealers to happen healthy business consistently every month.

Focus on planned billing points town wide, district wide consistently increase monthly wise to achieve set targets, also non moving stocks identification and liquidation within the planned time frame at floor level once for every two months.

Daily monitoring on RSOs, DSOs for secondary market movement, conducting weekly reviews on updates, performances to analyze status of achievements, competition activities how to overcome and achieve planned targets in this competition scenario as well on distribution market outstanding also.

Focus on distribution ROI quarterly basis for healthy profit and long term association with manufacturer.

Weekly sub dealer market visits according monthly PJP.

Managed business operations with an annual turnover of 85 Crores

Managed a team of 25 members

Brand Stores

New shoppe establishment, Focus on inventory, RMS planogram, premium products saliency, promotional activities, and consumer feedback.

Inventory planning on key SKUs, premium products to maintain stock at floor level increase saliency and profitability.

Planning promotional activities (ATL and BTL), design specific finance schemes to attract more consumers at brand stores.

Focus and development of Brand stores ROI quarterly basis for healthy business between manufacturer and channel partner.

Managed annual business revenue of 35 Crs, ensuring consistent growth and profitability

Managed a team of 15 members

Motivating and Handling of sales representatives, and handling distributors.

Analyze sales information.

Reporting to ASM, the person responsible for sales at a Particular Territory.

Implementation of schemes, coverage growth objectives, focusing on new Distributors.

Post sale, Pre sale support & Cold Calls.

Increasing range selling of the company products by product detailing, sampling and by connecting on all product

Variants.

Planning and achieving secondary sales on the basis of width and depth of each product.

Lead generation through local activities and fulfillment.

Managed a business with an annual turnover of 45-50 Crs

Led and managed a team of 23 members

Product Portfolio : Washing Machines, Air Conditioners, MWOs, Dishwashers.

• Motivating and Handling of sales representatives, and handling distributors
• Analyze sales information
• Reporting to ASM, the person responsible for sales at a Particular Territory
• Implementation of schemes, coverage growth objectives, focusing on new Distributors
• Post sale, Pre sale support & Cold Calls
• Increasing range selling of the company products by product detailing, sampling and by connecting on all product Variants
• Planning and achieving secondary sales on the basis of width and depth of each product
• Lead generation through local activities and fulfillment.
• Managed a business with an annual turnover of 5 Crs.
• Managed a team of 9 members
• Product Portfolio : Biscuits & Wafers.